Summary
Overview
Work History
Education
Skills
Affiliations
Awards
Timeline
Generic

NATALIE TAYLOR

San Ramon

Summary

Results-driven executive with extensive experience in strategic leadership and operational excellence. Proven track record in driving growth, optimizing processes, and fostering team collaboration. Exceptional skills in strategic planning, financial management, and stakeholder engagement. Adaptable and reliable, consistently achieving high-impact results in dynamic environments.

Overview

14
14
years of professional experience

Work History

VP, Engagement & Experiences

The Tech Interactive
01.2025 - Current
  • Served as a member of the executive team to develop and execute strategic initiatives and long-term goals, ensuring alignment with the organization's mission.
  • Spearheaded cross-functional initiatives across departments to achieve business objectives, resulting in improved bottom-line profits. Implemented organizational restructuring initiatives, streamlining operations and reducing overhead costs.
  • Cultivated strong relationships with key stakeholders, including customers, vendors and community leaders to promote collaboration and long-term success.
  • Represented organization at industry conferences and events.
  • Devised and presented strategic business plans and forecasts to board of directors.
  • Led cross-functional teams for public programming, marketing and sales resulting in increased efficiency and visitor satisfaction.
  • Demonstrated proficient leadership skills to motivate employees and build competent teams.

VP, Sales & Marketing

The Tech Interactive
01.2022 - 01.2025
  • Strategic Marketing Planning & Execution: Led the development and execution of strategic marketing plans designed to raise awareness and drive sales growth, contributing to increased earned revenues.
  • Revenue-Boosting Marketing Strategies: Developed innovative marketing strategies that led to an increase in daily attendance and earned revenues.
  • Creative Experiential Events: Successfully conceptualized and implemented new experiential events including summer event series, programming within the IMAX theater, significantly boosting attendance during off-peak times, thereby positively impacting earned revenues.
  • Industry Trend Monitoring: Monitored industry trends, staying updated on the latest changes and competitive landscape, which informed strategic decisions for future success.

Director of Marketing & Sales

Winchester Mystery House, LLC
01.2017 - 12.2022
  • Creative Experiential Events: Orchestrated and successfully executed innovative experiential marketing events, including the premiere of CBS Film 'Winchester,' Halloween attractions, and tour launches, resulting in increased engagement and brand visibility.
  • Marketing Automation, CRM, and Ticketing Platform Enhancement: Successfully designed and launched a comprehensive marketing automation and CRM system using HubSpot, while also leading the seamless migration to a new ticketing platform, VBO Tickets ensuring superior user experience and the implementation of industry best practices in ticketing.
  • Integrated Marketing Plans: Developed comprehensive marketing plans that integrated digital strategies, print advertising, and word-of-mouth tactics, creating a multi-faceted approach to reach diverse audiences.
  • Influencer and PR Impact: Developed and executed a powerful public relations and social media influencer strategy that garnered over 350 million annual media impressions, elevating brand exposure and engagement.
  • Strategic Branding and Revenue Growth: Spearheaded market research initiatives that identified branding opportunities, solidified branding strategies, and cultivated a loyal customer base. Recommended strategic pricing and positioning, leading to increased revenue, particularly in Halloween events and daily tours. Additionally, significantly elevated per caps and earned revenue through special event sales, gift shop, food & beverage, and licensing of the brand.

VP, Marketing & Business Development

Visit Oakland (Oakland Convention & Visitors Bureau)
01.2013 - 12.2017
  • Enhanced Inbound Tourism and Brand Awareness: Successfully executed advertising campaigns and strategic marketing initiatives that not only increased inbound tourism to Oakland, California but also boosted brand recognition in the B2C market, resulting in improved hospitality sales.
  • Strategic Budget Management and Data-Driven Insights: Demonstrated a knack for developing and implementing cost-effective marketing strategies. Conducted ongoing analysis of key data and consumer demographics.
  • Effective Cross-Functional Collaboration: Orchestrated cross-team efforts with social media, public relations, and other departments to deliver impactful product introductions, reinforcing engagement with the B2C audience.
  • Impactful Messaging and Dynamic Marketing Collateral: Crafted engaging marketing content and advertisements with impactful messaging, stimulating engagement and effectively reaching target B2C audiences. Designed dynamic print materials and proposals that aligned with branding and promotional objectives.
  • Positive PR and Stakeholder Relations Management: Managed brand standards and orchestrated positive media coverage, fostering strong stakeholder relationships to enhance Oakland, California's image and reputation.

Senior Marketing Officer

Amtrak
01.2011 - 12.2013
  • Effective Project Management: Directed marketing projects through the entire lifecycle, from conceptual planning to schedule management and final implementation, ensuring successful project outcomes.
  • Collaborative Marketing Development: Collaborated closely with the national marketing department staff to develop a wide range of marketing materials, advertising campaigns, e-mail marketing initiatives, and engaging social media content that contributed to Amtrak's marketing success.
  • Key Role in Initiatives: Played a pivotal role as the project lead for the successful launch of Wi-Fi and E-ticketing on the West Coast trains, enhancing customer experience and ticket sales.
  • Enhanced Marketing Objectives through Sponsorships: Generated valuable sponsorships with related and partnering entities, effectively bolstering marketing objectives and brand visibility.
  • Field Marketing Leadership: Managed a dedicated field marketing team, providing crucial support for their programs and events within the West Coast region. Developed innovative fare sales and discount programs that drove ticket sales and increased revenues.
  • Data-Driven Marketing: Utilized visitor research and feedback from focus groups to refine advertising and brand messaging, ensuring that marketing efforts were tailored to resonate with the audience and effectively drive ticket sales.
  • Tourism Industry Liaison: Acted as a valuable liaison within the tourism industry, representing the organization at the California Travel Association and local Destination Marketing Organization events. These efforts led to the development of vital local partnerships aimed at driving destination tourism through Amtrak, enhancing overall ticket sales and tourism engagement.

Education

Bachelor of Science - Industrial And Organizational Psychology

California State University, East Bay
Hayward, CA

Skills

  • Team leadership
  • Relationship building
  • Decision-making
  • Influencer marketing
  • Client relationship building
  • Content marketing
  • Marketing analytics
  • Advertising campaigns
  • Training and mentoring
  • Budget oversight
  • Contract negotiation
  • Industry best practices

Affiliations

  • Regional Tourism Advisory Committee SF Bay Area Region (The Tech Interactive, 2023 - Present)
  • US Cultural & Heritage Tourism Marketing Council (2018-2022)
  • Board Member, California Travel Association (2014-20)

Awards

40 under 40 (Connect Magazine)

40 under 40 (Diablo Magazine)

Best Overall Marketing Campaign (Visit California Poppy Awards)

Magellan Award - Best Destination Website (Travel Weekly)

Golden Poppy Award (Visit California)

Timeline

VP, Engagement & Experiences

The Tech Interactive
01.2025 - Current

VP, Sales & Marketing

The Tech Interactive
01.2022 - 01.2025

Director of Marketing & Sales

Winchester Mystery House, LLC
01.2017 - 12.2022

VP, Marketing & Business Development

Visit Oakland (Oakland Convention & Visitors Bureau)
01.2013 - 12.2017

Senior Marketing Officer

Amtrak
01.2011 - 12.2013

Bachelor of Science - Industrial And Organizational Psychology

California State University, East Bay

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