Dynamic Commercial and Product leader with a focus on driving digital technologies across organizations. Extensive consultative sales experience in the medical device and biotechnology sector focused on key account management. Broad experience using data and analytics to create and evaluate go-to-market strategy, assess strategic priorities, define business plans, advocate for solution-based actions and mobilize cross-functional support. Experience in highly matrixed organizations with a focus on building boundary spanning networks to accelerate and maximize efficiency and collaboration.
Commercial leader for $125M portfolio consisting of Vaccines, Established Brands and Cardiovascular & Renal medicines. Lead hospital formulary strategy and cross-functional teams, applying entrepreneurial leadership to drive industry-best launch execution and pipeline strategy for AstraZeneca brands. By collaborating across medical, commercial, and global partners, I optimize Canadian market access and patient outcomes within complex reimbursement environments. Leveraging deep market insights and inclusive team leadership, I consistently deliver innovative strategies that maximize brand impact, policy shaping initiatives and growth.
Brand leader for $130 million portfolio of mixed lifecycle products across multiple therapeutic areas. Lead development and execution of marketing and brand planning strategies focusing on maximization of business operating income and operational expense optimization. As Launch Excellence lead, I was able to launch two new biologics into Canada, including market shaping and novel go-to-market strategy capitalizing on provincial product listing agreement terms. Lead global and local cross-functional teams to drive revenue growth and portfolio optimization with agile ways of working.
Managed the largest territory in the country with $20 million annual revenue focusing on key Cardiology and Hematology leaders. Implementation of Play to Win core principles to deliver business goals and position Sanofi as a leader in the area. Lead a global initiative aimed at investigating future Centre’s of Excellence for clinical study and evaluation in Toronto. Lead member of the Digital Innovation taskforce looking to improve digital technology uptake and knowledge across the company as well as launch innovative solutions to increase efficiency and productivity.
Lead corporate account management strategies and customer value proposition canvas to core key customers in the national marketplace. As a product launch team member, I influenced the market readiness and key tactical decisions to accelerate penetration and define the overall market opportunity. Developed and deployed new sales playbook to align messaging and approach with cross-functional marketing team. Created an innovative new business strategy targeting long-term contracts to key accounts using a shared values model, and co-creation concepts.
Strategic Planning
Go-to-Market Strategy
Digital Transformation
Agile Project Management
Design Thinking Process
Business Plan Strategy
Financial Planning and Analysis
Advanced Marketing Strategy
Strategic Marketing Analytics