Nayfeh Abualhayjaa
Calgary,AB
Summary
Highly skilled and results-oriented Social Media Marketing Manager with a strong background in digital marketing. Demonstrated expertise in developing and implementing comprehensive digital strategies that drive brand awareness, engage audiences, and deliver measurable business growth. Proven track record of leveraging social media platforms, such as Facebook, Instagram, Twitter, and LinkedIn, to effectively reach and engage target audiences.
Extensive experience in utilizing social media analytics tools to track campaign performance, identify trends, and optimize marketing strategies. Proficient in conducting market research and competitor analysis to identify opportunities and stay ahead of industry trends. Skilled in utilizing data-driven insights to develop targeted content strategies that resonate with customers and drive engagement.
In addition to social media management, possesses a broad understanding of various digital marketing channels, including search engine optimization (SEO), search engine marketing (SEM), email marketing, and content marketing. Well-versed in utilizing these channels to enhance brand visibility, drive website traffic, and generate leads.
Strong communication and leadership skills, with a collaborative approach to working with cross-functional teams and external partners. Proven ability to lead and manage successful digital marketing campaigns from concept to execution, while maintaining a keen eye for detail and ensuring brand consistency across all channels.
Seeking a challenging role as a Social Media Marketing Manager, leveraging a deep understanding of digital marketing strategies and tools to drive impactful campaigns, foster brand loyalty, and achieve organizational objectives. Driven and resourceful administrative professional with 4+ years of experience assisting with work of high-achieving executives. Track record supporting professional needs with well-organized precision. Successfully manages high-volume workloads in rapidly changing environments. Executive Assistant skilled at offering high-level administrative support to senior-level staff. Expert in travel management, expense tracking and schedule coordination. Expertly assists executive team using exceptional communication and organizational skills.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Executive Assistant
Dali Group
02.2023 - 06.2023
- Handled confidential and sensitive information with discretion and tact.
- Managed executive calendars, scheduling meetings and appointments and coordinating travel arrangements to optimize time.
- Organized and coordinated conferences and monthly meetings.
- Processed travel expenses and reimbursements for executive team and senior management group.
- Updated spreadsheets and databases to track, analyze, and report on performance and sales data.
- Used advanced software to prepare documents, reports, and presentations.
- Supported business and hospitality needs of corporate partners and staff during meetings and company events.
- Developed and maintained automated alert systems for important deadlines.
- Filed paperwork and organized computer-based information.
- Created and managed office systems to efficiently deal with documentation.
- Took notes and dictation at meetings.
- Promoted team productivity by keeping supplies organized and well-stocked.
- Wrote reports, executive summaries and newsletters.
Social Media Marketing Manager
AladdinB2B
03.2021 - 02.2023
- Tracked social media metrics to determine audience growth rate, volume and reach.
- Analyzed market data to determine ways to reach the target audience or intended segments.
- Created social media strategies to increase sales and brand awareness across multiple platforms.
- Developed and implemented strategic social media marketing plans.
- Developed content for 30+ blog posts, landing pages, and social media platforms to further marketing endeavors.
- Engaged with and responded to online audiences through relevant comments.
- Utilized Twitter and Facebook to promote products, services, and content.
- Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention, and revenue-focused activities.
- Employed storytelling for digital content and developed unique campaigns to promote brand engagement.
- Prepared monthly calendar to manage online content across multiple platforms.
- Collaborated with public figures, companies and press to boost and enhance brand on social media.
- Crafted visual designs and brand messaging elements for consistency across digital advertising and marketing platforms.
- Designed and edited promotional publications.
- Established and maintained working relationships with clients, government officials and media representatives.
- Observed and reported on social, economic and political trends that affect employers.
- Produced films and other video products, regulating distribution and operating film library.
- Created and optimized promotional publications and related materials.
- Promoted content through advertising on specific social media networks to reach target audience.
- Designed content editorial calendar to plan marketing campaigns and integrate social media content.
- Developed creative digital content and unique campaigns to drive brand exposure.
- Wrote social media content to increase engagement with customers.
- Tracked and analyzed social media and online marketing initiatives.
- Managed editorial image licensing and social media content.
- Managing social media accounts generated interest for new and upcoming product and service releases.
- Created and managed social media campaigns to increase brand engagement.
- Devised content strategy to effectively engage target audiences.
Accountant
AladdinB2B
12.2018 - 03.2021
- Prepared monthly and year-end closing statements, financial documents and invoices.
- Maintained accurate invoice summaries and collection records to enhance monitoring of billing and cash inflows.
- Calculated and prepared checks for utilities, taxes and other payments.
- Monitored balance sheets and income statements to evaluate financial performance.
- Analyzed monthly department budgeting and accounting reports to maintain expenditure controls.
