NATALIE LEHR-SPLAWINSKI

Marketing Coordinator & Community Relations Manager - Seniors Choice For Care Inc.; Greater Vancouver, BC. Nov 2021- current, part-time.

Key-Responsibilities: Marketing communications & new business development.

• Developing, implementing & optimizing a targeted multimedia marketing campaign to grow the brand's reach & promote services.
• Building, optimizing & managing a Wix template website & landing page.
• Writing & optimizing digital content for website, landing page, blog & Social Media channels.
• Building, cultivating & growing valuable community referral relationships with Healthcare professionals (Family Physicians & Geriatricians, hospital Social workers, Geriatric & discharge nurses, Pharmacists), Senior centers & Retirement Living residences in the Greater Vancouver area.

Key Responsibilities: new business development & marketing communications. Building, optimizing & managing a strategic multi-media marketing campaign to grow the client base in one franchise & establish brand in the second one.

Accomplishments:

• Developed, executed & managed an effective multi-media marketing strategy to grow brand awareness & clients.
• Built, optimized & managed Google Ads campaigns.
• Created & optimized digital content for blog & Social Media.
• Researched & analyzed markets and competitors' data.
• Conducted in-person care assessments with clients & families to evaluate care needs & consult on the most suited home care solution options.
• Significantly increased client base.
• Conducted strategized community outreach & in-person & virtual networking activities.

Retirement Living Sales Manager December 2018 – July 2019

Key responsibilities: sales management & lead generation to reach & maintain a 100% occupancy level; touring & CRM sales & marketing tracking.

Accomplishments:

• Maintained 100% occupancy by converting inquiries to on-site tours.
• Recognized three times under the top three sales performers in Western Canada.
• Consulted seniors & families on the most suitable Retirement Living option.
• Generated new qualified leads database while maintaining an existing one.
• Drove referrals and additional visits through sales calls, community outreach & networking.
• Created, expanded, and cultivated a large portfolio of beneficial networking partnerships with the business community at large.

Key Responsibilities:

• New multimedia business development, sales, client care, account & territory management. Consulting clients on suitable multimedia marketing solutions; community outreach & networking

Accomplishments:

• Significantly increased new business sales: by 75% in the first year, 166% in the second, and 110 % in the third year while managing tight press deadlines.
• Developed & presented suitable multimedia advertising solutions to small to medium businesses & large corporations.
• Maintained high energy & enthusiasm in a very fast-paced environment.
• Conducted in-person community outreach to generate referrals.
• Attended in-person & virtual networking events with Burnaby Board of Trade.

Responsible for establishing & growing a Shop Local Movement in North Vancouver community. Developing & implementing local marketing strategies, generating digital sales, client care, and account & territory management.

Accomplishments:

• Built, expanded, and cultivated a ‘Shop Local Movement' to help independent business owners increase their brand awareness and compete online with big chain stores through digital marketing solutions.
• Increased digital sales revenue on Shopnorthvancouver.com by 70% in the first and by 98% in the second year.