Neetu Khera
Abbotsford,BC
Summary
Highly organized, and detail-oriented with excellent multi-tasking skills and abilities. Friendly, motivated, and enthusiastic about developing strong relations with clients and co-workers. Professional attitude, appearance, and presentation skills. 16 years of sales, marketing, project management, and administrative experience.
Overview
20
20
years of professional experience
Work History
Marketing Specialist
Mann Group
01.2020 - Current
- Creation of project identity and management of all creative components of marketing campaigns
- Primary contact with our creative agency
- Execution of all marketing collateral such as brochures, signage, sales centers etc
- Prepare and track marketing budgets and schedules including work back schedules
- Source out and award external agencies, vendors, and partners
- Managing marketing agencies for presentation center, brochure, grand opening, sales, renderings, digital marketing, touchscreen, website, and lifestyle videos
- Coordinating with construction and trades on all deficiencies
- Coordination between internal departments; construction, real estate, property management, executive team, business development, and operations
- Planning and coordinating all company/staff events including tradeshows, groundbreaking ceremonies, realtor events, team-building activities and the annual Christmas party
- Handling the RFP process and awarding contracts to sales and marketing firms
- Development and execution of corporate marketing strategies and branding
- Develop short- and long-term plans and budgets for the marketing/communications/ public relations
- Managing corporate brand standards, enhancing public engagement and brand visibility
- Development of content for social media – Instagram, Facebook, LinkedIn
- Oversee internal and external communications including emails, eblasts, newsletters and direct mail campaigns, website, and all social media channels
- Analyze performance metrics and generate reports to track the effectiveness of social media campaigns
- Editing and updating of the corporate website
- Managing design and installation of all signage (pylon and monument signs, building and crane channel letters, banners and wall graphics)
- Planning, coordinating, and executing all tradeshows, conferences, and team events
Marketing/Social Media Manager
EnviroSafety
04.2019 - 11.2020
- Reporting to the Owner/President
- Promote services and products through social media channels (IG, FB, Twitter, LinkedIn)
- Research and post engaging content
- Create strategies to increase engagement, conversations, shares and followers through contests, promotions, conversations, and story telling
- Create and send out monthly newsletter via Campaign Monitor
- Create and maintain sales reports
- Contacting potential leads for equipment sales
- Update content on website when needed (WordPress)
- Work with sales team to identity strategies for follow up/sales and retention
- Plan, coordinate, and execute tradeshows
Business Development Coordinator
Williams Engineering Canada
04.2017 - 07.2019
- Business Development Department
- Reporting to the Business Development Regional Manager
- Generate leads for possible projects and conduct follow-up prospect activity
- Act as a liaison between Business Development and Marketing Department
- Create project experience profiles
- Develop marketing collateral
- Reviewing RFPs/RFQs
- Writing, editing and submitting proposals
- Research conference/tradeshows, events, & sponsorship opportunities
- Provide presentations to and conduct negotiations with prospective clients, often in conjunction with Engineering Managers or Project Managers
- Investigate the economic conditions surrounding the business such as industry trends and competition and report to the Regional Director
- Update and maintain sales reports
- Build intelligence on clients' and competitors' business, organization, and objectives
- Develop lasting relationships with client personnel that foster client ties
- Communicate effectively with clients and prospective clients to identify needs
- Continually promote opportunities to increase customer satisfaction and deepen client relationships
- Act as Relationship Manager for key and target clients
- Collaborate on the preparation of proposals for major projects
Marketing/Account Manager
In Suits Marketing
04.2016 - 03.2017
- Build and nurture long-term client relationships, serving as the primary point of contact for all account needs
- Develop a deep understanding of each client's business goals, industry challenges, and strategic objectives
- Collaborate with internal teams—including sales, marketing, and product development—to ensure timely project delivery and client satisfaction
