Natalie Clark
Burlington,ON
Summary
I am a experienced brand marketing professional with skills that include team leadership, operational management, and brand continuity experience. I excel in communication, problem-solving, and time management, ensuring smooth operations and positive team dynamics. With previous experience in both the hospitality business & the world of publishing, I bring a diverse background to business brand marketing initiatives.
Overview
3
3
years of professional experience
Work History
Assistant Manager, Harlequin Brand Marketing
HarperCollins Canada
Toronto, ON
04.2024 - Current
- Acting as the team lead on brand campaigns, as well as title-specific book marketing campaigns.
- Managing creative ideation for campaigns, including developing creative briefs, providing feedback, and approving marketing assets.
- Managing operational aspects of campaigns, such as workback schedules, informing stakeholders, developing assets, and tracking processes.
- Tracking campaign budget spend, as well as campaign goals, and KPIs.
- Leading the campaign post-mortem summary and development for each campaign.
Brand Marketing Coordinator
Carmens Group
Hamilton, ON
09.2023 - 04.2024
- Oversaw the development of digital content and social media posts for brand promotion.
- Supervised creation of marketing materials and collateral to ensure they follow brand guidelines.
- Developed brand marketing plan strategies to increase brand awareness.
Social Media Specialist
Carmens Group
Hamilton, Ontario
04.2022 - 09.2023
- Managed the creation and execution of social media content for 10 different accounts and brands.
- Worked with photographers to develop brand-specific photography.
- Scheduled and managed a social media content calendar.
Education
Graduate Certificate - Public Relations & Corporate Communications
Seneca College of Applied Arts And Technology
Toronto, ON08-2022
Bachelor of Arts - Honours Political Science
McMaster University
Hamilton, ON12-2021
Skills
- Developing marketing campaigns
- Strategic branding and campaign development
- Brand identity and consistency
- Publishing knowledge
- Project management
- Content creation
Affiliations
Chapter One Learning Centre Volunteer
- Teaching children how to read on Chapter One's virtual platform on a weekly basis
Timeline
Assistant Manager, Harlequin Brand Marketing
HarperCollins Canada
04.2024 - Current
Brand Marketing Coordinator
Carmens Group
09.2023 - 04.2024
Social Media Specialist
Carmens Group
04.2022 - 09.2023
Graduate Certificate - Public Relations & Corporate Communications
Seneca College of Applied Arts And Technology
Bachelor of Arts - Honours Political Science
McMaster University
Similar Profiles
Rishu SindhwaniRishu Sindhwani
Assistant Manager at HarperCollins Publishers,Assistant Manager at HarperCollins Publishers,
Tiffany CapwellTiffany Capwell
Customer Service Representative at HarperCollins PublishingCustomer Service Representative at HarperCollins Publishing
Kerri SikorskiKerri Sikorski
Sales Representative at HarperCollins PublishingSales Representative at HarperCollins Publishing