Neha Abrol
Ottawa,ON
Summary
Qualified Marketing Manager with proven track record of driving successful campaigns and brand growth. Demonstrated ability to lead cross-functional teams and implement strategic marketing initiatives. Adept at leveraging market analysis and consumer insights to optimize product positioning and drive sales.
Overview
12
12
years of professional experience
Work History
Marketing Manager
Vidyard
08.2023 - Current
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Monitored website analytics to assess the effectiveness of SEO efforts and make data-driven adjustments as needed.
- Enhanced website visibility by implementing effective SEO and SMO strategies.
- Stayed current on industry trends and algorithm updates, adjusting strategies accordingly to maintain competitive advantage.
- Optimized meta tags, descriptions, header tags, image alt tags, URL structures, and other on-page elements for maximum search visibility.
- Boosted website conversion rates by improving both content quality and user experience.
- Analyzed competitor websites and online strategies, identifying opportunities for growth and improvement.
- Developed targeted ad campaigns on various social media platforms for increased brand exposure and lead generation.
- Conducted regular site audits to identify technical issues affecting performance or user experience, implementing necessary fixes promptly.
- Increased referral traffic by securing valuable backlinks through guest blogging opportunities and strategic partnerships.
- Strategized ways to enhance the company''s social media presence by participating in conversations related to its industry niche.
- Developed and executed successful link-building campaigns for improved online presence and domain authority.
- Consistently met and exceeded client KPI targets through diligent monitoring, optimization, and reporting of SEO and SMO campaigns.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Optimized copy and landing pages for search engine marketing purposes.
- Created dynamic SEO strategies to exceed market competitors and meet client needs.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Conducted market research to identify new opportunities and target markets.
SEO LEAD
Nerder
03.2022 - 12.2022
- Delegated daily tasks to team members to optimize group productivity.
- Organized and prioritized incoming work orders and optimized team workflows and resources to handle dynamic demands.
- Assigned projects and distributed tasks to team members as per area of expertise.
- Reviewed completed work to verify consistency, quality and conformance.
- Completed daily quality assurance duties to provide feedback for improvements.
- Interviewed and selected potential new team members from list of candidates recommended by recruitment team.
- Administered on-page optimization, conducted keyword research and developed metadata.
- Contributed to off-page optimization activities such as link building, link reclamation and outreach.
- Led day-to-day management of SEO programs across client portfolio.
- Purchased and negotiated placement of listings in local search engines, directories or digital mapping technologies.
- Planned advertising campaigns for online, print and other mediums.
Digital Marketing Executive
BHM Financial
07.2021 - 06.2022
- Managed search engine accounts for clients and implemented multiple marketing services across platforms while growing client accounts.
- Supervised creation of marketing materials and collateral.
- Prepared marketing campaign budgets with finance personnel.
- Collected and analyzed market research data for use in forecasting.
- Planned and facilitated meetings to share marketing plans and explain future business goals.
- Interviewed and hired talented individuals to add value to marketing team.
Digital Marketing Executive
Kanguru Digital Agency
05.2019 - 02.2020
- Communication with clients, , timelines link building, Google Ads, Ads, On page SEO, Technical SEO, Outreach,
- Use of tools for measuring traffic like AHREF, SEMRUSH, Google Analytics and Webmaster tools
- Communication with Developer and Designer to keep the current websites up to the mark and to create new websites
- Handling remote team and assigning them tasks
- Social Media Optimization
- Website Content Writing
- Use of tools for measuring traffic like AHREF, SEMRUSH, Screaming Frog, Google Analytics and Webmaster tools
- Communication with Developer and Designer to keep the current websites up to the mark and to create new websites
- Handling remote team and assigning them tasks
- Coordinating with content writers regrind blog topics
- Technical SEO Management
- Link Building, Bad Link Removal, Broken Link Analysis, Disavow backlinks
- Use of tools for measuring traffic like ahrefs, Semrush, Screaming Frog, Moz, Google Analytics and Webmaster tools
- English
Digital Marketing Executive
Rudra Innovative Software
05.2018 - 03.2019
- Administered on-page optimization, conducted keyword research and developed metadata.
- Contributed to off-page optimization activities such as link building, link reclamation and outreach.