- Oversee the entire account lifecycle, from onboarding to contract renewal, ensuring a seamless client experience
- Identify growth opportunities within accounts, recommending relevant products or services to meet evolving client needs
- Track and analyze key performance indicators (KPIs), providing regular reports and insights to clients
- Conduct periodic account reviews and performance meetings to gather feedback and drive service improvements
- Address client concerns proactively, coordinating with internal teams to implement effective solutions
- Develop and present proposals, pricing strategies, and project plans aligned with both client and company objectives
- Stay informed on industry trends, competitor activity, and market developments to offer strategic client guidance
Marketing Coordinator - Sales and Marketing Department
FIOSA MIOSA
11.2013 - 04.2016
- Reporting to the Director of Marketing and Operations
- Assist in creating annual marketing strategies for events
- Oversee all logistics of the event prior, during and after the event/tradeshow
- Successfully executing Make It Safe tradeshow, The BC Safety Charter Roundtable event and many focus groups, breakfast sessions
- Create all marketing collateral (retractable banners, foam core signs, tradeshow booth postcards, executive summary, quarterly newsletter mail out, business cards)
- Liaise with printers for all printed collateral
- Work with Director of Marketing to create all sales collateral of all FIOSA MIOSA products
- Update online events calendar, ensuring all event information is accurate and up to date
- Assist Events coordinator in coordinating two major conferences a year (BCSC Roundtable Make it Safe)
- Set up and attending major industry tradeshows
- Send out weekly eblasts promoting products, services and upcoming events, industry news and member profiles
- Update social media sites and maintaining a schedule (Facebook, Twitter, LinkedIn)
- Update and tracking all member information and engagement in CRM
- Assist in creating CRM forms and templates
- Source and secure sponsorship dollars through researching organizations that align with FIOSA MIOSA goals and objective, cold calling, and networking
- Call prospects to book sales appointments for Sales Manager
- Liaise between Graphic Design Manager and Director of Marketing to ensure everyday goals and objectives are met
Marketing Coordinator - Marketing Department
Pacific Newspaper Group The Vancouver Sun and The Province
06.2005 - 09.2013
- Reporting to the Marketing Manager
- Coordinate sales and marketing campaigns from concept to execution such as: direct mail, program ads, signage, and POS materials
- Write and proof copy for marketing collateral, online branding, and direct sales programs
- Maintain files, records, reports, taking meeting minutes
- Prepare creative briefs/requests for agencies and internal designers
- Prepare monthly/annual budgets, linage, and expense reports
- Handle all administrative and clerical work
- Assist in tradeshow set-up, coordinated prizes and signage
- Plan and host subscriber events
- Liaise between department managers, suppliers, vendors, and clients
- Assist in maintaining social media sites such as: Twitter, Facebook, Instagram, and You Tube
- Train, supervise and evaluating new hires
- Communicate brand standards, organization policy and procedure to staff, external community members and clients
- Assist Front Promotion counter, handling walk-in customers, taking subscription, and advertising payments, selling books, calendars and newspaper back issues, giving away prizes to contest winners
- Assist, plan, and coordinate major corporate initiatives such as: Vancouver Sun Run, Empty Stocking Fund, Raise A Reader and PGC Golf
Education
Diploma - marketing
British Columbia Institute of Technology
Burnaby, BC05.2004
Skills
- MS Office
- Word
- Excel
- SPSS
- Access
- PowerPoint
- Asana
- CRM systems
- Web applications
- Typing speed of 65 words per minute
- Written communication
- Oral communication
- Social Media Management
- Email Marketing
- Digital Marketing
Languages
Punjabi
Professional Working
Timeline
Marketing Specialist
Mann Group
01.2020 - Current
Marketing/Social Media Manager
EnviroSafety
04.2019 - 11.2020
Business Development Coordinator
Williams Engineering Canada
04.2017 - 07.2019
Marketing/Account Manager
In Suits Marketing
04.2016 - 03.2017
Marketing Coordinator - Sales and Marketing Department
FIOSA MIOSA
11.2013 - 04.2016
Marketing Coordinator - Marketing Department
Pacific Newspaper Group The Vancouver Sun and The Province
06.2005 - 09.2013
Diploma - marketing
British Columbia Institute of Technology
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