Neville Ellis
680 Parkland Drive, Halifax,NS
Summary
Experienced professional well-versed in developing performance-oriented cultures devoted to continuous improvement and revenue growth. Results-focused leader with proven success in maintaining long-term growth. Excels in building long-lasting, productive client relationships to boost customer numbers and market share.
Overview
17
17
years of professional experience
Work History
SALES MANAGER
Wisynco Group Limited
St. Catherine, Jamaica
02.2016 - 06.2019
- Projected more than $1.1 billion in sales during year and achieved 120% of target
- Boosted team morale and overall sales volume by creating employee incentive sales contests
- Gained market share in new sales performance through new account acquisition and specific target for existing accounts
- Boosted monthly sales by 25% and exceeded lead conversion and sales goals
- Collaborated with three-person team to effectively manage $20 m annual marketing budget
- Developed and significantly grew 34% territory over 6 months
- Partnered with sales representatives during customer consultations to strengthen agency and customer relations
- Reduced process gaps by hiring, supervising and coaching ten employees on sales strategies and protocols, optimizing performance, growth and profitability
- Generated company growth for three consecutive years through market expansion and sales
- Tracked weekly sales to develop senior leadership reports for business development planning
- Streamlined new market entry processes by developing and implementing forecast order system
BUSINESS DEVELOPMENT MANAGER
Mars Caribbean & Central America
Rico
03.2014 - 12.2015
- Generated leads and capitalized on valuable business opportunities to bring in new company revenue and improve bottom line profit
- Collaborated with business and technical groups to align data warehousing project with business strategy, prioritize projects, and launch data warehouses and data marts
- Negotiated with new clients and closed on long-term agreements
- Identified underperforming product lines and refocused efforts to successfully bring each in line with expected targets
- Increased profits by $10 by attracting new business during 6 months
- Uncovered and addressed distribution challenges affecting business development efforts
- Increased sales from Supermarket and Convenience Store channels 25% in 9 months
- Exceeded quotas consistently through new account penetration and territory expansion
- Promoted product and service benefits through facility tours and engaging presentations
AREA SALES MANAGER
Nestle Caribbean, NCI
03.2013 - 02.2014
- Negotiated contracts and persuasively closed high-value deals worth up to $5 m
- Devised marketing campaign, propelling new business annual profits $10m
- Partnered with Lightbourne Trading to develop, produce and market new confectionery product line worth $8 m in yearly sales
- Increased sales to distributors and retailers resulting in 30% increase in market share
- Trained, managed and motivated team of 60 staff handling client base of 1000+ active accounts
CHANNEL SALES MANAGER
Nestle Jamaica Limited
Kingston, Jamaica
01.2002 - 02.2013
- Identified new markets for penetration by carefully researching potential customers' buying habits
- Collaborated cross-functionally on supply chain which led to reduction of transportation cost by 20%
- Boosted sales volume by coordinating classes and workshops for major retailers and independent partners
- Reviewed customer complaints to determine appropriate methods for resolution
- Delivered consistent one-on-one and group training sessions to help Sales Representatives improve skills and selling techniques
- Partnered with Credit Manager to develop specific collections strategies for delinquent customers
- Recruited, hired and trained 12 employees for marketing and sales department
Education
Bachelor - Marketing
University Of Technology
Kingston, Jamaica07.2000
Skills
- Strategic account development
- Business development and planning
- Sales processes
- New business development
- National accounts management
- Time management
- Merchandising expertise
- Strong interpersonal skills
- Empowers high-performing sales teams
- Analytical problem solver
- Positive and upbeat
- Coaching and mentoring
- Relationship building
- Microsoft Office
Timeline
SALES MANAGER
Wisynco Group Limited
02.2016 - 06.2019
BUSINESS DEVELOPMENT MANAGER
Mars Caribbean & Central America
03.2014 - 12.2015
AREA SALES MANAGER
Nestle Caribbean, NCI
03.2013 - 02.2014
CHANNEL SALES MANAGER
Nestle Jamaica Limited
01.2002 - 02.2013
Bachelor - Marketing
University Of Technology
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