Natalie Sicilia
Oro-Medonte,Canada
Summary
Dynamic sales and business development professional with nearly a decade of experience driving revenue growth, building client relationships, and delivering innovative solutions. Skilled at prospecting, lead generation, and supporting digital transformation in SaaS and publishing industries. Proven ability to launch and scale programs, optimize sales pipelines, and strengthen communication between stakeholders. Adept at turning opportunities into long-term partnerships and contributing directly to business growth.
Overview
13
13
years of professional experience
Work History
Sales Business Development
Aimsio – Field Service Management Software
10.2022 - 08.2025
- Added 1,500+ ICP-aligned prospects into the company’s CRM, strengthening the foundation for sales outreach.
- Prospected and engaged construction, energy, and industrial services companies across North America.
- Booked product demos and introduced prospects to Aimsio’s field service management solutions.
- Built initial client relationships, supporting the sales team in preparing opportunities for the next stage.
- Contributed to positioning Aimsio as a trusted partner in digital transformation for field operations.
Business Development Representative
Cascade
03.2022 - 08.2022
- Generated qualified leads through outbound prospecting, LinkedIn engagement, and client research.
- Collaborated with sales leadership to identify new opportunities and strengthen client acquisition.
- Supported pipeline management and contributed to short-term revenue growth.
Director, New Home Hotline Program
Homes Publishing Group
01.2015 - 01.2020
- Developed and launched Ontario’s only free New Home Hotline Program, connecting homebuyers with builders and developers.
- Expanded program adoption across the province, building a unique industry resource that remains in place today.
- Managed partner relationships to drive brand visibility and market differentiation.
Map Editor
Homes Publishing Group
01.2013 - 01.2020
- Researched, processed, and maintained a database of 2,500+ clients and prospects for lead generation.
- Produced 40+ pages across three publications, collectively printed 25+ times annually.
- Oversaw WordPress database management, ensuring timely and accurate publication delivery.
Education
Master of Arts -
University of Toronto
Toronto, ON01.2000
Honours Bachelor of Arts - undefined
University of Toronto
Toronto, ON01.1998
Skills
- Business Development & Lead Generation
- SaaS Sales & Digital Transformation Solutions
- Client Relationship Management
- Sales Pipeline Support
- Program Creation & Launch
- Market Research & Prospecting
- Publishing & Content Management
Languages
English
Native or Bilingual
Timeline
Sales Business Development
Aimsio – Field Service Management Software
10.2022 - 08.2025
Business Development Representative
Cascade
03.2022 - 08.2022
Director, New Home Hotline Program
Homes Publishing Group
01.2015 - 01.2020
Map Editor
Homes Publishing Group
01.2013 - 01.2020
Honours Bachelor of Arts - undefined
University of Toronto
Master of Arts -
University of Toronto