Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Additional Information
Cycling, running, yoga, tennis, travel, cooking and singing
Timeline
NAYELI CASTELLANOS

NAYELI CASTELLANOS

Windsor,ON

Summary

  • Talented Business Development Executive brings high-level business, marketing and sales acumen. Drives competitive growth through proactive relationship building and pursuit of business opportunities . Savvy to industry trends, practices and customer demands.
  • Goal-oriented manager with distinguished experience in Business development and proven leadership abilities. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing employee talent.
  • Self-driven global citizen who is constantly learning the most up to date avenues to connect with audiences from all walks of life, cultures and language backgrounds. Experienced and detailed-oriented in all areas of solid interpersonal relationships maintaining clients and staff for over five years, utilizing high emotional quotient to embrace effective communications with varied personalities.
  • Ready to join a goal-driven team and utilize communication expertise in a goal driven solutions minded and customer best service delivery corporation.

Overview

16
16
years of professional experience
1
1
Certification

Work History

Business Developer Executive

NAYE Inc
05.2017 - Current
  • Liaise with over 200 clients from booking to production and delivery of services and/or products
  • Ensured customer satisfaction and retention by providing tailored services and products along with excellent communication, and ability to close sale
  • Designed and implemented marketing material, content and sales strategies and implementations
  • Developed ongoing business procedures to establish brand identity and consistency
  • Planned and organized daily operations, production, finances and strategic growth initiatives, leading to increases in revenue
  • Oversaw analysis of sales data and information to ensure return on investment
  • Effectively co-directed team of partner manager co-founders
  • Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
  • Implemented creative sales training techniques for new and existing staff to increase revenue and overall success.
  • Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
  • Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.

Business Development Manager

BLINC Beauty Lounge
12.2013 - 06.2017
  • Established consistent client loyalty and high standard of customer service overseeing all areas of business development from finances to marketing and branding
  • EXPERIENCE CONTINUED
  • All references available upon request
  • Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
  • Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
  • Directed sales support staff in administrative tasks to help sales reps close deals.
  • Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
  • Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.

CREATIVE DIRECTOR / PHOTOGRAPHER

KARITAS Photography & Makeup
01.2007 - 11.2013
  • Created a combination of makeup, art direction and high-fashion photography to provide clients with superior documentation of their special occasions and event
  • Started business from ground zero with limited personal capital, no bank loans, and 60-hour work weeks
  • Always supervised accounts to ensure return on investment from materials purchased as well as staff’s performance to ensure profitability
  • Identified vital factors in client retention to stand out from competition
  • Developed researched-based highest gross margin and with best customer feedback for novel beauty products implemented
  • Designed and created captivating marketing material, content, sales strategies and quarterly performance reviews
  • Provided one-on-one staff training for staff and developed training modules via video and S.O.P.s
  • Networked with local businesses and individuals to earn measurable business exposure
  • Brand originator creating continuous marketing material to reflect changes in our product offerings in both retail store and in beauty treatment offerings ranging from natural-looking, semi-organic lash extensions to permanent make-up
  • Managed staff of seven young women introducing them to principles of excellent customer service with friendly flair to retain clients for recurring service appointments
  • Implemented strategies for promoting campaigns on social media.
  • Presented creative concepts to clients and implemented continual feedback to achieve client satisfaction.

Education

Bachelor of Arts - Graphic Design

WAYNE STATE UNIVERSITY, Detroit, Michigan
08.2004
  • Honour Roll, Graduate
  • Graduation Dean's List

Associate of Science - Pharmacy Technician

ST. CLAIR COLLEGE, Windsor, ON
05.1998

Applied Arts & Technology

Skills

  • Superb Interpersonal Skills
  • Communications Plan Strategy
  • Task Prioritization Management by Objectives
  • Account and Territory Management
  • Identifying Investment Objectives
  • Sales Presentation
  • Effective Project Management
  • Market Trend Analysis
  • Territory Expansion
  • Profit Target Achievement
  • Sales Expertise
  • Forecasting and Planning
  • Excellent Listening Skills
  • Business Development and Planning
  • Goals and Performance
  • Corporate Budgeting
  • New Business Development
  • Strategic Direction

Accomplishments


  • Provides change management for small to mid-size businesses
  • Volunteers once a year at University of Windsor Business Law class speaking to a multicultural and diverse audience sharing real life examples of entrepreneurship
  • Member of the Walkerville Business Association 2017-2020
  • Organizes and gathers beauty items and clothing for donation to Hiatus House
  • Women’s Domestic Violence Center., Windsor Ontario
  • Hosted women’s empowerment gatherings at Nayé Beauty Lounge


Certification

NAYE Beauty & Design NAYE INC. / Windsor ON / June 2017-Present ACHIEVEMENT EXPERIENCE UX DESIGNER / BUSINESS DEVELOPMENT UX DESIGNER / CONTENT STRATEGIST

Additional Information

  • NAYELI CASTELLANOS

Cycling, running, yoga, tennis, travel, cooking and singing

I believe in healthy body healthy mind,  I utilize my free time to help keep my body at its optimal with cycling, running, yoga and tennis. Travel expands my knowledge and frees my mind to recharge and bring back great ideas for my everyday cooking. Singing is my ultimate way of relaxation and my deepest passion. 

Timeline

Business Developer Executive - NAYE Inc
05.2017 - Current
Business Development Manager - BLINC Beauty Lounge
12.2013 - 06.2017
CREATIVE DIRECTOR / PHOTOGRAPHER - KARITAS Photography & Makeup
01.2007 - 11.2013
WAYNE STATE UNIVERSITY - Bachelor of Arts, Graphic Design
ST. CLAIR COLLEGE - Associate of Science, Pharmacy Technician

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