Natasha Samson

• Accountable for leading, developing and delivering an efficient and effective trade-focused bonus program , while capitalizing on the opportunities created through market disruptions.

Strategic Planning

• Support Strategic Insights Team in improving the corporate performance by identifying opportunities, ensuring insights are properly communicated and built into the strategies and metrics.
• Customize trade programs for channel’s specific reality to ensure competitive advantage in each channel.

Targeting

• Create, optimize, and implement targeting strategies along with key stakeholders of identified channel strategies in line with the TM&D Strategy.

Leadership

• Established as the central lead for the Trade Performance bonus whilst fostering a collaborative team environment.

• Worked within the Trade Performance to develop the digital platform, support in KPI analysis as well as maintaining daily operations. E
• Ensure our field force of 232 employees possess the necessary and automated tools/platform to drive performance within Trade Marketing.
• Manage end-to-end execution of the backend of the pay for performance program; Leverage automation across FF platform, Extraordinary, to drive results and influence performance principle.
• Oversee tracking, finalization, and recording of all results at the end of each pay period.
• Perform and leverage analysis to ensure forecasted targets are reasonable; Develop and deploy long term/short term objectives while making recommendations for improvements.

• Aid in management of rewards process for Go Further
• Working with third party to enable prize distribution
• Deployment support of Engagement strategy
• Developing and deploying multi-faceted communication plan with the Trade Optimization Executive & Coordinator
• Supporting trade adoption and use of the DTCP tool through the answering of process questions, presenting of key features and functionalities and maintenance of quality assurance protocols.

• Supported the development and implementation of the new virtual engagement ordering (VEO) solution that delivered growth and productivity
• Participated actively in the testing of new marketing strategy
• Executed and developed new scripts to validate functionalities
• Participated in the transformation of existing business processes that are impacted by the VEO projects to improve efficiency and effectiveness
• Participated in different project streams such as Change manage process and Loyalty Price Capture
• Worked as a team with the Global BAT resources to ensure the solution design is aligned with the business requirements.

• Was one of the first point of contacts for any V3 or GoSmart related issues experienced by users
• Handled requests independently from representatives and DMs
• Assigned V3 positions and responsibilities for each user
• Managed visit creations and transfers when required as well as route changes
• Managed changes of ownership to ensure accuracy of Siebel information
• Completed new order sheets for wholesale 2018

• Dealt with clients directly
• Delivered client a welcoming client experience by providing personal and business clients with professional advice for all the banking needs
• Helping clients not only with immediate needs but also uncover and reach possible future needs
• Contacted clients proactively and demonstrated 'retail' behavior in all times
• Worked autonomously but also as a team
• Resolved complaints and complications at first point of contact
• Achieved my sales objectives and well and branch objectives as a whole as well
• Participated in fund raising activities