Summary
Work History
Education
Skills
Languages
Timeline
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Neha Farooq

Toronto,ON

Summary

Strategic partnerships and go-to-market professional with 7+ years of experience driving platform adoption, revenue growth, and ecosystem expansion across SaaS, advertising, and technology environments. Proven ability to collaborate cross-functionally, influence senior stakeholders, and execute complex GTM motions that unlock long-term business value.

Work History

Account Executive/Strategic Advisor

Google (via vendor)
Toronto, Ontario
  • Cultivated strategic client relationships within Google’s advertising ecosystem, driving adoption and revenue growth.
  • Collaborated with sales, product, and operations teams to implement aligned go-to-market strategies.
  • Facilitated consultative discussions with senior stakeholders to uncover growth opportunities and enhance platform utilization.
  • Managed complex deal cycles, ensuring alignment among technical, commercial, and operational stakeholders.
  • Provided data-backed insights to influence decision-making and maximize customer value.

Account Executive/Partnership Manager

Victorum Capital
  • Developed and managed strategic partnerships with vendors, marketing partners, and clients to drive business expansion.
  • Owned comprehensive growth initiatives encompassing outbound strategy, partner engagement, and revenue optimization.
  • Collaborated with leadership to formulate go-to-market approaches and partnership strategies in line with long-term objectives.
  • Negotiated commercial terms and partnership agreements to balance revenue growth with sustainable relationships.

Business Development Executive

Felix Swim
Toronto, Ontario
  • Spearheaded business development and partnership initiatives, driving regional growth and brand expansion.
  • Executed outbound strategies to acquire and retain key partners and clients.
  • Collaborated cross-functionally to align operational execution with growth and customer experience goals.
  • Coordinated promotional events to enhance brand visibility and customer engagement.
  • Managed client relationships to ensure satisfaction and repeat business opportunities.

Education

Bachelor of Arts -

University of Manitoba
Winnipeg

Law

University of Toronto
Toronto

Skills

  • Strategic Partnerships & Ecosystem Development
  • Go-To-Market (GTM) Strategy & Execution
  • Platform Adoption & Partner Enablement
  • Enterprise & Mid-Market Account Management
  • Cross-Functional Leadership (Sales, Product, Ops, Marketing)
  • Complex Deal Structuring & Negotiation
  • Revenue Growth & Pipeline Management
  • Executive & C-Suite Stakeholder Engagement

Languages

English
Full Professional
Urdu
Full Professional
French
Limited

Timeline

Account Executive/Strategic Advisor

Google (via vendor)

Account Executive/Partnership Manager

Victorum Capital

Business Development Executive

Felix Swim

Bachelor of Arts -

University of Manitoba

Law

University of Toronto

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Neha Farooq