Nelson Hu
Oakville,ON
Summary
Dynamic and results-oriented Marketing Manager with over 5 years of experience in the medical device sector. Proven track record of driving strategic marketing initiatives from concept to execution, resulting in significant revenue growth and market share expansion. Adept at developing and implementing targeted marketing strategies that resonate with healthcare professionals, key opinion leaders, and decision-makers. Skilled in cross-functional collaboration, leading teams to successfully launch innovative medical devices and establish a strong brand presence. Demonstrated expertise in market research, product positioning, and digital marketing within the highly regulated healthcare environment. Seeking to leverage a blend of creativity and analytical acumen to contribute to the success of a forward-thinking medical device company.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Enterprise Marketing Manager
Dentsply Sirona
Toronto, ON
02.2022 - Current
- Developed and executed comprehensive marketing strategies aligned with business objectives.
- Led end-to-end planning, implementation, and optimization of marketing campaigns across various channels.
- Managed and mentored cross-functional teams, fostering a collaborative and high-performance work environment.
- Oversaw digital marketing initiatives, including SEO, SEM, and social media, resulting in increased online visibility and engagement.
Consumer Marketing Manager
Coloplast Canada
Oakville, ON
11.2019 - 01.2022
- Developed and executed comprehensive consumer marketing strategies that aligned with business goals, resulting in increased online visibility, lead generation and revenue growth.
- Led a team of marketing professionals, delegating tasks and setting performance goals to ensure successful campaign execution.
- Managed and optimized budgets, allocating resources effectively to achieve maximum ROI.
- Conducted data analysis and reporting, providing insights to optimize campaigns and improve ROI.
- Collaborated with cross-functional teams to ensure alignment with brand messaging and overall marketing efforts.
Social Media Specialist
Coloplast Canada
02.2018 - 11.2019
- Collaborated with Global Marketing teams, Canadian Brand Marketing team and the clinical consultants in the planning and execution of all website content development and changes, SEO/SEM, email, social email and display advertising campaigns
- Managed social media channels, particularly Facebook, including monitoring and creating content; drove development of company website and other online tools and platforms
- Oversaw, developed, wrote and optimized online content for web and email campaigns
Education
Associate of Arts - Human Resources Management
University of Toronto
Toronto, ON04.2012
Skills
- Strategic Thinking
- Digital Marketing Expertise
- Data Analysis
- Communication Skills
- Leadership and Team Management
- Budgets Management
- Market Research
- Brand Development
Awards
- Home Office Hero (Coloplast North America)
- Home Office Hero (Coloplast Canada)
- High Jumper Team Award (Coloplast North America)
Certification
Digital Marketing Management Certificate (2018) - Certified by University of Toronto
References
References available upon request.
Timeline
Enterprise Marketing Manager
Dentsply Sirona
02.2022 - Current
Consumer Marketing Manager
Coloplast Canada
11.2019 - 01.2022
Social Media Specialist
Coloplast Canada
02.2018 - 11.2019
Associate of Arts - Human Resources Management
University of Toronto