Nathan Lee
Stirling
Summary
Experience in Consultative Selling, Achieving Record Sales Results within the Foodservice Industry, Sales Leadership, Coaching for Maximizing Performance. Passionate about The Sales Process and 100% customer retention, Outstanding Interpersonal, Motivational and Presentation Skills, Creative problem solver
Overview
32
32
years of professional experience
1
1
Certification
Work History
Senior Foodservice Manager
Conagra Brands Canada
01.2022 - Current
- As Senior Foodservice Manager my role is to execute direct Business Development Responsibilities in servicing Key Accounts, National Foodservice Distributors and GPO’s while managing the conversion of our 3rd Party Logistics Partner towards achieving organizational objectives encompassing Sales, Inventory Management and New Product Launches. Over the past year, I have generated an annual average incremental growth percentage of 24%, while analyzing and enacting efficiencies resulting in a saving of $1,900,000 to the Conagra Brands Canada P&L.
Director of Foodservice Sales Canada
Beyond Meat
01.2019 - 01.2022
- As Director of Sales, my role is to Manage 16 Reports while having direct Business Development Responsibilities in servicing Key Accounts, National Foodservice Distributors and GPO’s while managing 3rd Party Logistics Partners towards achieving organizational objectives encompassing Sales, Inventory Management and New Product Launches. Over the past 3 years I have generated an annual average incremental growth percentage of a minimum of 50% year over year.
National Sales Manager
Advantage Sales and Marketing
01.2015 - 01.2019
- As National Sales Manager, my role was to support a team of 12 Business Development Managers in supporting, developing, and achieving incremental growth targets for our manufacturer clients. I was also directly responsible for Tier 1 and 2 Distributor Management as well as Key National and Regional Multi Unit Accounts including GPO’s.
District Sales Manager
Sysco Food Services US
01.2014 - 01.2015
- As District Sales Manager my role was to support a team of 11 Marketing Associates which involved training and mentoring junior team members as well as collaborating with veteran MA’s on profitable prospecting and penetration activities to achieve organizational profit plans. While working as a DSM, I was also appointed as an SAP Super User (Houston) responsible for assembling and presenting training modules on the new SAP software launch. (Returned to Canada due to a family emergency)
District Sales Manager
Sysco Food Service
01.2009 - 01.2013
- Created Divisional Sales and Profit Plans while Coaching and Mentoring Marketing Associates in reaching personal and professional goals.
- Developed profit plans, forecasting and customer business reviews
- Coached Sales Team for Maximizing Performance in New Business Development while working independently in securing high-volume Key Accounts
- My sales team secured an additional 2.3 million dollars in sales growth in year one (an increase of 7.3%) and 2.9 million dollars in sales growth the second year (an increase of 11.1 % year over year)
Business Development Manager
Gordon Food Service
01.2007 - 01.2009
- Targeted and secured opportunities for sales growth within defined sales regions
- Developed strategic plan to increase sales team growth
- Focused on Category growth, developed custom solutions for customers, worked with sales team to develop Fresh Categories incorporating Intercity Packers for Protein and Fresh Start Foods for custom-blend produce
Senior Marketing Associate
Sysco Food Service
01.1994 - 01.2007
- My initial responsibility was to build and manage a sales territory in the Durham Region, after two years I was challenged with the opportunity of building a new sales territory within the District of Muskoka.
- During 12 years in Muskoka I grew the sales territory from $200,000 to $8,400,000 achieving record sales results and leading the organization in sales for ten consecutive years.
- Worked with and mentored various sales representatives helping them establish and grow successful territories of their own.
- Cold Calling, Prospecting, Sales Consultation Selling
- Awarded 5 Torch Bearer Awards by the Sysco Corporation, Sysco's highest Award for Sales.
Education
Business Administration - Marketing
Durham College
Oshawa, Ontario01.1990
Skills
- Project management
- Relationship building
- Strategic planning
- Verbal and written communication
- Decision-making
- People management
- Operations management
- Team management
- Creativity and innovation
- Strategies and goals
- Project coordination
- Employee development
- Staff management
- Organizational development
- Goal setting
- Budget control
- Budget management
- Change management
- Business planning
- Staff development
- Issues resolution
- Program management
- Negotiation
- Contract and vendor management
- Hiring and retention
- Business development
- Contract negotiation
- Partnerships and alliances
- Crisis management
- Corporate communications
- Business administration
- Talent acquisition
- Financial planning
- Contract management
- Content development
- Sales management
- Logistics management
- Resource allocation
Languages
English
Full Professional
Certification
Targeted Selection Certified
Timeline
Senior Foodservice Manager
Conagra Brands Canada
01.2022 - Current
Director of Foodservice Sales Canada
Beyond Meat
01.2019 - 01.2022
National Sales Manager
Advantage Sales and Marketing
01.2015 - 01.2019
District Sales Manager
Sysco Food Services US
01.2014 - 01.2015
District Sales Manager
Sysco Food Service
01.2009 - 01.2013
Business Development Manager
Gordon Food Service
01.2007 - 01.2009
Senior Marketing Associate
Sysco Food Service
01.1994 - 01.2007
Business Administration - Marketing
Durham College
Hobbies and Interests
Coaching/Playing Hockey and Baseball
5 Time Vested Torchbearer Award Winner
5 Time Vested Torchbearer Award Winner, Sysco Corporate's Highest Award for Sales and Profitability Achievements
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