Summary
Overview
Work History
Education
Skills
Volunteer Experience
Languages
Timeline
NEEHARIKA MANDADI

NEEHARIKA MANDADI

Edmonton,AB

Summary

Resourceful professional offering history of success coordinating and monitoring operations across various departments. Effective leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Highly committed with hardworking mentality to maintain quality of services and products.

Overview

6
6
years of professional experience

Work History

Sales and Marketing Coordinator

Universal Rewind
12.2023 - Current
  • Managed advertising budgets effectively while negotiating favorable rates for media placements across various channels.
  • Maximized trade show impact by designing eye-catching booths and coordinating pre-event promotions.
  • Optimized marketing materials with engaging visuals and persuasive copy, resulting in higher conversion rates.
  • Aligned sales goals with overarching business objectives by collaborating closely with senior leadership on strategy development.
  • Increased lead generation by executing innovative outbound strategies, such as cold calling and email campaigns.

Digital Strategist

NEPRA SOLARS
04.2022 - 06.2023
  • Develop and implement comprehensive digital marketing strategies aligned with the goals of the solar company
  • Analyzed website data such as traffic, interactions, conversions and goals to find areas of improvement.
  • Optimize online content for search engines to improve the company's visibility and ranking in search results related to solar energy solution
  • Plan and execute targeted email marketing campaigns to nurture leads, communicate solar solutions, and drive conversions
  • Boosted online engagement by60%.

Social Media Coordinator

LAND DEPOT CAPITAL
10.2021 - 02.2022
  • Managed Twitter, Instagram, Facebook, and LinkedIn profiles with a combined following of 50,000+ and organically grew the consumer base by 40%
  • Successfully launched and executed various social media campaigns
  • Implemented A/B tests to enhance email campaign performance, resulting in a 15% increase in conversion rates
  • Collaborated with sales and marketing teams to create and manage lead and opportunity workflows in Salesforce, boosting lead conversion rates by 30%
  • Managed Twitter, Instagram, Facebook, and LinkedIn profiles, organically growing the consumer base while strategically optimizing ROAS.

Advertising Account Manager

VISUAL HASH TECHNOLOGY
06.2020 - 08.2021
  • Led and mentored a team of 14 associates, elevating performance from 90% to 99% within three months
  • Expanded sales by 25% by ensuring client satisfaction and renewing customer relations
  • Managed books of business worth $10,000 for seven months
  • Collaborated with cross-functional teams to deliver email campaigns on time and within budget
  • Collaborated with cross-functional teams to deliver email campaigns on time and within budget, focusing on maximizing ACOS and MER.

Marketing & Merchandise Intern

DECATHLON
05.2018 - 02.2019
  • Enhanced consumer experience by 6.75% through designing store layout changes using Computer Aided Design (CAD)
  • Analyzed consumer data to generate insights for launching a new store and product
  • Increased sales by 10% through focused marketing campaigns in local communities
  • Delivered a comprehensive report for the Company business project, earning an 'A' grade.

Education

Post Graduate Degree in Digital Communications Management -

FANSHAWE COLLEGE, London, ON
04.2023

Post Graduate Degree in Marketing Management -

FANSHAWE COLLEGE, London, ON
04.2022

Bachelor of Business Administration, Entrepreneurship & Marketing -

ICFAI BUSINESS SCHOOL, India
05.2020

Skills

  • Salesforce
  • Paid Acquisitions( Facebook, Instagram,AdWords,Youtube
  • Adobe Creative Suite
  • Hub spot
  • Word press
  • Email Marketing
  • SEO

Volunteer Experience

  • Calgary Down Syndrome Association, Calgary, Spearheaded the design of marketing and promotional materials, coordinated volunteers, and contributed to the development of communication strategies.
  • Extendicare, Engaged in companionship activities with elderly residents in care facilities, offering conversation, playing games, and providing emotional support.
  • Yodha Organization, Provided care and attention to animals in a shelter setting, including feeding, grooming, and socializing with the animals.
  • Mental Health Self-Care Association, London, ON, Activities for Community welfare, awareness, and youth development.

Languages

English
Native or Bilingual
Hindi
Full Professional
French
Limited Working
Telugu
Native or Bilingual

Timeline

Sales and Marketing Coordinator - Universal Rewind
12.2023 - Current
Digital Strategist - NEPRA SOLARS
04.2022 - 06.2023
Social Media Coordinator - LAND DEPOT CAPITAL
10.2021 - 02.2022
Advertising Account Manager - VISUAL HASH TECHNOLOGY
06.2020 - 08.2021
Marketing & Merchandise Intern - DECATHLON
05.2018 - 02.2019
FANSHAWE COLLEGE - Post Graduate Degree in Digital Communications Management,
FANSHAWE COLLEGE - Post Graduate Degree in Marketing Management,
ICFAI BUSINESS SCHOOL - Bachelor of Business Administration, Entrepreneurship & Marketing,

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NEEHARIKA MANDADI