Overview
Work History
Skills
Timeline
Generic

Nathalie Baida

Laval,Canada

Overview

16
16
years of professional experience

Work History

Account Development Manager, Gastroenterology

Amgen
01.2023 - Current
  • Played a key role in expanding Amgen's institutional footprint in Quebec, forging strategic partnerships with key decision-makers and aligning innovative GI solutions with healthcare priorities to position Amgen as a trusted partner in the GI space for our biosimilars portfolio (infliximab, adalimumab, Ustekinumab)
  • Drove 60% of provincial sales and contributed 30% to national sales for Ustekinumab – McGill territory
  • Mapped the Gastroenterology market to identify key opportunities for Wezlana (Ustekinumab)'s launch, leveraging insights and KOL partnerships
  • Developed QC account plans, led cross-functional collaboration, and successfully executed targeted engagement strategies
  • Successfully implemented alignment of Patient Support Programs (PSP) with customers and suppliers, enhancing collaboration and significantly improving operational efficiency

Regional LTC Account Manager, Osteoporosis

Amgen
01.2018 - 01.2023
  • Led the development and expansion of the Retirement Home and Long-Term Care (LTC) market by identifying business opportunities and co-creating value-based partnerships with C-suite executives and key customer groups
  • Led cross-functional collaboration with internal teams and external partners to execute targeted engagement strategies
  • Built and maintained a strong influence network across LTC and pharmacy accounts, driving advocacy, engagement, and sales growth
  • Leveraged deep market insights and KOL relationships to deliver tailored solutions aligned with customer needs and organizational priorities, elevating Amgen's impact in osteoporosis risk management
  • Drove impact across 140 LTC key accounts by optimizing patient care pathways to ensure the optimal and safe use of osteoporosis treatment options for seniors at high risk of fractures
  • 12 LTC central-fill pharmacies / driving year-over-year average growth 20-30%
  • 2019: Intercontinental Value-Based Partnership winning idea for Canada
  • 2020: Global Winner of the best-in-class Value Based Partnership
  • 2022: Team Collaboration Excellence Award

Patient Support Program Manager, Oncology

Pfizer
01.2017 - 01.2018
  • Led and developed a PSP vision and broad strategies for 6 innovative Oncology brands to drive strategic improvements of the operation plans, budget, SOWs, MSA and execution of new patient program offerings
  • Supported field teams with strong communication and timely customer service to address customer needs
  • Led the pharmacovigilance program to ensure process is in place for identifying and reporting safety information

Brand Manager, Hepatitis C

Pendopharm
01.2015 - 01.2016
  • Led and managed marketing strategy for IBAVYR (ribavirin) - add on treatment for hepatitis C virus to leading GILEAD product (Sovaldi)
  • Implemented the TREAT NOW marketing strategy to maximize revenue during the product's end lifecycle phase
  • Exceeded forecast and effectively managed A&P budget to deliver plan by achieving 140% of target sales at the end of fiscal year 2016

Solution Implementation Manager, Ophthalmology

Novartis
01.2013 - 01.2015
  • Led Patient Support Programs (PSP) in Ophthalmology, designing and customizing marketing and patient support programs
  • Managed internal & external PSP communications, contracts, and SOPs
  • Implemented innovative clinic solutions across ON & QC tailored to key account needs by leveraging customer insights, market research and cross-functional collaboration
  • Hired & coached (with McKesson) case managers and nurses to ensure successful execution
  • Ensured all program activities are compliant & aligned with brand strategies & account needs to maximize impact
  • 2013: Commercial Excellence Award (Customer & Patient Focus)
  • 2014: Brand Maximization award finalist
  • Achieved a 21% increase in patient enrollment through the First Dose Program within six months of launch, over $10M in additional sales

Key Account Manager - Novartis (Osteoporosis, Alzheimer’s, Cardiovascular)

Novartis
01.2009 - 01.2013
  • Led the development of new business opportunities and drove strategic market expansion by forging high-value partnerships with key Long-Term Care (LTC) ownership groups and Pharmacy Chains' C-suite executives, establishing mutual value propositions that delivered measurable business impact
  • Create an entire influence network across key long-term care, pharmacy accounts to drive advocacy and sales
  • 2010: ISE, International Sales Excellence Award (granted to 0.5% of the highest performers from around the globe)
  • 2012: Customer First Challenging Winning Idea
  • Innovative pharmacy-LTC customer solution program which drove $1.1M in sales and saved a $18M contract for Sandoz over 3 years
  • Secured partnerships covering over 14,000 long-term care beds in QC/ON; implemented over 300 activities in LTC homes
  • Developed & implemented Health & Wellness programs to reduce care gaps for patients suffering from Osteoporosis, Alzheimer and Hypertension which has set the standard for future partnerships in the long-term care market at Novartis

Skills

  • Business development
  • Key account management
  • Communication and negotiation skills
  • Teamwork and collaboration
  • Strategic and creative thinking
  • Leadership without authority
  • Strategic partner
  • Solution and result-driven
  • Value creation (B2B)
  • Strong relationship builder

Timeline

Account Development Manager, Gastroenterology

Amgen
01.2023 - Current

Regional LTC Account Manager, Osteoporosis

Amgen
01.2018 - 01.2023

Patient Support Program Manager, Oncology

Pfizer
01.2017 - 01.2018

Brand Manager, Hepatitis C

Pendopharm
01.2015 - 01.2016

Solution Implementation Manager, Ophthalmology

Novartis
01.2013 - 01.2015

Key Account Manager - Novartis (Osteoporosis, Alzheimer’s, Cardiovascular)

Novartis
01.2009 - 01.2013

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Nathalie Baida