Naveed Ahmad
Edmonton,AB
Summary
Passionate target achiever with over 12 years of experience in the fields of Sales and Category Marketing.
Overview
12
12
years of professional experience
Work History
Sales Associate
Coast Appliances
04.2022 - Current
- Managing annual business of $20-25 million for home & kitchen appliances in both retail and builder/designer categories.
- Expertise in dealing with high-end premium appliances brands like Sub-Zero, Miele, Thermador, JennAir and Bosch among few.
- Increasing market share by managing all aspects of sales process and providing excellent customer service.
- Forecasting sales opportunities, perceiving market trends and executing sales strategies to ensure growth and profitability metrics are met and exceeded.
FBA Seller
Amazon
09.2020 - Current
- Launched my own brand on Amazon and conducted product research for Amazon North America market.
- Achieved revenue of US $50,000 plus during initial 8 months of product launch.
- Received “Amazon's Choice” tag after 3 months of product launch.
- Ranked 1st among “New Entrants” in category after 2 months of launch.
- Continuous ratings of 4.6 and above since product launch.
- Managing PPC & marketing budget for each campaign and proactively gauging the impact on sales and reach of the product.
- Catering to different promotions on Amazon platform e.g., Prime Day, Cyber Monday and Black Friday.
Trade Marketing Representative
British American Tobacco
07.2019 - 10.2020
- Managed monthly revenue of $5-6 million in Cigarettes and Vape categories by maintaining inventory levels and attaining distribution targets in my territory.
- 100% monthly target achievement during 1st 8 months in the company.
- Qualified for most of monthly sales incentives and bonuses.
- Increased company share in territory by 0.5%.
- Implemented Last Man Standing project for new Plain Pack Tobacco regulations during 1st month of joining with target achievement of 108%.
- One of the top 5 performers in region during transition from branded packs to plain packaging.
- Managed vast geographical territory of urban and rural segments catering to more than 120 outlets including big retail chains, independent convenience stores & gas stations.
Team Lead
Nestle Nespresso
10.2018 - 07.2019
- Managed monthly revenue of $3.5 million though team of 8 boutique specialists at Nespresso boutique.
- Planned marketing and promotional activities at boutique.
- Developed schedule for team members to work and deliver on their daily tasks & responsibilities in different shifts.
- Planned stock / inventory management and replenishment strategies.
- Preparation of daily and weekly sales reporting for management review.
Sales Manager
Pharmagen Healthcare Ltd
11.2016 - 12.2017
- Managed sales operations of 12 company owned and 11 franchisees owned outlets in non-profit clean water sector.
- Managed monthly revenue of PKR 5-6 million (CAD $ 40K-45K) company wide.
- Supervised team of 40 salesmen and deliverymen catering to residential and commercial clientele.
- Achieved 25% year-to-date growth in bulk water category, reduced 30% of sales expenditures enhancing overall profitability of company.
- Brought commercial channel into coverage and expanded customer base from home consumers to retail markets.
- Conducted data analyses and presentations for BOD.
Deputy Manager Sales Operations
Panther Tyres Ltd
02.2015 - 11.2016
- Managed sales operations of 2, 3 & 4 wheel segments nationally covering 34 towns and 54 team members.
- Provided assistance to National Sales Manager & CEO managing monthly revenue of PKR 600 million (CAD $5 million) nationally.
- Introduced & Implemented sales database & automation project by bringing top 60% towns into an online central database.
- Prepared and implemented business development plans for new markets.
- Developed and communicated monthly & yearly sales targets to field sales team.
Deputy Manager Sales Operations
Asian Foods Industries
09.2013 - 12.2014
- Assisted National Sales Manager in achieving monthly revenue of PKR 750 million (CAD $6.2 million).
- Managed sales operations i.e. distributor's orders, data collection & sales team expenses through a team of 6 associates.
- Successfully revamped distribution model from sole distribution (70% of total business) to independent distributors in each city.
- Performed extensive market visits across country to check product availability/visibility and identify gaps.
- Attended monthly S&OP meeting to finalize targets and stock replenishment plans.
- Inducted key Cash n Carry players e.g., Metro Cash & Carry & MAF Hyperstar into clientele, eventually contributing 5% of the total sales revenue.
- Improved rural coverage by increasing rural sales van fleet from 25 to 50 nationally.
Assistant Manager Trade Marketing & Key Accounts
Continental Biscuits Ltd
06.2011 - 08.2013
- Developed & communicated trade/channel plans to regional sales teams nationally.
- Prepared and presented RTM (route to market) plans for multiple brands.
- Compiled and presented Nielsen retail audit data to management for distribution and volume/value share tracking.
- Managed sales of Cash n Carry segment (40% of total Modern Trade sales).
- Coordinated with activation agencies for in-store branding and consumer engagement activities.
- Prepared weekly & monthly sales reports and presentations for management's review.
- Successfully developed and implemented trade marketing plan for launch of world's no. 1 cookies “Oreo” in Pakistan.
Education
Digital Marketing Certification - Digital Marketing
University of Toronto
09.2022
Master of Business & Information Technology - Sales & Marketing
University of The Punjab
Pakistan04.2011
Bachelor of Business & Information Technology - Sales & Marketing
University of The Punjab
Pakistan09.2009
Skills
- Sales Management
- Team Management
- Key Account Management
- Customer Demographics
- Client Relationship Management
- Revenue Generation
- Campaign Development
- Customer Insight
Timeline
Sales Associate
Coast Appliances
04.2022 - Current
FBA Seller
Amazon
09.2020 - Current
Trade Marketing Representative
British American Tobacco
07.2019 - 10.2020
Team Lead
Nestle Nespresso
10.2018 - 07.2019
Sales Manager
Pharmagen Healthcare Ltd
11.2016 - 12.2017
Deputy Manager Sales Operations
Panther Tyres Ltd
02.2015 - 11.2016
Deputy Manager Sales Operations
Asian Foods Industries
09.2013 - 12.2014
Assistant Manager Trade Marketing & Key Accounts
Continental Biscuits Ltd
06.2011 - 08.2013
Digital Marketing Certification - Digital Marketing
University of Toronto
Master of Business & Information Technology - Sales & Marketing
University of The Punjab
Bachelor of Business & Information Technology - Sales & Marketing
University of The Punjab
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