Summary
Overview
Work History
Education
Skills
Certification
Websites
Timeline
Generic
Nathan Reynolds

Nathan Reynolds

Stouffville,Canada

Summary

Dynamic and driven sports management professional with over 20 years of experience in basketball coaching, player development, program management, and operations leadership. Founder of Crunch Time Basketball, a trusted and successful development program with multiple training facilities, a developmental youth league, seasonal camps, and rep teams across York Region. Proven leadership in program design, mentorship, event planning, and strategic growth.

Overview

25
25
years of professional experience
1
1
Certification

Work History

Head Coach & Program Director

Markham District High School
Markham, ON
09.2022 - Current
  • Head Coach for Junior and Senior Boys teams (Ages 15-19).
  • Coordinate tryouts, create practice plans, and manage gameplay and season development.
  • Present player awards and build team culture and leadership.

Founder / Director / Trainer / Coach / Convenor

Crunch Time Basketball
York Region, Ontario (Multiple Locations), ON
10.2019 - Current
  • Manage all day-to-day operations, marketing, customer service, and finances for a youth basketball program serving ages 7–19.
  • Deliver elite basketball skills training focused on shooting, footwork, ball-handling, passing ability, defense and rebounding, across three dedicated training facilities.
  • Oversee all aspects of CTBL (Crunch Time Basketball League), managing staff, referees, schedules, and parent engagement.
  • Lead the Crunch Time Elite Rep teams: coaching, tryouts, player selection, budget, apparel orders, tournament registration, travel planning, etc.
  • Build school partnerships with YRDSB/YCDSB to run in-school programs and events as an approved Special Interest Provider.

Sr. Marketing Consultant / Regional Manager

Direct Response Media Group
Oakville, ON
05.2011 - 05.2022
  • Self-generated leads and provided strategic marketing consultation to business owners.
  • Built and retained a book of business of $1.5 Million in Revenue Sales
  • Managed junior representatives in York & Durham Regions, hosted bi-weekly meetings, and led client acquisition.

Head Coach

Markham Unionville Basketball Association
Markham, ON
10.2010 - 10.2019
  • Guided multiple youth teams to competitive success including 2017 league championship.
  • Built structured training plans and game strategies to elevate player and team development.
  • Created Marketing Partnerships with local business to benefit the organization, players, and businesses.

Head Coach

York South Silver Knights
Richmond Hill, ON
10.2015 - 10.2016
  • Led tryouts, player development, game planning, and team operations for house league and rep-level athletes.

Assistant Basketball Shooting Instructor

Dave Love (NBA Shooting Coach – Phoenix Suns)
Markham, ON
11.2012 - 12.2012
  • Assisted with instruction on the mechanics and science of shooting.
  • Mentored young athletes on proper technique and shooting drills.

Insurance Producer (Licensed Broker)

Columbia Insurance Agency
Lynn, MA
10.2000 - 10.2009
  • Serviced corporate and personal accounts, specializing in group auto/home/commercial property and casualty insurance.
  • Coordinated payroll deduction plans and assisted clients with policy inquiries and vehicle registration.
  • Served as a licensed Insurance Producer, delivering comprehensive customer service and conducting corporate/group client presentations while ensuring compliance with state mandates, insurance laws, and policy guidelines.

Head Coach (Freshman, JV, Varsity)

Lynn English High School
Lynn, MA
07.2006 - 06.2009
  • Coached freshman and junior varsity teams; led varsity summer league to championship (2008).
  • 2006 (Freshman Team) 2007/2008 (JV Team) 2009 (Varsity Team)
  • Varsity Assistant Coach during state finalist run (2009).

AAU Head Coach / Massachusetts Thunder Cats

Amateur Athletic Union
Boston, MA
07.2007 - 09.2008
  • Competed in elite-level tournaments throughout the U.S., including Boston, New York and Providence.
  • Create Practice Plans, Game Strategies, Game Concepts

Education

Associate of Arts - Graphic Design

North Shore Community College
Lynn, MA
01.2004

Associate of Science - Business Marketing

North Shore Community College
Lynn, MA
01.2002

Skills

  • Led skills training in shooting, ball handling, footwork, and game IQ
  • Created structured practice plans focused on fundamentals and team play
  • Developed game strategies, scouting reports, and in-game adjustments
  • Mentored players to support personal growth and leadership development
  • Managed program logistics, staff coordination, and parent communication
  • Fostered a team culture of discipline, accountability, and inclusion
  • Tracked player progress through evaluations and individualized feedback

Certification

  • NCCP Certified (#6619032)
  • Canada Basketball / OBA – Level 1 Certified (Learn to Train)
  • Canada Basketball / OBA - Level 2 Certified (Train to Train)
  • CPR & AED Certified

Timeline

Head Coach & Program Director

Markham District High School
09.2022 - Current

Founder / Director / Trainer / Coach / Convenor

Crunch Time Basketball
10.2019 - Current

Head Coach

York South Silver Knights
10.2015 - 10.2016

Assistant Basketball Shooting Instructor

Dave Love (NBA Shooting Coach – Phoenix Suns)
11.2012 - 12.2012

Sr. Marketing Consultant / Regional Manager

Direct Response Media Group
05.2011 - 05.2022

Head Coach

Markham Unionville Basketball Association
10.2010 - 10.2019

AAU Head Coach / Massachusetts Thunder Cats

Amateur Athletic Union
07.2007 - 09.2008

Head Coach (Freshman, JV, Varsity)

Lynn English High School
07.2006 - 06.2009

Insurance Producer (Licensed Broker)

Columbia Insurance Agency
10.2000 - 10.2009

Associate of Arts - Graphic Design

North Shore Community College

Associate of Science - Business Marketing

North Shore Community College

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Nathan Reynolds