Neeta Dutta
TORONTO,ON
Summary
Innovative Art Director with background in creating captivating visual narratives for top-tier brands. Possess strong leadership skills, capable of driving teams to deliver engaging and effective design solutions within tight deadlines. Strengths include strategic planning, brand management, and cultivating client relationships to facilitate project success. Previous work has consistently delivered high-impact results through creative excellence and thoughtful execution.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Senior Designer
RGA Leatherworks
Oakville, ON
06.2023 - Current
- Oversaw the design and development of small leather goods and accessories for esteemed US retailers and boutique brands.
- Created storyboards, mood boards, style frames, and layouts to communicate design ideas.
- Created innovative design concepts, CADs, and marketing materials for client presentations.
- Provided guidance on packaging design, labeling requirements, product placement.
- Managed the brand's creative assets across online and offline platforms.
- Conducted competitive market analysis to identify market gaps and developed products to meet consumer needs.
Art Director
Giftcraft Ltd.
Brampton, ON
05.2022 - 04.2024
- Created and managed Brand Guidelines for in-house brands, ensuring consistency across all communication channels.
- Directed photo shoots, managed video production crews, and oversaw post-production editing.
- Ensured brand consistency across all platforms by monitoring usage of logo marks and other elements of branding.
- Collaborated with copywriters to ensure that the art direction complemented the written content.
- Designed promotional materials such as brochures, flyers, posters, banners, newsletters, logos.
- Produced digital media assets including web graphics, animations, videos.
- Researched target audiences to develop effective marketing strategies for campaigns.
Graphic Designer
Gertex
North York, ON
09.2021 - 05.2023
- Designed and developed fashion apparel and accessories for top global retailers.
- Produced promotional displays, packaging and marketing collateral for retail environments.
- Leveraged proficiency in Adobe InDesign, Photoshop and Illustrator to design email blasts, catalogs, posters and other promotional materials.
Design Consultant
Unbound Merino
Toronto, ON
08.2021 - 08.2021
- Conceptualized and developed curated collections for both women's wear and men's wear, including mood boards, product direction, and line plans.
- Produced sketches, illustrations, and logos for diverse projects.
- Collaborated with clients to identify design needs and develop creative solutions.
Creative Director
Myntra Design Pvt. Ltd (Walmart India)
Bangalore , India
03.2015 - 08.2021
- Led Creative Direction for Myntra Private Brands, ensuring the holistic creation of seasonal collections encompassing apparel, accessories, and home products.
- Created original concepts, art direction, and designs for multimedia projects.
- Presented creative proposals at executive meetings for approval or revisions.
- Streamlined the creation process for diverse digital assets like videos, websites, social media content, and interactive experiences.
- Managed Design and Product Pipeline, ensuring visual appeal, trend alignment, and adherence to brand vision.
- Reviewed work from junior designers for accuracy and adherence to brand guidelines.
- Provided leadership and direction to creative staff, fostering an environment of creativity, innovation, and professional growth.
Senior Designer
Bhaane
Delhi , India
10.2012 - 11.2014
- Provided creative direction and design guidance to junior designers in the team.
- Provided direction on styling details such as buttons, snaps, zippers, embellishments.
- Maintained detailed records of design development processes, including sketches and swatches.
- Collaborated with photographers and stylists to showcase brands and merchandising standards.
- Attended design shows and reviewed magazines to better understand consumer trends.
Designer
Impulse India Pvt. Ltd
Gurugram, India
10.2011 - 10.2012
- Led UK retailer Debenhams' Kidswear Category product development.
- Provided design support through trend research, competitor market study, fabric and print library, mock-ups, and prototypes.
- Created detailed wireframes, storyboards, user flows and process flows to effectively communicate interaction and design ideas.
- Developed style guides for visual elements such as branding systems, typography standards, color schemes, photography styles.
Designer
Shahi Exports
Bangalore, India
07.2008 - 09.2011
- Catered to prominent North American and European clients, overseeing product development for the bottom wear category.
- Participated in brainstorming sessions to generate new ideas for product features or improvements.
- Examined product samples, adjusting designs to achieve desired results.
- Sketched drawings and wrote specifications to meet client requirements.
Education
Post-Graduate Diploma - Marketing Management
Sheridan College Institute of Technology And Advanced Learning
Mississauga, ON09-2021
Bachelor of Design - Fashion And Apparel
National Institute of Fashion Technology
Bangalore, India07-2008
Skills
SOFT SKILLS
- Creative problem-solving and critical thinking
- Strong team player and capable of working independently
- Highly organized, experienced in fast-paced environments
- Entrepreneurial spirit with a constantly learning and adaptive mindset
TECHNICAL SKILLS
- Adobe Creative Suite: Illustrator, Photoshop, InDesign
- Mac and PC, Google Suites, Office 365, Microsoft Teams
- Canva, Hootsuite, Mailcharts, Linktree
Languages
English
Native/ Bilingual
French
Elementary
Hindi
Native/ Bilingual
Accomplishments
- Myntra Excellence Award, 2020 - Great Together - Social Media Marketing
- Myntra Excellence Award, 2019 - Game Changer - Ether Kora (slow-fashion) Launch
- Myntra Excellence Award, 2019 - Rush Hour - Aura Brand Launch
- Myntra Excellence Award, 2015 - Most Impactful Brand Launch - Ether
Certification
- Hootsuite Social Marketing Certification, May 2021
- Hootsuite Platform Certification, May 2021
- Google Analytics for Beginners Certification, May 2021
References
References available upon request.
Timeline
Senior Designer
RGA Leatherworks
06.2023 - Current
Art Director
Giftcraft Ltd.
05.2022 - 04.2024
Graphic Designer
Gertex
09.2021 - 05.2023
Design Consultant
Unbound Merino
08.2021 - 08.2021
Creative Director
Myntra Design Pvt. Ltd (Walmart India)
03.2015 - 08.2021
Senior Designer
Bhaane
10.2012 - 11.2014
Designer
Impulse India Pvt. Ltd
10.2011 - 10.2012
Designer
Shahi Exports
07.2008 - 09.2011
Post-Graduate Diploma - Marketing Management
Sheridan College Institute of Technology And Advanced Learning
Bachelor of Design - Fashion And Apparel
National Institute of Fashion Technology
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