Negus Lamont
Toronto,Ontario
Summary
Innovative professional skilled in creating and implementing marketing strategies, executing budgeting plans and utilizing market research to identify customer needs. Demonstrated ability in increasing brand visibility and market share. Possesses excellent communication and customer service skills.
Overview
16
16
years of professional experience
Work History
Marketing Director
Rastafest Inc
01.2018 - Current
- Built strong relationships with over 50 industry professionals and influencers.
- Devised over 3 marketing campaigns using digital strategies, print advertising, and word of mouth tactics.
- Created content and promotional materials to drive engagement and conversions.
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
- Planned and executed over 10 events and marketing programs to increase qualified leads.
- Conducted market analysis and research to identify trends and opportunities.
- Created and managed marketing budget of over $30, 000, ensuring maximized ROI.
- Developed and implemented successful marketing strategies to increase brand visibility and sales performance.
Supervisor
United Parcel Service Canada
01.2008 - 01.2018
- Co-ordinate, assign and review staff of 40+ engaged in hourly duties required to service parcels across country
- Establish work schedules, procedures, and co-ordinate activities with other work units or departments within hub
- Successfully trained 87+ workers in job duties, safety procedures and company policies
- Monitor employee productivity and optimize procedures to reduce costs
- Increase productivity by 32% while simultaneously reducing cost by 16%
- Lead daily managerial meetings to give information, provide feedback, and provide updated training required for management team
- Applied strong leadership talents and problem-solving skills to maintain team efficiency and organize workflows.
- Monitored workflow to improve employee time management and increase productivity.
- Evaluated employee performance and coached and trained to improve weak areas.
- Achieved results by working with staff to meet established targets.
- Maintained clean and well-organized production areas to avoid violations or unnecessary work delays due to hazards or inefficient layouts.
- Mentored newly hired employees on operating equipment and safety and developed training manual to use for reference.
- Created successful work schedules for each team member to maintain deadlines and fully staff shifts.
- Evaluated staff performance and provided coaching to address inefficiencies.
Education
B.A.S., Spec Hons - Administrative Studies (Marketing
York University
Toronto, Ontario2016
Skills
- COMPUTER SKILLS & OTHER TECHNICAL TRAINING
- United Parcel Service Leadership Training
- WHMIS
- Microsoft Office – Word and PowerPoint
- Time Management
- Sales Expertise
- Market Analysis
- Project Management
- Cost Management
- Business Administration
- Market Penetration
- Digital Marketing
- Brand Positioning
- Social Media Campaign
- Audience Segmentation
Accomplishments
- Successfully groomed and mentored over twenty employees for promotion within United Parcel Service.
- Successfully trained and developed over one hundred employees in rules, regulations, and methods.
- Created and managed a lucrative marketing campaign that increased sales by 20%
- Implemented an employee recognition program that increased employee morale by 50% and productivity by 25%
- Supervised team of 30 staff members.
- Resolved product issue through consumer testing.
Languages
English
Native or Bilingual
Published Author
As a passion project I created my own publishing company and to date I have published four full length novels.
Timeline
Marketing Director
Rastafest Inc
01.2018 - Current
Supervisor
United Parcel Service Canada
01.2008 - 01.2018
B.A.S., Spec Hons - Administrative Studies (Marketing
York University
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