Natalie Patterson

Hired to strategically build revenue and increase brand attraction through targeted marketing efforts and initiatives through multi-media channels. Currently working with owners to develop marketing and branding needs.

• Increased social media following by 26% within the first 6 months
• Assumed responsibility of new website project and successfully launched it
• Assumed responsibility of stalled app development; restarted project and implementing launch next month

Joined Connect to provide strategic communications through developing creative content for multi-channel applications. Quickly managed and oversaw top 3 clients, consisting of Tourism Chilliwack, The Fraser Valley Group & The Harrison Tulip & Sunflower Festival. Promoted to Content Marketing Director in March of 2023.

• Re-established key client contract deliverables to level of contract stipulation
• Increased large key client total followers by 35% on all social platforms within 1 year
• Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
• Worked closely with organizational leadership and board of directors to guide operational strategy.

Seasonal summer student for three years as guest services representative offering full range of guest experiences, including DMO marketing and media content development, community engagement and photography.

• Provided training and guidance to new staff members on daily operations and customer service best practices
• Prepared detailed reports showcasing departmental performance metrics and trends over time.
• Streamlined office procedures for improved workflow and increased productivity.