Neil Hunter
Burlington,Ontario
Summary
Experienced leader with strengths in creating growth strategies across complex North American Retail Channels and Customers. Developer of Mobile Consumer Path to Purchase engagement solutions. Revenue Growth Management leader with a consistent track record of Net Sales achievement without Gross Margin erosion.
Accomplished in setting teams up for success and fostering an environment of idea leadership and empowerment. Coaching and mentoring team members to reach their professional potential while recognizing contributions to the team’s goals.
Overview
23
23
years of professional experience
Work History
Senior National Sales Manager
Post Consumer Brands
07.2022 - 02.2025
- Sales Leader on Nature's Recipe Pet Food acquisition, managing Acosta's Pet Treats responsibilities
- Built LCL Sales Strategy across Canadian Cereal Category, achieving >$50m in Net Rev and exceeding plan
- Customer Sales Leader for the biggest customer in Canada, managing all levels of LCL management from Leadership relationships to Supply Chain Demand analysis
- 2x Sales Award winner for Innovation Development
- Successfully Negotiated all programs, pricing actions leading to trade spend savings and P&L improvement for Post.
Senior National Sales Manager - Sales Strategy
Post Consumer Brands
05.2020 - 07.2022
- Led Integrated Commercial Planning – and Revenue Growth Management establishing yearly Sales Plans for all Canadian Customers and Sales Team Execution, scale of portfolio >$200 million
- Managed National Sales Broker covering Head Office and National Field Sales Team
- Co-Managed Demand Planning with Manufacturing Team
- Developed by Customer OB's for Canada
- Managed Gross Sales to Net Sales trade spend for Canada
- Developed Launch Plans for Canadian Innovation - leading to best in category launches in the last 10 years
- Achieved exceptional growth in a declining category for Post Fiscal F'20 +7.8%, followed by a new record in F'22 +14.3%
Director of Trade Marketing – Canada
Church & Dwight
01.2016 - 12.2019
- Led Team of five Developing go to Market Commercial Channel Strategies for 16 major brands in 12 categories Team built yearly sales plans by brand for Sales execution
- Integrated numerous acquisitions and led co-packing plans and commercialization process
- Averaged +6% Yearly Sales Growth against a >$400m business
- Built "seed" brands like Batiste Dry Shampoo from $1m in Canada to a $30m brand, including #3 item in all of Hair Care Category, by building collaborative growth partnerships with key Canadian retailers
- Turned unprofitable businesses Arm & Hammer Laundry detergent, Cat Litter, Vitafusion VItamins into profitable businesses in Canada.
- Built Trade Marketing Team to be leaders in all aspects of business as cross functional experts creating successful portfolio strategy in Canada that continues to benefit from the structure and processes developed under my leadership
- Led critical JBP presentations for the Sales Team
Managing Director – Co-Founder
Consumer Kinetics
06.2013 - 01.2016
- Created and Marketed Mobile Shopper Marketing Solutions for use by Consumer Packaged Goods Companies to engage consumers in the path to purchase.
- Developed CartSmart Mobile Application earning 400,000+ Downloads in Canada
- Managed Day to Day Operations, hiring, programming team, marketing functions, client relationships
- Presented Business constantly seeking capital investment to Banks, OMERS, Venture Capital Companies, Angel Investors.
- Consumer Kinetics was created early in the smart phone boom to create connections to consumers on their device.
- Established to be in the Digital Marketing space recognizing that the path to purchase has numerous engagement opportunities to carry brand messages or convert consumers and track brick and mortar purchases that began in digital content.
Category Sales Planning Manager
The Clorox Company of Canada
06.2006 - 06.2013
- Managed a team of 3 across various brands and categories building strategic go to market plans with National Retailer
- Award Winning Leader Sales Leader
- Delivered Exceptional results with Major customers Loblaws and Walmart earning vendor of the year award
Customer Category Manager
Kraft Canada
01.2002 - 05.2006
- Responsible for National C&G Banners and Wholesale distribution network.
- Created National Confectionery Distribution agreement with ITWAL to efficiently service Convenience and Gas Channel Nationally
- Managed Contracted Broker for Kraft Confections portfolio resulting in +48% 2003 vs PY
- Developed, Negotiated and Implemented trade program 2004 Kraft, Christie 112% of plan
Education
Accelerated Management Certificate -
Yale School of Management
2020
Economics, Law -
Carleton University
Skills
- Sales Leadership
- Sales Strategies
- Market development
- Portfolio Management
- Forecasting Demand Planning
- P&L Management
- Client and Customer Portfolio Management
- Strategic Planning
Websites
Hobbies and Interests
- Skiing
- Golf
- Hockey
- Travel
Timeline
Senior National Sales Manager
Post Consumer Brands
07.2022 - 02.2025
Senior National Sales Manager - Sales Strategy
Post Consumer Brands
05.2020 - 07.2022
Director of Trade Marketing – Canada
Church & Dwight
01.2016 - 12.2019
Managing Director – Co-Founder
Consumer Kinetics
06.2013 - 01.2016
Category Sales Planning Manager
The Clorox Company of Canada
06.2006 - 06.2013
Customer Category Manager
Kraft Canada
01.2002 - 05.2006
Accelerated Management Certificate -
Yale School of Management
Economics, Law -
Carleton University
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