Summary
Overview
Work History
Education
Skills
Certification
Interests & Hobbies
Timeline
Generic

Nathanael Henry

Summary

Bilingual & Experienced entrepreneur with a proven track record of building and successfully divesting two businesses. Recognized for versatility, rapid adaptability, and direct leadership across diverse company sizes. Eager to leverage and expand upon my entrepreneurial and managerial expertise in new opportunities.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Product Marketing

VP, Karta Ventures
08.2022 - Current
  • Working closely with ownership in leading and strategizing for Sola Wood Flowers, a flagship entity within Karta Ventures' portfolio
  • Serve as the pivotal link between supply chain, operations, marketing, product teams, and customer experience, ensuring cohesive collaboration and effective strategy execution
  • Achieved a significant reduction in supply chain costs by over 20% through strategic vertical efforts as well as operational system development and improvement
  • Innovated and introduced new products, driving an additional 10% of accretive growth to the business while ensuring a greater product market fit
  • Manage and optimize the customer experience, focusing on enhancing satisfaction, and bolstering retention rates
  • Utilize a blend of historical insights and predictive analytics to inform and enhance decision-making.

Investor & Strategic Growth Specialist

DHT Electrical
01.2021 - 08.2022
  • Invested in and assumed an active role in DHT Electrical, providing strategic guidance and immersing in day-to-day operations to ensure effective strategy execution
  • Instrumental in scaling the company's annual revenue from $360k to $3.1MM and expanding the team from 3 employees to over 30 during tenure, while maintaining healthy profit margins
  • Fostered relationships with clients, suppliers, and key industry stakeholders, reinforcing the company's industry reputation and securing valuable partnerships
  • Devised and implemented operational efficiencies and marketing strategies, directly contributing to revenue growth and staff expansion
  • Navigated a hands-on role in operations while also marking another successful exit from the enterprise.

Head of Marketing & Co-owner

SWO Contracting
11.2019 - 01.2021
  • Recruited to steer the company's marketing strategies, significantly enhancing brand visibility and business growth
  • Instrumental in growing the business from a startup phase to over a $2.5MM run rate
  • Amplified the company's digital presence, tapping into platforms optimal for the general contracting audience
  • Successfully exited the business, showcasing a combination of strategic growth and strong leadership throughout tenure.

Owner

Bolt Marketing
10.2018 - 08.2022
  • Established and managed a digital marketing consulting company, offering specialized marketing solutions for diverse clients
  • Successfully managed marketing campaigns for over 10 small and medium-sized businesses, resulting in enhanced brand visibility and increased ROI for clients
  • Lowered customer acquisition costs by an average of 20% to enable healthy and sustainable year-over-year growth for clients
  • Managed client relations, ensuring consistent satisfaction through effective communication and positive campaign outcomes.

Head of Digital Marketing

Smartwebpros.com Inc
01.2018 - 10.2018
  • Led a team of developers and marketing specialists, ensuring timely delivery and the highest standards for projects
  • Devised digital marketing strategies tailored for small and medium-sized businesses, resulting in 40% YOY growth in billables for the agency
  • Partnered with sales and client relations teams to refine client onboarding and retention processes.

SEO Specialist

Smartwebpros.com Inc
07.2017 - 01.2018
  • Developed and implemented SEO strategies, leading to an average of 30% growth in website traffic across managed client accounts in 6 months
  • Conducted comprehensive website audits to detect and rectify SEO issues, ensuring optimized site performance
  • Utilized analytics tools such as Google Analytics and SEMrush to monitor site performance, making necessary adjustments based on data-driven insights.

Marketing Lead

GT Hair Boutique
10.2015 - 08.2022
  • Played a pivotal role in the family business, leading the expansion from a single location to establishing a second outlet
  • Steered the company through the challenges of the COVID-19 pandemic, ensuring business continuity and resilience during unprecedented times
  • Managed and executed all marketing initiatives for the company, resulting in increased brand visibility and customer engagement
  • Created a digital footprint for the business through Search Engine Optimization & Marketing practices as well as a strong presence through both organic and paid social media channels.

Education

Diploma - Business

Fanshawe College
London, Ontario
2017

French Immersion Diploma - undefined

Sir Frederick Banting Secondary School
London, Ontario
2015

Skills

  • Entrepreneurship & Business Development
  • Strategic Leadership
  • Digital Marketing
  • Product Management
  • E-commerce Strategy
  • Supply Chain Optimization
  • Multilingual Communication - French & English
  • Project Management
  • Data Modeling & Analysis

Certification

Google Analytics, Display & Ads Certification Facebook Blueprint Certification Lean Six Sigma Yellow Belt

Interests & Hobbies

  • Soccer - Player & Referee
  • Golf
  • Chess
  • Travelling
  • Fanshawe InSPIRE Entrepreneurship Mentor

Timeline

Product Marketing

VP, Karta Ventures
08.2022 - Current

Investor & Strategic Growth Specialist

DHT Electrical
01.2021 - 08.2022

Head of Marketing & Co-owner

SWO Contracting
11.2019 - 01.2021

Owner

Bolt Marketing
10.2018 - 08.2022

Head of Digital Marketing

Smartwebpros.com Inc
01.2018 - 10.2018

SEO Specialist

Smartwebpros.com Inc
07.2017 - 01.2018

Marketing Lead

GT Hair Boutique
10.2015 - 08.2022

Diploma - Business

Fanshawe College

French Immersion Diploma - undefined

Sir Frederick Banting Secondary School

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Nathanael Henry