- Reviewed financial information detailing assets, liabilities and capital and prepared balance sheets and profit and loss statements.
- Tracked employee payroll processes to verify timely reporting and avoid late fees.
- Interacted with internal and external auditors to help complete audits and resolve issues.
- Conducted financial analysis and research to advise senior management on forecasting decisions.
- Analyzed revenue and expenditure trends and recommended appropriate budget levels to business operations leaders.
Financial Controller
SalesMENA
05.2017 - 11.2018
- Managed organizational cash flow and cash flow forecasting.
- Prepared monthly financial reports and complied with reporting procedures.
- Managed and directed budgets, expenditures, accounting, and financial reporting.
- Produced financial reports and audit documentation to facilitate internal and external auditing.
- Analyzed financial statements to provide strategic recommendations in support of business decisions.
- Reviewed financial controls for internal disbursement processes to create a streamlined and secure payment environment.
- Provided financial analysis and strategic recommendations to support business objectives.
- Managed cash flows to optimize year-end tax benefits.
- Developed improved business processes to provide greater transparency, more accurate reporting, and better identification of cost-saving opportunities.
- Reviewed internal disbursement processes to optimize and strengthen security of payment environment.
Education
MBA - Business Administration
University Canada West
Vancouver, BC06.2025
Master of Arts - International Relations
Istanbul Culture University
Istanbul-Turkey 06.2021
Bachelor of Science - Banking And Finance
Yarmouk University
Irbid-Jordan07.2017
Skills
Social Media Strategy:
- Developing and implementing effective social media strategies
- Conducting market research and competitor analysis
- Identifying target audiences and creating targeted campaigns
Content Creation and Management:
- Creating engaging and compelling content for social media platforms
- Managing content calendars and scheduling posts
- Utilizing tools for content creation, such as graphic design or video editing software
Community Engagement and Management:
- Building and nurturing online communities
- Responding to comments, messages, and inquiries
Social Media Analytics:
- Utilizing social media analytics tools to track and measure campaign performance
- Analyzing data to identify trends, insights, and areas for improvement
Digital Advertising:
- Implementing and managing social media advertising campaigns
- Utilizing targeting options and optimizing ad performance
- Monitoring ad spend and ROI
Relationship Building and Influencer Marketing:
- Establishing and maintaining relationships with influencers and industry partners
- Collaborating with influencers to create sponsored content and partnerships
- Monitoring influencer campaigns and measuring their impact
Project Management:
- Planning, executing, and managing multiple social media campaigns simultaneously
- Setting goals, deadlines, and budgets
- Coordinating with cross-functional teams and external partners
Communication and Copywriting:
- Excellent written and verbal communication skills
- Crafting compelling copy for social media posts, ads, and captions
- Maintaining consistent brand voice and messaging across platforms
Stay updated on Social Media Trends:
- Keeping up with latest trends and developments in social media platforms
- Identifying new opportunities and emerging platforms for marketing efforts
- Staying informed about changes in algorithms, policies, and best practices
-
- Additional Skills :
- Digital Strategy Development
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Pay-Per-Click (PPC) Advertising
- Social Media Marketing
- Content Marketing
- Email Marketing
- Web Analytics
- Conversion Rate Optimization (CRO)
- Marketing Automation
- Digital Advertising Campaign Management
- A/B Testing
- Data Analysis and Reporting
- Budgeting and ROI Analysis
- Project Management
- Branding and Positioning
- Market Research and Competitive Analysis
- Strong Written and Verbal Communication Skills
- Strong Analytical and Problem-Solving Skills
- Proficiency in Digital Marketing Tools and Platforms (eg, Google Analytics, Google Ads, Facebook Ads Manager, Mailchimp, HubSpot
- Financial Services
- Raiser's Edge
- Spreadsheet Tracking
- Data Research and Compilation
Certification
Project Management Professional (PMP)
Quick Book Certification
Email Marketing Certificate
Hubspot Marketing Software Certificate
Social Media Marketing Certificate
Inbound Marketing Certificate
Digital Marketing Certifcate
Timeline
Executive Assistant
Dali Group
02.2023 - 06.2023
Social Media Marketing Manager
AladdinB2B
03.2021 - 02.2023
Accountant
AladdinB2B
12.2018 - 03.2021
Financial Controller
SalesMENA
05.2017 - 11.2018
MBA - Business Administration
University Canada West
Master of Arts - International Relations
Istanbul Culture University
Bachelor of Science - Banking And Finance
Yarmouk University
Project Management Professional (PMP)
Quick Book Certification
Email Marketing Certificate
Hubspot Marketing Software Certificate
Social Media Marketing Certificate
Inbound Marketing Certificate
Digital Marketing Certifcate
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