Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Natalie Reeves

North Vancouver ,BC

Summary

Driven marketing professional with a passion for purpose-led brand storytelling, and building meaningful consumer connections. Experienced in brand strategy, experiential marketing, and customer journey optimization. Known for cross-functional collaboration, clear communication, and delivering innovative, authentic marketing solutions that drive impact and loyalty.

Overview

5
5
years of professional experience

Work History

Freelancer

Self Employed
02.2023 - Current
  • Managed and grew social media accounts for local businesses, including Hair Republic and MapleCare Physiotherapy Clinic, tailoring content strategies to each brand’s voice and target audience.
  • Created visual content, including website layouts and digital graphics, tailored to client goals and audience behavior.
  • Managed multiple projects simultaneously while maintaining a high level of attention to detail and organization.
  • Designed and updated company's websites to enhance user experience and brand consistency.
  • Developed digital marketing strategies to improve online presence and engagement.
  • Demonstrated adaptability in fast-paced environments, responding quickly to feedback, and shifting requirements.
  • Strengthened client relationships with consistent communication and timely project updates.
  • Created and managed custom service packages, costs and invoices for freelance clients to ensure clear expectations, and professional project delivery.

Sales Associate

Lululemon
West Vancouver, BC
11.2024 - 03.2025
  • Built authentic relationships with guests to foster loyalty and create memorable in-store experiences.
  • Supported the guest experience by handling returns, exchanges and refunds with efficiency and empathy, aligned with store policies.
  • Assisted guests in locating products and checked inventory across store locations to meet their needs.
  • Advised guests on sizing, product features, and care instructions to ensure satisfaction and drive sales.
  • Collaborated with team members to improve overall store performance, sharing best practices and offering support as needed.
  • Aligned with Lululemon's culture through engaging in community events.

Marketing Coordinator | Marketing Intern

Paper Sword B2B Marketing
Vancouver, BC
09.2020 - 08.2021
  • Started as a marketing intern and was promoted in January 2021, gaining hands-on experience with copywriting, SEO tools and marketing initiatives while being immersed in the brand’s voice and creative process.
  • Supported the marketing department by responding to inquiries via email, phone and social platforms, ensuring timely and professional communication.
  • Boosted brand awareness with target customer demographics through social, print, and email campaigns.
  • Designed visually compelling marketing collateral to support product launches and promotions.
  • Collaborated with external agencies on advertising initiatives, ensuring consistency with brand voice and marketing objectives.
  • Composed daily posts for social media, helped build corporate presence on Twitter, Facebook, and Instagram.

Education

Bachelor of Arts - Communication And Media Studies With Honours

Carleton University
Ottawa, ON
12-2022

Skills

  • SEO Strategy and Execution
  • Brand Management
  • Market Research
  • SEO Strategy
  • Social Media Marketing
  • Content Creation
  • Business Development
  • Media Negotiations
  • Team Collaboration
  • Client Communication
  • Data Analysis & Campaign Optimization

Accomplishments

  • Participated in planning and execution of Relay For Life, helping raise awareness and funds for Cancer research at Carleton University.
  • Promoted student election participation through on-campus outreach and social media, contributing to increased student engagement.

Timeline

Sales Associate

Lululemon
11.2024 - 03.2025

Freelancer

Self Employed
02.2023 - Current

Marketing Coordinator | Marketing Intern

Paper Sword B2B Marketing
09.2020 - 08.2021

Bachelor of Arts - Communication And Media Studies With Honours

Carleton University

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