- Evaluated websites and developed forceful action plans to increase engagement.
- Conducted effective auditing, gap analysis and strategy execution.
- Led day-to-day management of SEO programs across client portfolio.
Senior SEO Executive
Cogneesol
01.2017 - 04.2018
- Devised strategies to correct SEO underperformance and resultantly increase traffic and visibility.
- Aligned SEO and marketing activities with brand voice and target consumer demographics.
- Built high-ranking backlinks for growing e-commerce businesses through quality, SEO-driven articles.
- Provided optimization of web page titles, URLs, structured data, SEO copy editing and sitemaps.
- Developed SEO strategy, defined goals and prioritized tests and projects.
- Optimized global brand performance in organic search engine results.
- Partnered with department managers to understand and meet SEO needs.
SEO Expert
Bytes Infotech
07.2015 - 01.2017
- Provided optimization of web page titles, URLs, structured data, SEO copy editing and sitemaps.
- Monitored and reported on key performance indicators and shared results with management team.
- Maintained up-to-date knowledge of latest SEO tools and communicated this information to internal teams.
- Executed SEO functions such as keyword research, data collection, link optimization and site auditing.
- Analyzed traffic and conversion trends and developed strategies to improve traffic.
SEO Expert
Techstrikers
05.2013 - 06.2015
- Maintained up-to-date knowledge of latest SEO tools and communicated this information to internal teams.
- Executed SEO functions such as keyword research, data collection, link optimization and site auditing.
- Partnered with department managers to understand and meet SEO needs.
- Performed keyword research and competitive analysis to identify effective strategies to meet client goals.
- Wrote requirements and design experiments to test new SEO strategies.
- Aligned SEO and marketing activities with brand voice and target consumer demographics.
- Monitored and reported on key performance indicators and shared results with management team.
- Provided optimization of web page titles, URLs, structured data, SEO copy editing and sitemaps.
SEO Trainee
Chronicles Tech Solutions
09.2012 - 04.2013
- Website SEO (Website Audit, Keyword Research, On Page and Off Page SEO)
- Link Building using various techniques like Guest Posting, Classified Ads andArticle
- Submission
- DA PAinbound link strategies
- Define requirements, tasks and resources associated to SEO Strategy
- Administrate the creation and publishing of high-quality, relevant and original content
- Keep pace with SEO, Social Media and internet marketing industry trends and development
- Familiar with all the Digital Marketing platforms like SEO, SMO, SEM and SMM
- Familiar with all the Google Ads & PPC
- Keyword Research and On Page SEO and competitive analysis, Technical SEO, ahrefs, Semrush
- Lead Generation and Social Media
- Link Building, Guest Post Pitching
- Communication with clients, team management, project development, timelines and link building
- Use of tools for measuring traffic like AHREF, SEMRUSH, Google Analytics andWebmaster tools.
Education
Diploma - Business Administration Sales And Marketing
Herzing College
Montreal, QC08.2021
Bachelor of Science - Computer Science
Punjab Technical University
08.2012
Skills
- Teamwork and Collaboration
- Flexible Schedule
- Work Planning and Prioritization
- Campaign Performance Tracking
- Market Trends Analysis
- SEO Strategy and Execution
- Google AdWords
- Lead Generation Campaigns
- Decision Making
- Competitor Analysis
- Marketing and Advertising
- Social Media Campaigns
- Budgeting and Allocation
Languages
English
Full Professional
Hindi
Native/ Bilingual
French
Elementary
Timeline
Marketing Manager
Vidyard
08.2023 - Current
SEO LEAD
Nerder
03.2022 - 12.2022
Digital Marketing Executive
BHM Financial
07.2021 - 06.2022
Digital Marketing Executive
Kanguru Digital Agency
05.2019 - 02.2020
Digital Marketing Executive
Rudra Innovative Software
05.2018 - 03.2019
Senior SEO Executive
Cogneesol
01.2017 - 04.2018
SEO Expert
Bytes Infotech
07.2015 - 01.2017
SEO Expert
Techstrikers
05.2013 - 06.2015
SEO Trainee
Chronicles Tech Solutions
09.2012 - 04.2013
Bachelor of Science - Computer Science
Punjab Technical University
Diploma - Business Administration Sales And Marketing
Herzing College
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