Natalie Mistry

• Developed compelling UX copy that significantly enhanced website redesigns, resulting in 56 % increase in conversion rates through optimized landing pages and clear calls to action.
• Conducted comprehensive UX audits for B2C clients, utilizing tools such as Hotjar, Google Analytics, and User Brain to perform detailed user research and testing.
• Facilitated client meetings, managed testing phases, and oversaw revisions to ensure project milestones were met and exceeded expectations.
• Gained valuable insights into business communication and design management by shadowing senior leadership, contributing to professional development and refined project approaches.

• Supported principal investigators with user research, information architecture design, and market competition analysis. This ensured focused research initiatives and a data-driven approach, leading to research timeframes shrinking by 25%.
• Skilled at analyzing dashboards with a keen eye. Identified pain points and prioritized features that improved user experiences with streamlined workflows.
• Collaborate closely with web developers to ensure designs are accessible to all.

Worn Multiple Hats, Delivered Impactful Results

A diverse project experience fosters seamless transitions between UX, UI, and project management roles. This multifaceted approach contributes at every stage, ensuring comprehensive project plans that lead to enhanced user experiences and refined outcomes.

Key Achievements:

• Retail Pharmacy App: Designed a retail app with a focus on pharmacy user experience and differentiated shopping experiences. Collaborated with Design lead to ensure a seamless user journey.
• Mental Health App (Non-Profit): Championed social impact by designing a mental health app that aligns with non-profit's goals and empowers users. Worked with
• Therapist-Patient Communication Band-App: Innovative healthcare technology design in a therapist-patient communication app, fostering stronger connections and improved outcomes.

Enhanced Social Strategy: Conducted 20 market research projects, leading to data-driven solutions that boosted engagement of new social media followers. This resulted in double click-through rates, signifying a significant impact on campaign performance.

• Empowering Future Leaders: Led a social media storytelling workshop for interns, sparking their passion and inspiring them to become social media influencers.
• Championing Continuous Improvement: Spearheaded continuous improvement and problem-solving initiatives within the communications team, fostering a growth mindset and optimized workflow.
• Brand Consistency Across Platforms: Executed marketing campaigns across various media channels (direct mail, brochures, online ads) while ensuring strict brand consistency, strengthening brand recognition and customer experience.

• Led team of 12 members by managing and creating project plans, and oversaw design from start to finish.
• Utilized market research to enhance design and ensure budget and timeline adherence.

Award : Best Major Design Project : Atlas by STREE, a solution aiming for inclusive entrepreneurial ecosystem.
Award : 2024 Dean's Medal

Learning to design for people with a technically strong skill set in a collaborative setting.

• GPA - 3.91 / 4.00 I Dean’s List Fall & Winter Term
• Award: Best UX/UI Design - E.Un : Emotion Detecting Wristband-App

• Awarded Academic Excellence, 2015-2019
• Led the Graduation Fashion Team - bagged Most Original Concept Award 2019