Neha Singh
Toronto
Summary
Accomplished advertising professional with 5 years of experience driving consumer engagement and enhancing brand image to generate revenue. Led campaigns resulting in positive feedback and exponentially increased interaction from target audience members and drove business growth with creative strategies. Team player with strength in coordinating with colleagues and industry experts to manage successful advertising work. Experienced in account management, team leadership, promotional oversight, e-commerce strategy, and client relationship management.
Overview
5
5
years of professional experience
Work History
Freelancer
Various
04.2023 - Current
- Building dashboards on looker studio for data insights & user visibility
- Generated reports detailing findings and recommendations.
- Running big query with SQL for dashboard management
- Worked closely with Product team on platform reporting limitation
Senior Account Strategist
Yahoo
12.2021 - 02.2023
- Worked closely with internal partner teams to provide outstanding service to clients and identify vital account services and proactive optimization recommendations for improvement of assigned accounts.
- Evaluated and analyzed performance using analytics tools to diagnose potential issues and identify improvement opportunities to foster client success and grow revenue.
- Analyzed data to uncover insights and identify key opportunities to inform strategic decisions. •
- Devised data visualization dashboards to make complex data more accessible to stakeholders.
- Identified appropriate marketing channels and targeted customers for campaigns.
- Built and nurtured client relationships, consulted on strategy, shared performance-enhancing suggestions, and promoted Yahoo products. Achieved 60% growth YOY on big spenders in 2022.
- Established and managed relationships with external data providers and research vendors.
Ecomm Lead
Touché!
03.2021 - 12.2021
- Managed client campaigns including strategy development, project management, report delivery, and client communication.
- Supported team on implementation and achievement of campaign objectives and optimizations in conjunction with Strategy teams. Assisted CPG client in achieving double the ROAS compared to the previous year.
- Assisted with new business proposal creation and distribution and developed successful strategies to meet them.
- Conducted thorough data processing, analysis, interpreting results, and making actionable recommendations.
- Managed and trained the team on end-to-end campaign management, including process, product, and tools.
Trading Strategist
Xaxis
08.2019 - 11.2020
- Developed audience strategy based on RFP received tactic pricing and recommendation, and budget allocation. Delivered data-informed, fully rationalized plan to the agency via AM.
- Managed partners' spend and relationships, stayed up to date on current offerings and worked closely with partners to ensure pacing and performance are as expected, along with identifying opportunities for cross-tactic optimization (shifts or incremental opportunity).
- Participated in status meetings to share updates on pacing, performance, and margin as well as data insights, also assisted in development of post-campaign reporting and analysis.
- Collaborated with analyst and PC on measurement/ attribution plan and delivering billing summary to finance team.
- Participated in pixel strategy sessions between agency (DIG, analytics, ad-ops) and Xaxis (analyst, ad-ops).
Programmatic Trader
Amnet, Dentsu
07.2019 - 08.2019
- Responsible for day-to-day training and development of Programmatic Trading Coordinators.
- Analyzed data, interpreted, and communicated insights from multiple sources to make complex optimizations to enhance pace and performance.
- Demonstrated ability to analyze audience data and activate against them cross-channel across multiple platforms.
- Proactively met with the supply side to understand the full breadth of Martech and data capabilities in the Canadian market - with the ability to develop informed POV.
- Supported new business as directed by their Programmatic Trading Manager/ Directors.
Programmatic Trading Coordinator
Amnet, Dentsu
09.2018 - 06.2019
- Set up campaigns while keeping in mind client KPIs and platform capabilities.
- Used third-party verification tools and other Brand Safety measures to ensure smooth delivery of campaigns.
- Performed day-to-day activities including financial administration, campaign setup, reporting & analysis, and supporting.
Education
Post Graduate Diploma - Business: Strategic Relationship Marketing and, International Business Management
George Brown College
Toronto, ON2018
MBA - Pharmaceutical Marketing And Management
Jamia Hamdard
India2014
Skills
- E-Commerce Strategy
- Customer Engagement
- Account Planning and Management
- Client Needs Assessment
- Campaign Implementation
- Customer Acquisition / Client Retention
- Account Management Expertise
- Strategic Decision-Making
- Industry Trends/ Revenue Growth
- Campaign Optimization & Performance Analysis
- Customer Relationship Management
- Identifying Best Practices
- Product and Service Sales
- Strategic Planning
Timeline
Freelancer
Various
04.2023 - Current
Senior Account Strategist
Yahoo
12.2021 - 02.2023
Ecomm Lead
Touché!
03.2021 - 12.2021
Trading Strategist
Xaxis
08.2019 - 11.2020
Programmatic Trader
Amnet, Dentsu
07.2019 - 08.2019
Programmatic Trading Coordinator
Amnet, Dentsu
09.2018 - 06.2019
Post Graduate Diploma - Business: Strategic Relationship Marketing and, International Business Management
George Brown College
MBA - Pharmaceutical Marketing And Management
Jamia Hamdard
Similar Profiles
Audrey WubbelsAudrey Wubbels
Pet Sitter at VariousPet Sitter at Various
Kristopher RamosKristopher Ramos
Music Producer at VariousMusic Producer at Various
Tracy ShortlandTracy Shortland
House Sitter at VariousHouse Sitter at Various
KIMBERLY CHANKIMBERLY CHAN
Selected Theatrical Credits at VariousSelected Theatrical Credits at Various
Om AgravatOm Agravat
Inside Sales Representative at Hp IncInside Sales Representative at Hp Inc