Years of College Courses Completed
Natasha Botbijl
Calgary,AB
Summary
Dependable meetings and event coordinator bringing a ten-year background in planning corporate events, including trade shows, international meetings, corporate retreats, company outings and conferences. Recognized for completing assigned tasks within established deadlines and adapting quickly to changing priorities. Experienced in negotiating contracts, planning and working remotely, managing a team, scheduling volunteers and team members, and building sponsorship relationships.
Overview
5
5
11
11
years of professional experience
4
4
Certificates in Sponsorship, Event, Marketing
Education
Certificate - Tourism & Travel Certification
ICT
Online07.2022
Certificate - Corporate Event Management
QC EVENT SCHOOL
Calais, AB05.2020
Some College (No Degree) - Business Development & Social Psychology
OKANAGAN COLLEGE
Kelowna, BC2015
Timeline
Event & Meeting Manager
Experientialist
02.2023 - Current
MARKETING SPECIALIST
CDW Canada Corp
01.2021 - 01.2022
CLIENT SOLUTIONS SPECIALIST
Fresh Tracks Canada Inc
01.2018 - 01.2020
BUSINESS COACH
| Futurpreneur Canada
01.2014 - 01.2016
CORPORATE EVENT MANAGER
GET Event Management
01.2014 - 01.2018
Certificate - Tourism & Travel Certification
ICT
Certificate - Corporate Event Management
QC EVENT SCHOOL
Some College (No Degree) - Business Development & Social Psychology
OKANAGAN COLLEGE
Accomplishments
- Raised awareness for the Afro-Caribbean Community through planning and implementing multiple festivals with over 7,000 attendees, while working inside city guidelines and regulations.
- Managed a 1M portfolio in a field marketing position and communicated budget allotment between the east and west coast sales departments.
- Onboarded and trained team member on a new project management software, creating training videos.
- Managed a team of planners for multiple-corporate clients.
- Attended event and sponsorship conferences to educate and stay on-trend in the industry.
Skills
- Microsoft: Excel, Word, PowerPoint, and Sharepoint
- Event Planning: Expertise in planning, organizing, and executing events of various scales and formats
- Budget Management: Ability to create and manage event budgets, track expenses, and negotiate with vendors to optimize resources
- Logistics and Operations: Proficiency in managing event logistics, including venue selection, setup, audiovisual requirements, catering, transportation, and accommodation arrangements
- Relationship Building: Building and maintaining strong relationships with partners, clients, and stakeholders to drive collaboration and achieve marketing objectives
- Data Analysis: Analyzing marketing data and metrics to measure campaign effectiveness, identify trends, and make data-driven decisions
- Project Management: Managing marketing projects, timelines, and budgets to ensure successful implementation and delivery of marketing campaigns
- Stakeholder Relations: Excellent verbal and written communication skills to effectively convey marketing messages and engage with internal and external stakeholders
- Attention to Detail: Strong focus on detail-oriented event execution, ensuring that all aspects, from registration to attendee experience, are meticulously managed
- Supplier Management: Experience in negotiating contracts and managing relationships with airlines, hotels, travel agencies, and other service providers
- Time Management: Ability to prioritize and manage multiple travel requests simultaneously, ensuring timely and efficient travel arrangements
- Sales and Negotiation: Proficiency in sales techniques and negotiating mutually beneficial sponsorship agreements
Work History
Event & Meeting Manager
Experientialist
02.2023 - Current
- Coordinated schedules and timelines for events with over 100 team members.
- Managed event logistics and operations.
- Brainstormed and implemented creative event concepts and themes.
- Managed administrative logistics of events planning, event booking, and event promotions.
- Hired, trained and supervised volunteers and support staff required for events.
- Developed post-event reports to determine effectiveness of each event while monitoring over 10 KPIs per event.
- Acquired contracts and agreements to finalize negotiations and obtain approval signatures. Saving clients an average of over $60,000 in negotiated contracts.
- Designed and implemented efforts to publicize events and promote sponsorships. Closing more than $100,000 in sponsorship.
- Planned destination-style corporate events and retreats.
MARKETING SPECIALIST
CDW Canada Corp
01.2021 - 01.2022
- Collaborate with CDW Sales, Marketing, and Solutions & Services teams to identify customer and segment needs for regional markets and other strategic verticals such as media & entertainment, finance, and public sector
- Plan and execute creative and innovative regional and vertical-specific integrated marketing plans that include direct (which includes writing promotional and brand content), digital, trade shows, conferences, seminars, and other activities to increase CDW Canada brand awareness and market share in key verticals and regions across Canada
- Define marketing opportunities and market penetration strategies in regional and other strategic market segments, as well as the competitive landscape in these targeted verticals
- As needed, assist sales teams by providing segment-specific collateral and presentations
- As needed, provide assistance to the marketing team, which may necessitate working evenings or weekends, as well as other duties as assigned
- Interact extensively with the CDW Canada Marketing, Product and Partner Management, and Sales teams, as well as any external agencies or suppliers as needed.
CLIENT SOLUTIONS SPECIALIST
Fresh Tracks Canada Inc
01.2018 - 01.2020
- Investigate various travel destinations and modes of transportation in terms of prices, customs, weather conditions, and reviews, among other things
- Analyze client's needs and desires and recommend appropriate travel packages or services
- Organize trips from start to finish, including booking tickets and lodging, and securing rental transportation, with average trip expenses of over $10,000 per double occupance booking
- Provide travellers with relevant information as well as useful travel/holiday materials (guides, maps, event programs etc.) Receipt of deposits and balances Sell itinerary tour packages, use promotional techniques and promotional materials
- Handle unforeseen issues and complaints, as well as determine eligibility for monetary refunds.
CORPORATE EVENT MANAGER
GET Event Management
01.2014 - 01.2018
- Prepare budgets for each event project and provide staff directors with periodic progress reports
- Manage cross-country tours for clients, focusing on tours with 4 or more cities
- Coordination of event schedules and appointments for executive clients and event staff
- Ensure that event activities (both before and after the event) are properly documented in order to drive effective internal and external communication
- Conduct post-event assessments to determine how future events can be improved
- Follow event activities to ensure that established laws and regulations are strictly followed and that participants are satisfied; also, ensure that any problems that may arise are resolved as soon as possible
- To stay up to date on industry standards and trends, read trade publications, consult with other professionals, and attend seminars.
BUSINESS COACH
| Futurpreneur Canada
01.2014 - 01.2016
- Monitored and analyzed clients' progress, results and overall satisfaction to implement process improvement initiatives.
- Assisted clients with developing and maintaining capital plan to sufficiently meet development and remodel obligations.
- Identified workflow inefficiencies to formulate and implement operational improvements at network level.
Affiliations
Erickson Coaching International (2013)
Awarded Gold Standard of Coaching
CONVERSATIONAL INTELLIGENCE PRACTITIONER (C-IQ) | coaching.com
LINKEDIN CERTIFICATES | 2021
Leading at a Distance
Thriving @ Work: Leveraging the Connection between Well-being and Productivity
Being an Effective Team Member
Certification
- Certified Corporate Event Planner
- Certified Destination Event Planner
- Licensed Corporate Travel Planner
- Certified Executive Coach
- Project Management Professional
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