Neva Riazi
Toronto,ON
Summary
Results-driven, dedicated and accomplished Marketing Manager and PR Consultant with twelve years proven track record of fostering strong client relationships, driving business growth and development, and exceeding revenue targets in both the United States and the United Arab Emirates. Seeking a challenging role where I can leverage my strategic acumen and leadership skills to contribute to the success of a dynamic organization. Eager to apply my experience in identifying new business opportunities, leading high-performing teams, and negotiating successful contracts to elevate the overall client portfolio and achieve organizational objectives.
Overview
12
12
years of professional experience
Work History
Marketing Creative Director
Micro1 Company
02.2022 - Current
- Develop and lead the creative strategy for marketing campaigns that align with the company's goals and target audience
- Collaborate with marketing strategy and product teams to ensure creative initiatives complement overall marketing objectives
- Define and maintain a cohesive visual identity for the brand across all marketing channels
- Ensure consistency in design elements, typography, and imagery to reinforce brand recognition
- Lead brainstorming sessions to generate innovative and compelling ideas for marketing campaigns, branding initiatives, and product launches
- Work closely with cross-functional teams to transform concepts into actionable creative projects
- Develop visually engaging and impactful narratives to effectively communicate complex technical concepts and software features
- Collaborate with project managers to ensure that creative projects are delivered on time and within budget
- Review and approve final creative assets to ensure they meet quality standards and brand guidelines
- Lead, inspire, and mentor a team of creative professionals, fostering a collaborative and innovative work environment
- Set clear creative goals, provide constructive feedback, and facilitate professional development.
Marketing Manager
Modern Living Group
11.2020 - 02.2022
- Created and oversaw the implementation of branding strategies to differentiate the company from competitors
- Developed and maintained the company's brand identity in the construction industry
- Implemented digital marketing initiatives, including managing the company website, social media profiles, and online advertising campaigns
- Conducted market research to understand the construction industry landscape, identify potential clients, and analyze competitors
- Worked with the sales and project management teams to create compelling proposals and presentations for potential clients
- Developed and managed marketing budgets, ensuring cost-effective use of resources
- Built and maintained strong relationships with existing clients through effective communication and ongoing engagement.
Digital Marketing Manager
Iretailco
07.2019 - 11.2020
- Developed and executed comprehensive digital marketing strategies aligned with overall business objectives
- Developed and managed content marketing strategies, including the creation and distribution of engaging and relevant content across various digital channels
- Optimized website content for search engines to improve organic visibility and drive relevant traffic
- Developed and implemented social media strategies to build brand awareness, engage audiences, and drive traffic
- Managed social media accounts, create content calendars, and monitor social media trends
- Was responsible for budget management, team leadership, analytics and reporting, and client presentations
- Used analytics tools to track and analyze the performance of digital marketing campaigns
- Monitored expenses and ensured campaigns are within budgetary constraints
- Collaborated with cross-functional teams, including sales, design, and IT, to ensure cohesive and integrated marketing efforts.
Social Media Creator/Content Manager and Event Organizer
Hamayesh Farazan
08.2018 - 07.2019
- Planned and organized promotional, business and social events
- Ensured the target audience was engaged and the message of the event was marketed properly
- Reviewed and organized raw footage to identify the best shots and sequences
- Edited video content for various platforms, including social media, websites, and other digital channels
- Oversaw the creation of marketing collateral, including content for websites, brochures, and presentations
- Developed creative and compelling content, including images, videos, and captions, tailored for specific social media platforms.
Marketting Traffic Manager
Badkoobeh Full Service Advertising Agency
09.2015 - 08.2018
- Coordinated and scheduled tasks, ensuring alignment with project timelines and deadlines
- Managed the allocation of resources, including team members, time, and tools, to optimize productivity
- Regularly updated the traffic plan based on project progress and changes
- Created and managed project timelines, setting realistic deadlines for each project
- Collaborated with internal stakeholders, including marketing managers, creative teams, and other departments, to gather project requirements and expectations.
National Marketing Executive
The Third Step Inc
07.2013 - 08.2015
- Executed marketing strategies, contributing to campaign development, and supporting the overall marketing efforts of an organization
- Conducted market research to understand national trends, consumer behaviors, and competitor activities
- Oversaw national brand management, ensuring consistency in messaging and visual elements across all channels
- Collaborated with regional marketing teams, sales, product development, and other departments to ensure alignment of national and regional strategies.
Marketing Associate (Internship)
CSUN Wells Fargo Center for Small Business and Entrepreneurship
11.2011 - 07.2013
- Studied company profile and operations to understand its marketing needs
- Conducted marketing research to identify industry trends and commercial opportunities
- Developed and implementing a marketing strategy according to objectives and budget.
Education
Master of Arts in Integrated Marketing Communication Studies -
California State University Northridge
Los Angeles, California05.2014
Bachelor of Arts in French Language & Literature -
Allameh Tabatabai University
06.2011
Diploma in Mathematics and Physics -
Abu Ali Sina College
06.2006
Skills
- Market Research
- Brand Management
- Digital Marketing
- Analytical Skills
- Leadership
- Communication
- Creativity
- Budget Management
- Project Management
- Project Planning
- Adaptability
- Negotiation Skills
- Data-driven Decision Making
- Customer Service
- Hospitality
- CRM (Customer Relationship Management)
- Microsoft Office (Word, Powerpoint, Excel, Access)
- MS Project
- Primavera
- Photoshop
- EDIUS
- Adobe Premiere
- Google Analytics
- Wordpress
- Trello
Languages
English
French (Intermediate)
Persian
French
Professional Working
Teaching Experiences
- Piano Tutor, Remote, 04/2010, Present, Assess student skill and music knowledge during initial meeting and provide appropriate teaching of music theory and instrument instruction so that students can progress toward their musical goals, Instructor for foundation of music like rhythm, beat, and piano notes
- Mathematics Tutor, The Academic Advantage Tutoring Program, Los Angeles, California, 09/2012, 09/2013, (1-on-1 Learning with Laptops)
Personal Information
Title: MARKETING MANAGER
Hobbies and Interests
Snowboarding, Skiing, Hiking, Swimming, Tennis, Yoga, Playing Piano, Jewelry Design and Creation, Philosophy, Arts and Culture, Science and Technology, Virtual Reality, Traveling, Networking, Social media, Digital Marketing, Project Planning, Business Analysis
Training
Primavera P6 Scheduling Software, Tehran, 08/2018, 02/2019
Timeline
Marketing Creative Director
Micro1 Company
02.2022 - Current
Marketing Manager
Modern Living Group
11.2020 - 02.2022
Digital Marketing Manager
Iretailco
07.2019 - 11.2020
Social Media Creator/Content Manager and Event Organizer
Hamayesh Farazan
08.2018 - 07.2019
Marketting Traffic Manager
Badkoobeh Full Service Advertising Agency
09.2015 - 08.2018
National Marketing Executive
The Third Step Inc
07.2013 - 08.2015
Marketing Associate (Internship)
CSUN Wells Fargo Center for Small Business and Entrepreneurship
11.2011 - 07.2013
Master of Arts in Integrated Marketing Communication Studies -
California State University Northridge
Bachelor of Arts in French Language & Literature -
Allameh Tabatabai University
Diploma in Mathematics and Physics -
Abu Ali Sina College
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