Years of marketing, new business development & sales expertise
Natalie Lehr-Splawinski
New Westminster,BC
Summary
Accomplished Marketing & Communications Specialist with expertise in strategic campaign development, digital communications strategy and optimization, and community-focused initiatives within the home healthcare sector, complemented by 5+ years in community media and integrated marketing solutions, including consultative sales and new business development.
Skilled in stakeholder relationships, partnership development, event coordination, and creating audience-focused content across website, social media, email, print, and digital platforms. Adept at managing digital channels, delivering multi-channel campaigns, and collaborating with teams, vendors, and stakeholders to execute effective marketing initiatives. A lifelong learner who embraces emerging digital trends, evolving communication tools, and opportunities to strengthen engagement and support meaningful community connections.
Overview
10
10
3
3
Digital marketing & content marketing competence
13
13
years of professional experience
1
1
Certificate
Work History
Marketing & Communications Manager
Seniors Choice for Care Inc.
Metro Vancouver, BC
08.2021 - 08.2026
- Developed integrated digital marketing strategies across social media, email, website, and community channels to increase awareness and service visibility.
- Created audience-focused content including website copy, articles, blogs, newsletters, social media, and promotional materials.
- Managed SEO, local search, and content optimization to improve online reach and lead generation.
- Designed marketing collateral, branding assets, and promotional materials to support communications.
- Built strategic relationships with healthcare professionals, senior organizations, referral partners, and community groups.
- Managed digital tools and CRM systems to track performance and enhance stakeholder communications.
Marketing Communications Manager
Just Like Family Home Care
Burnaby, New West, Tri-Cities & Ridge Meadows, BC
01.2019 - 07.2021
- Developed localized digital and community marketing strategies across home healthcare locations to increase brand awareness and service visibility.
- Managed social media content, promotional campaigns, and marketing materials to support audience engagement.
- Built healthcare network relationships and referral partnerships through stakeholder engagement and community outreach.
Integrated Media Account Manager - New Business
Glacier Media Group - Burnaby NOW
Burnaby, BC
01.2014 - 08.2019
- Delivered integrated digital and print marketing solutions through consultative client engagement to support brand visibility and growth.
- Managed client accounts, campaign planning, and multi-channel marketing initiatives while building business and community relationships.
- Designed creative digital and print advertisements, marketing assets, and promotional materials to support integrated campaigns and audience engagement.
- Built community connections through networking, outreach, and participation in local business organizations, including the Burnaby Board of Trade.
Timeline
Marketing & Communications Manager
Seniors Choice for Care Inc.
08.2021 - 08.2026
Marketing Communications Manager
Just Like Family Home Care
01.2019 - 07.2021
Integrated Media Account Manager - New Business
Glacier Media Group - Burnaby NOW
01.2014 - 08.2019
Bachelor's Degree -
Medical - Technical College
Certification
Google Skillshop Certifications — In Progress (August 2026)
Google Analytics • Google Ads (Search, Display & Video)
Core Skills
Marketing Communications & Strategy
Marketing Communications Strategy • Integrated Campaigns • Campaign Execution • Brand Management • Content Strategy & Storytelling • Community Communications • Healthcare Marketing
Community Engagement & Events
Stakeholder Relationships • Community Engagement & Outreach • Strategic Partnerships • Event Planning & Activation • Vendor & Partner Coordination • Program Coordination
Digital & Content Marketing
Digital Communications • Website & CMS Management • Social Media Management • Email Marketing • Content Creation & Copywriting • Editorial Content • SEO Content Development • Print & Digital Marketing Materials • Photography & Video Coordination
Campaign Performance & Analytics
Campaign Optimization • Marketing Analytics & Reporting (GA4) • Audience Insights • Performance Measurement • Marketing Automation • AI-Assisted Marketing
Platforms & Tools
Wix Website Builder • WordPress / CMS • HubSpot • CareSmartz360 • Google • Google Search Console • GA4 • SEMrush • Moz • Similarweb • Meta Ads Manager • LinkedIn Campaign Manager
Accomplishments
Healthcare Marketing & Community Engagement
Built and strengthened brand awareness and digital presence for an independent home care agency and two home healthcare franchises across Metro Vancouver, BC, through integrated marketing communications, digital content, promotional materials, community outreach, strategic partnerships with senior organizations, healthcare professionals, and hospitals, and community event coordination.
Community Media & Integrated Marketing Solutions
Achieved 80% growth in new business development through consultative integrated marketing solutions, in-person networking with the Burnaby Board of Trade, and community outreach initiatives that strengthened client relationships and business partnerships.
Professional Attributes
• Interpersonal & Relationship Building • Creative Writing & Storytelling
• Active Listening & Consultation • Collaboration & Teamwork
Education
- Advanced Travel & Tourism Diploma –Vancouver, BC, Canada
- Linguistic Studies - University of Vienna, Austria (2 years completed)
- Medical Technical Professional Diploma –Vienna, Austria