Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Natalie Dzepina

Sainte-Agathe-des-Monts

Summary

Bilingual marketing executive with 25+ years of experience in strategic marketing, high-performing team leadership, and execution of scalable growth plans. I help ambitious companies structure their marketing function to build a clear, measurable, and scalable vision—connecting branding, revenue generation, and digital transformation.

Overview

20
20
years of professional experience

Work History

Director, Client Experience and relations

SÉNIK, The Event Agency
01.2024 - Current
  • Designed and executed full-scale marketing plans to support agency expansion (pipeline $3.9M)
  • Implemented quarterly marketing governance and KPI tracking system
  • Led website overhaul and content strategy

Co-Founder, Content & Media Strategy Specialist

VIBE MÉDIAS
01.2019 - 01.2024
  • Management of a digital agency specializing in marketing strategy, content and web development
  • Launched 8 local digital media brands (20,000+ subscribers and recurring revenue)
  • Creation of inbound campaigns & CRM automation for SMEs
  • Guided multiple businesses through their COVID-era digital pivot (web revamps, CRM, automation)

Marketing Manager, Product Launch & Sustainability Initiatives

KEURIG DR PEPPER CANADA
01.2019 - 01.2019
  • Rolled out the K-Cycle recycling initiative across 52 locations nationwide
  • Launched new product lines (Blender Boyz K-Cycle)
  • Established cross-divisional pricing committee to align cost management and profitability

Directo, Commercial Strategy, away from home
01.2017 - 01.2019
  • Developed and executed growth strategies for B2B, foodservice and channel diversification
  • Spearheaded pricing strategy, market analysis, and product portfolio optimization
  • Coached marketing team and aligned with sales leaders on performance metrics

Marketing Manager, away from home
01.2012 - 01.2017
  • Led the annual marketing strategy for the Away-from-Home channel (25% of national revenue)
  • Orchestrated multi-channel campaigns, new product launches, and field activation
  • Collaborated on company-wide strategic planning and KPI alignment
  • Results: 135% of sales objectives met in 2016

Strategic Optimization Consultant

OPTIMIZ SOLUTIONS
01.2010 - 01.2011
  • Restructured sales management processes for a 60-branch U.S. distributor, accelerating project delivery by 3 months.
  • Authored internal sales manual and trained managers on measurable performance systems.
  • Founded and facilitated growth management committee to align regional and national sales objectives.

Marketing Project Manager

TRANSCONTINENTAL
01.2006 - 01.2010
  • Led marketing strategy for print and publishing division (budget $5M)
  • Aligned marketing and sales departments on objectives and deliverables
  • Planned and executed national events and internal campaigns

Education

Bachelor of Business Administration -

École des Sciences de la Gestion (UQÀM)
01.2012

Skills

  • Marketing structure & strategic governance
  • Branding positioning & content strategy
  • CRM, marketing automation, inbound funnels
  • Leadership, team transformation, crisis management

Languages

English
Native or Bilingual
French
Native or Bilingual

Timeline

Director, Client Experience and relations

SÉNIK, The Event Agency
01.2024 - Current

Co-Founder, Content & Media Strategy Specialist

VIBE MÉDIAS
01.2019 - 01.2024

Marketing Manager, Product Launch & Sustainability Initiatives

KEURIG DR PEPPER CANADA
01.2019 - 01.2019

Directo, Commercial Strategy, away from home
01.2017 - 01.2019

Marketing Manager, away from home
01.2012 - 01.2017

Strategic Optimization Consultant

OPTIMIZ SOLUTIONS
01.2010 - 01.2011

Marketing Project Manager

TRANSCONTINENTAL
01.2006 - 01.2010

Bachelor of Business Administration -

École des Sciences de la Gestion (UQÀM)

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Natalie Dzepina