Neda Nouri
Encino
Summary
Commercial and retail luxury brand strategy director with extensive integrated experience in BIG-BOX mass accounts Costco, Walmart, Target, and other accounts mass volume outlets across north America and assigned territories. Driving revenue growth, partner success, and operational performance across multi-brand retail environments, including global travel retail. Proven ability to build and manage strategic partnerships, optimize inventory productivity and sell-through across domestic wholesale and retail accounts, and lead cross-functional collaboration with merchandising, finance, operations, and marketing teams aligned with evolving consumer and social media trends. Strong analytical and commercial mindset with a proven track record of improving productivity per door, expanding partner networks, and delivering scalable retail growth across North America buying offices. Dynamic Senior Director with a proven track record in driving revenue growth and operational excellence. Expertise in strategic networking and client-focused leadership, fostering high-performing teams and optimizing profitability across diverse retail landscapes. Results-driven professional with over 17 years of experience in sales and business development. Skilled in data-driven decision-making and innovative problem-solving, with a strong commitment to cultivating talent and driving sustainable growth within retail markets. Accomplished Senior Director delivering operational excellence, empowering teams, and enhancing client relationships. Known for optimizing profitability and implementing strategic initiatives that drive long-term commercial success.
Overview
27
27
years of professional experience
Work History
Senior Director of Sales & Business Development –
LVMH-DFS
Los Angeles
09.2018 - Current
- · Lead the overall performance of the retail and commercial portfolio, BIG-BOX ,Costco ,walmart ,target and mass volume outlets in assigned demographics by driving revenue growth, operational excellence, and brand consistency across the network.
- · Manage financial performance across the network, operating within approved budgets while optimizing profitability and maximizing long-term value & KPI.
- · Implement data-driven strategies to strengthen sales performance, productivity per location, and overall commercial success.
- · Drive a client-focused culture across the network through direct engagement, leadership visibility, and service excellence.
- · Build, mentor, and inspire a highly engaged leadership community of Store Managers and City Managers, empowering them to operate as entrepreneurial business leaders.
- · Develop strong succession planning and leadership development programs to cultivate high-caliber talent across the network.
- · Foster a culture of accountability, collaboration, and innovation while protecting autonomy and entrepreneurial thinking within the teams.
- · Integrated strong negotiation skills with 17+ years of experience, effectively addressing market demands.
- · Strategic Networking, Forward-Looking Vision new accounts, organizational structures, annual accounts review, foster and develop existing accounts.
- · Identified patterns, opportunities, and risks across retail ecosystem to proactively drive sustainable growth and enhance performance.
- · Tailored Solutions orientated, Perspective Shifting driving sell through and replenishment targets to meet projected targets.
- · Direct daily operations across multiple locations, ensuring alignment with strategic objectives, quality standards, and operational efficiency.
- · collaborate with operations/ logistics team to adjust to Markets calendar Promotions demand.
- · Act as an enterprise leader, balancing local market autonomy with global brand integrity and long-term commercial strategy.
- · Maintained strong relationships with key clients, partners, and stakeholders, reinforcing brand presence and fostering long-term partnerships within luxury retail.
- Collaborated with cross-functional teams to develop new market entry strategies.
- Managed high-level partnerships with brands to optimize product offerings and promotions.
Chanel Sr. Regional Executive-North America
Chanel
Los Angeles
01.2011 - 08.2018
- Led brand strategy initiatives to enhance market positioning and customer engagement.
- Managed high-level partnerships to strengthen brand presence in luxury markets.
- Facilitated strategic planning sessions aligning company goals with emerging market trends.
- Analyzed industry data to inform decision-making and strategic direction.
- Conducted market analysis to identify trends and inform strategic decision-making.
- Collaborated with cross-functional teams to drive innovative project initiatives.
- Collaborated with cross-functional teams to drive product innovation and design excellence.
- Managed budgets and resource allocation for key company projects.
- Improved productivity initiatives, managing budgets and accounts, coordinating itinerary and scheduling appointments.
- Organized executive meetings, ensuring effective communication of key messages.Oversee regional business performance across Nordstrom, luxury boutiques, freestanding stores, and European travel retail accounts, driving revenue growth and brand expansion.
- Organized and facilitated regular meetings with senior management teams.
- Fostered relationships with stakeholders to support business objectives and initiatives.
- Established relationships with key partners and vendors to ensure successful project outcomes.
- Implemented campaigns and promotions to help with developing goods and services.
- Developed and implemented operational policies to streamline internal processes and workflows.
- Mentored junior staff on industry best practices and company standards.
- Delegated work to staff, setting priorities and goals.
- Coordinated and directed activities of businesses or departments concerning production, pricing and sales.
- Created effective business plans to focus strategic decisions on long-term objectives.
- Created effective business plans to focus strategic decisions on long-term objectives.
Sr. Executive Buyer Nordstrom
NORDTROM
Seattle HQ
09.2007 - 07.2011
- Managed buying strategy and product assortment for beauty and luxury apparel across Nordstrom locations.
- Collaborated with Nordstrom merchandising teams to plan seasonal assortments, launches, and promotions that align with customer preferences.
- Analyzed sales performance and sell-through to optimize inventory and maximize profitability.
- Negotiated with vendors to secure pricing, product selection, and delivery aligned with business goals.
- Monitored market trends and identified growth opportunities within luxury fashion and beauty categories to inform strategic decisions.
- Key Responsibilities
- Oversee regional business performance across Nordstrom, luxury boutiques, freestanding stores, and European travel retail accounts, driving revenue growth and brand expansion.
- Develop and execute sales and business development strategies to increase market share, productivity per location, and overall profitability.
- Cultivated strong relationships with key retail partners, buyers, and stakeholders to enhance brand visibility and ensure premium positioning.
- Lead, mentor, and develop store managers and regional teams, fostering high performance and strong client engagement.
- Partner cross-functionally with merchandising, marketing, and operations to optimize product assortment, inventory flow, and sell-through.
- Monitor market trends, consumer behavior, and competitive landscape to identify growth opportunities and strategic expansion across retail channels
Regional Business Executive Sephora HQ SFO
Sephora USA
San Francisco
02.1999 - 08.2007
- Led cross-functional teams to develop strategic marketing initiatives.
- Managed product launches to enhance customer engagement and brand visibility.
- Analyzed market trends to inform product selection and merchandising strategies.
- Collaborated with cross-functional teams to optimize store operations and inventory management.
- Collaborated with vendors to optimize inventory and supply chain processes.
- Oversaw budget allocations for marketing campaigns and promotional events.
- Facilitated staff meetings to align team goals with corporate objectives.
- Developed and implemented strategies to increase executive efficiency.
Education
Master of Arts - Business Administration And Management
Pepperdine University
Malibu, CA05-2007
Languages
English
Full Professional
Spanish
Full Professional
French
Limited
Persian
Full Professional
Timeline
Senior Director of Sales & Business Development –
LVMH-DFS
09.2018 - Current
Chanel Sr. Regional Executive-North America
Chanel
01.2011 - 08.2018
Sr. Executive Buyer Nordstrom
NORDTROM
09.2007 - 07.2011
Regional Business Executive Sephora HQ SFO
Sephora USA
02.1999 - 08.2007
Master of Arts - Business Administration And Management
Pepperdine University