Natalia Perri
Maple,Ontario
Summary
Humber College PR graduate certificate student with a York University undergraduate degree majoring in Sociology. Effective communicator with a natural curiosity to understand problems, provide strategic analyses and supply creative solutions. Observant and adaptable leader who values the power of team-work and open communication.
Overview
1
1
year of professional experience
Work History
Media Relations Coordinator
Canadian National Exhibition
07.2023 - 09.2023
- Brainstorm creative and engaging angles to garner media coverage for the CNE
- Identify targeted media to pitch various stories and secure interviews for spokesperson(s) and programming priorities
- Regularly update and maintain proprietary media lists
- Support the marketing team with developing tailored social media campaigns, paid partnership opportunities and content
- Coordinate in-studio and/or on-site live remotes for morning shows, lifestyle taping, photo shoots and live remotes
- Manage and supervise all on-site television crews; coordinate interviews and logistics as required including IATSE union support as needed
- Organize, and keep detailed records of media accreditation requests; and work with ticketing team to manage distribution of passes
- Report any media or public issues to PR Director and follow appropriate communications protocols for issues management
- Daily media monitoring to track coverage
- Compile final coverage report
Public Relations Intern
ASC Public Relations
02.2023 - 06.2023
- Successfully performed daily media monitoring, maintained critical paths, and status reports and supported members of account teams
- Performed research/analysis for strategy development, providing preliminary recommendations
- Provided event management support, with guidance from Account Executives
- Prepared meeting reports/minutes and ensured
- Account Managers and Executives were kept informed regarding all client activities and initiatives
- Provided outstanding organizational skills and a proven ability to manage multiple projects of various scopes within a team environment
Public Relations Intern
MacIntyre Communications
04.2022 - 08.2022
- Responsible for building media lists, taking notes in meetings, tracking and scanning all media coverage, creating end-of-month reports and assisting in event plans for five brands
- Drafted content including press releases, social media releases and blog posts
- Provided administrative and customer service support to account executives, media planners and client service managers
- Assisted with packing and distributing creative mailers
Education
Graduate Certificate - Public Relations
Humber College
2022
Bachelor of Arts, Honours - Sociology
York University
2018
Skills
- Technical Skills
- Proficient in Google Analytics, Adobe
- Photoshop, WordPress, Microsoft Word
- Microsoft Suite, Adobe InDesign, Adobe
- Media Relations
- Strategic Thinking
Timeline
Media Relations Coordinator
Canadian National Exhibition
07.2023 - 09.2023
Public Relations Intern
ASC Public Relations
02.2023 - 06.2023
Public Relations Intern
MacIntyre Communications
04.2022 - 08.2022
Graduate Certificate - Public Relations
Humber College
Bachelor of Arts, Honours - Sociology
York University
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