Nhu Pham

• Enhanced merchandise displays and promotional setups by consistent adherence to planograms and company standards.
• Following planograms meticulously, implementing promotional strategies promptly, and maintaining organizational standards.

Category in charge: Home Care, Baby Wash, and Cosmetic

• Achievement: Drove category growth by 20% and profitability by 15% by sourcing competitive products from global companies (Unilever, P&G...) and developing a successful Private brand (Animo, Aga- Ae) product line including baby detergent, baby softener, baby bottle cleanser
• Skills: Conducting market research, developing sourcing strategies, negotiation, and product planning

Category in charge: Food, Baby Care, Baby & Mom Equipment

Achievements: Brand sales (private brands and others) increased by 20% -30% in the promotion months by implementing promotion schemes, POSM display, product display, Sale contests, and digital marketing activities ( Facebook ads, email marketing, notifications push app)

Skills: Social media management, Email marketing, content creation, event planning, push sale, trade marketing

Achievements: Launching successful VIP customer parties ( Christmas, Lunar New Year) with over 500 attendants and sales growth of 18% compared with the previous year

Opening a new store in Yangon, Myanmar with over 10,000 shopping visits in 3 days and achieving 120% sales KPI.

Skills: Event planning, project management, PR, social media management, coordinator. Planning, proposing, and executing campaigns while collaborating with internal departments and external agencies

Achievements: Fostered an inspiring work environment and amplified brand visibility by increased employee engagement and effective marketing strategies.

Skills: Organizing internal activities, managing content marketing, and liaising with media and vendors.

Achievements: Enhanced digital marketing communication and customer engagement by 8% by successful implementation of digital marketing strategies and plan

Skills: planning and executing SEO, SEM, and social media campaigns, Analysis and assessment of good, creative ideas in the strategic planning, forum seeding annual, quarterly for the brand, products and services