Nathan Zhao

• Helped clients with acoustic design and soundproofing installation, including solution planning, material selection, and full project execution

• Established and led a contemporary music education center in Xi’an, focused on instrumental training and youth development
• Promoted music education in underserved areas, including the Qinghai-Tibet region and Xi’an
• Organized teacher training programs, student music camps, and community concerts to broaden local access to music learning

• Released two original albums as lead vocalist and songwriter, composing both lyrics and music
• Performed at major music festivals and national tours across China, gaining wide audience recognition
• Featured in leading Chinese music publications and media interviews

• Founded Anji Music Store in 2007, a musical instrument retail and distribution business with multiple franchise dealers across Western China.
• Represented top international brands, including Fender, Gibson, Ibanez, TAMA, YAMAHA, Roland, KORG, PRS, Pearl, DW, and more.
• Served as an official Yamaha Combo and EKB dealer from 2013 to 2024, and worked as a certified Yamaha guitar and EKB technician, managing the Yamaha-authorized repair center.
• Built and managed a comprehensive supply chain and dealer network across China’s musical instrument and music education industry, collaborating directly with manufacturers, wholesalers, service providers, and institutions.
• Expanded the business to include music education, retail, acoustic design and soundproofing installation, and after-sales service throughout Northwest China.
• Led Muzi Yintang’s acoustic division, completing professional recording studios and rehearsal rooms for musicians and schools.

• Selected as the official China regional artist ambassador for Samick in 2015

• Represented the brand in performances, media interviews, and music festival appearances

• Provided product feedback and artist-endorsed promotion in collaboration with music retailers