NIA WADEHRA
Oakville,,Ontario
Summary
Dedicated marketing student committed to driving effective campaigns and achieving measurable results. Strong expertise in social media strategy and digital storytelling. Skilled in content ideation, graphic design, and marketing analytics, ensuring impactful and engaging brand presence. Strong focus on team collaboration, adapting to changing needs, and delivering on key objectives.
Overview
4
4
years of professional experience
Work History
Marketing and Communications Assistant
The Centre for Skills and Development
09.2023 - 07.2025
- Designed visually compelling graphics with Adobe Creative Suite (InDesign, Photoshop, Illustrator, Lightroom), delivering clear and impactful messages to a broad audience.
- Created and shared engaging content on LinkedIn, Facebook, and Instagram, significantly boosting Instagram engagement from an average of 75 to 500 views, expanding reach.
- Authored informative articles about company programs, presenting key information in an engaging and accessible way for diverse readers.
- Conducted market research on competitors’ marketing strategies, tracked performance data, and used insights to refine tactics and enhance brand visibility.
Social Media Content Creator
PawPals Puppy Yoga
03.2023 - 07.2025
- Enhanced brand presence by creating engaging, visually appealing content for social media, tailored to resonate with a wide range of audience interests.
- Optimized content strategy by distributing posts across Instagram and TikTok, ensuring effective reach and building a strong, distinct brand identity.
- Boosted follower growth by crafting targeted content that specifically catered to Instagram and TikTok audiences, resulting in a 20% increase in profile visits and 9,000 new followers since November 2024.
- Elevated visual storytelling by utilizing creative techniques such as dynamic camera angles and movement to capture attention and create memorable, shareable content.
Art Instructor
4Cats Art Studio
08.2021 - 05.2024
- Managed daily operations, overseeing budgets, inventory, and business transactions through Shopify to ensure smooth opening and closing procedures.
- Delivered engaging and inclusive lessons to diverse groups, including individuals with special needs, fostering creativity and skill development.
- Resolved interpersonal conflicts and supported multiple locations during staffing shortages, quickly adapting to ensure operational continuity.
- Coordinated and executed personalized events, such as parties, lessons, and workshops, adjusting to client needs and managing timelines efficiently.
- Collaborated with team members to develop effective action plans, ensuring projects were completed efficiently and on time.
Education
Honours Business Administration - Consumer Behaviour & Marketing
The University of Western Ontario
London, Ontario01-2028
High School Diploma -
Thomas A. Blakelock High School
Oakville, Ontario06.2024
Skills
- Content production
- Marketing strategy & analysis
- Video and photo editing
- Research Expertise
- Audience engagement
- Customer Service
- Leadership
- Flexibility
- Collaboration
Creative & Digital Tools
- Proficient in Adobe Creative Suite (InDesign, Photoshop, Illustrator, Lightroom).
- Experienced with Microsoft 365
- Skilled in Shopify
- Proficient in Canva
- Experienced with Hootsuite
- Familiar with Google Analytics
Timeline
Marketing and Communications Assistant
The Centre for Skills and Development
09.2023 - 07.2025
Social Media Content Creator
PawPals Puppy Yoga
03.2023 - 07.2025
Art Instructor
4Cats Art Studio
08.2021 - 05.2024
Honours Business Administration - Consumer Behaviour & Marketing
The University of Western Ontario
High School Diploma -
Thomas A. Blakelock High School