Job Search Status
Open to workDesired start date: Immediately
Desired Job Title
Marketing DirectorBrand SpecialistSales SupervisorWine and Spirits Sales ConsultantLocation Preference
HybridLocation: Modesto, CA
Open to relocation: Yes
Open To Work
Nelson Ramirez
Modesto
Work Preference
Summary
Dynamic marketing and operations leader with a proven track record at Adventure and Double Barrel, driving customer acquisition through targeted campaigns and strategic planning. Skilled in digital marketing and staff management, I have successfully enhanced profitability and engagement, while fostering strong relationships with clients and partners to ensure sustained business growth.
Overview
2
2
Languages
25
25
years of professional experience
4
4
years of post-secondary education
Work History
Marketing Director
Adventure and Double Barrel
01.2020 - Current
- Analyzed market data to identify growth opportunities, driving targeted campaigns for customer acquisition.
- Created content and promotional materials to drive engagement and conversions.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
General Manager
Adventure And Double Barrel
Modesto, CA
01.2018 - Current
- Oversaw daily operations to ensure smooth functioning of all departments.
- Developed and implemented strategic plans to enhance business growth and profitability.
- Coordinated staff training programs to improve team performance and operational efficiency.
- Analyzed market trends to identify opportunities for product expansion and customer engagement.
- Drove the successful execution of numerous small and large-scale events/promotions while closely managing costs/budgetary constraints associated with event planning/management activities.
General Manager
Utter Place
Turlock, CA
01.2016 - 01.2018
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Developed and implemented strategies to increase sales and profitability.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Managed budget implementations, employee evaluations, and contract details.
Wine Buyer
Redwood Cafe
Modesto, CA
12.2013 - 01.2016
- Evaluated wine inventory, ensuring optimal selection for menu offerings.
- Collaborated with suppliers to negotiate pricing and secure quality products.
- Launched successful seasonal promotions showcasing themed selections of wines that drove significant revenue growth during peak periods.
Bar Manager
The Boardroom
Modesto, CA
07.2010 - 11.2013
- Increased revenue with creative marketing initiatives and promotional events.
- Strategized plans to increase bar revenue through innovative promotional concepts, specialty drinks, and customer-focused events.
- Enhanced team productivity through effective scheduling and task delegation.
- Coordinated themed nights attracting different demographics expanding overall clientele.
- Analyzed sales data to identify trends, adjusting menu offerings accordingly.
- Boosted bar revenue by implementing innovative cocktail menus and themed event nights.
Bar Manager
Las Casuelas
Turlock, CA
01.2006 - 05.2010
- Established cocktail menus based on seasonal trends and customer preferences.
- Managed inventory control, optimizing beverage procurement and reducing waste.
- Analyzed sales data to identify opportunities for menu adjustments and promotions.
- Negotiated supplier contracts to secure favorable terms while maintaining product quality.
- Closed out cash register and prepared cashier report at close of business.
- Developed strong relationships with suppliers, negotiating favorable terms and pricing.
Bartender
Fat Cat Music Lounge & Nightclub
Modesto, CA
12.2001 - 07.2006
- Crafted innovative cocktail recipes, enhancing customer experience and driving repeat business.
- Trained and mentored junior bartenders, fostering skill development and promoting teamwork in fast-paced environments.
- Implemented new service techniques, increasing speed of service while maintaining high-quality standards.
- Developed and maintained strong relationships with regular customers, enhancing loyalty and satisfaction rates.
- Efficiently opened or closed the bar according to established procedures, ensuring preparedness for each shift.
- Developed loyal clientele by consistently delivering outstanding service and engaging in friendly conversation.
- Maintained extensive knowledge of cocktail recipes and preparation techniques, ensuring high-quality beverage menu.
Education
No Degree -
Modesto Junior College
Modesto, CADiploma -
Peter Johansen High School
Modesto Ca. 1992.09 - 1996.06
Skills
Networking
- Brand promotion
- Wine tasting
- Decision-making
- Product knowledge
- Industry trends awareness
Digital marketing
Creative direction
Branding
Staff management
Business administration
Operations management
Strategic planning
Languages
Spanish
Native or Bilingual
English
Native or Bilingual
Timeline
Marketing Director
Adventure and Double Barrel
01.2020 - Current
General Manager
Adventure And Double Barrel
01.2018 - Current
General Manager
Utter Place
01.2016 - 01.2018
Wine Buyer
Redwood Cafe
12.2013 - 01.2016
Bar Manager
The Boardroom
07.2010 - 11.2013
Bar Manager
Las Casuelas
01.2006 - 05.2010
Bartender
Fat Cat Music Lounge & Nightclub
12.2001 - 07.2006
Diploma -
Peter Johansen High School
1992.09 - 1996.06
No Degree -
Modesto Junior College