Nathan Martin

• Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
• Developed customized campaigns for clients using Rogers suite of digital products incl. display, video, audio, DOOH
• Presented to clients as a digital subject matter expert our full capabilities in the digital space; responsible for all digital product knowledge
• Implemented pay-per-click campaigns to increase website traffic and conversions.
• Designed paid client ads for use on diverse social media platforms.
• Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.

• Developed tight professional relationships with media planners, which helped to identify right targeted audiences for campaigns.
• Determined costs for media campaigns and delivered this information in reports to clients.
• Collaborated with upper management, clients and other personnel regarding media plans and campaigns.
• Negotiated and purchased advertising space in trade magazines and journals on behalf of several large clients.

• Direct the planning and buying of broadcast media campaigns as well as assist in all pre/post buy client presentations including marketing data analytics. Supervise preparation of broadcast billing and all approved contracts for broadcast buys. Appointed Team Lead of Vector’s New Products team.

• Assisted in marketing campaigns for all broadcast elements at the planning, buying and reporting level for our biggest clients. Worked directly with the vendors to coordinate delivery of broadcast material. Negotiated with station reps to hit our internal CPM goals and ensure delivery of GRP targets.

• Shaped marketing campaigns for our internal brands i.e. The Bachelor Canada on W Network and Survivor on Global. Collaborated alongside our Marketing and Production teams to hit deadlines for promotion strategies/assets as well as analyzing our viewer data to maximize audience engagement. Integral role in launching DisneyXD across Canada.

Coordinated on-air sales strategy on daily program logs, including the conflicting and placing of commercials and program events (i.e. sales lower thirds and sponsored segments) for the company’s flagship networks.