Natalie Umbert
Rancho Mission Viejo
Summary
Creative marketing leader with 13+ years of experience delivering exceptional marketing research, campaigns, content, and collateral based on established and innovative approaches to enhance brand visibility and drive sales. Fluent in Spanish and French, and adept at both domestic and international strategy, I've led teams to exceed targets and foster continuous learning, achieving significant market expansion and engagement.
Overview
14
14
years of professional experience
Work History
Director of Marketing and Social Media
Total Lipedema Care/Dr. Jaime Schwartz
12.2022 - Current
- Created brand-new marketing unit for a world-leading medical practice.
- Conducted market research to inform decision-making and ensure alignment with target audience needs and preferences.
- Ideated comprehensive marketing initiatives to confirm and enhance company reputation as experts in research, diagnosis, and treatment of complicated diseases.
- Strengthened internal controls by reviewing existing policies and procedures, ensuring compliance with regulatory requirements.
- Regularly presented marketing insights and recommendations to executive leadership, ensuring alignment with overall business objectives, resulting in increased sales and patient engagement.
- Spearheaded creative digital marketing efforts, including website redesign and social media presence/strategy, driving significant growth MoM in online traffic and lead conversions.
- Improved website visibility through development and implementation of SEO best-practice strategies.
- Implemented data-driven strategies to optimize advertising spend, maximizing ROI across all channels.
- Utilized advanced analytics tools to monitor campaign performance, making data-informed adjustments as needed to improve results continuously.
- Mentored junior staff members in best practices for modern marketing techniques, fostering a culture of continuous learning within the organization.
- Organized and executed robust, creative experiential conference and marketing events.
- Cultivated strong relationships with industry influencers, securing positive coverage and maximizing brand exposure.
- Created content and promotional collateral to drive engagement and conversions.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Director Marketing/Media
Mountain Lodges Of Peru
02.2011 - 10.2022
- Developed and implemented successful marketing initiatives for best-in-class adventure travel and hospitality entity, targeted at both direct-sales clients and global B2B operators.
- Collaborated with C-Level Executives to establish international marketing goals, develop short and long-term budget programming, and conceive new programs/products to complement and grow existing verticals.
- Managed budgets effectively to ensure optimal project efficiency with strategic planning, resource allocation, and time management practices.
- Spearheaded successful product launches that resulted in increased brand visibility and customer acquisition.
- Guided a high-performing marketing team dedicated to market research, KPI/ROI analysis, media production, and public relations.
- Enhanced team performance through regular communication, goal setting, and performance evaluations.
- Facilitated cross-functional goal-setting with sales team and other stakeholders for improved decision-making processes within the organization.
- Shaped re-design of bilingual company websites, based on rigorous analysis of market data and SEO best practices to expand client demographics and services while maintaining company voice and brand.
- Created and managed dynamic social media messaging, as well as newsletter and blog communications.
- Identified, engaged, and worked closely with industry influencers and partners to complement 360 marketing strategy.
- Traveled regularly to participate in international B2B conferences to promote MLP programs and accommodations properties.
Education
MBA - Marketing And Management
UC Irvine
Irvine, CABachelor of Arts - English And French Literature
Tufts University
Medford, MAAssociate of Arts - Interior Design
Parsons School of Design
New York, NYFrench Language And Literature - Undergraduate
Sorbonne Université
Paris, FranceSkills
- Highly-skilled content writer, editor, and presenter
- Thorough knowledge of business management platforms
- Extensive knowledge of social media platforms, MS Suite, Outlook, and Peek
- Conversational ability in Italian and Portuguese, in addition to fluent Spanish and French
Timeline
Director of Marketing and Social Media
Total Lipedema Care/Dr. Jaime Schwartz
12.2022 - Current
Director Marketing/Media
Mountain Lodges Of Peru
02.2011 - 10.2022
MBA - Marketing And Management
UC Irvine
Bachelor of Arts - English And French Literature
Tufts University
Associate of Arts - Interior Design
Parsons School of Design
French Language And Literature - Undergraduate
Sorbonne Université
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