Summary
Overview
Work History
Education
Skills
Accomplishments
Awards
Timeline
Generic

Natalia Paruzel-Gibson

Burlington

Summary

Experienced marketing leader with a proven track record in developing and implementing marketing strategies to drive business growth. Proficient in strategic planning, digital marketing, and data analysis, with a focus on fostering teamwork and finding innovative solutions. Recognized for consistently delivering results and adapting to changing market demands, while bringing creativity and leadership to all projects.

Overview

20
20
years of professional experience

Work History

Director of Marketing

Aqua-Tots Swim Schools
12.2016 - 04.2025
  • Developed and implemented marketing strategies achieving 20% YoY growth across Canadian locations.
  • Led digital initiatives including SEO/SEM, Google Display Network campaigns, and automated email marketing.
  • Created an engaging Canadian social content strategy for Facebook, Instagram, and TikTok, adopted globally by 165+ franchises.
  • Enhanced website UX/ to drive online engagement and conversions.
  • Built influencer partnerships, sponsorships and managed community event activations.
  • Set KPIs and led quarterly marketing performance reviews using analytics dashboards.
  • Managed budgets and ensured alignment between marketing strategy and business goals.
  • Managed cross-functional teams to execute successful marketing initiatives, enhancing company reputation and customer engagement.

Associate Marketing Manager, Automotive

Canadian Tire Corporation
10.2013 - 12.2015
  • Led development of annual marketing plans supporting national retail initiatives.
  • Drove category growth through innovation-focused product marketing.
  • Measured campaign success through key performance indicators to inform future strategy adjustments.
  • Collaborated with cross-functional teams to launch successful product lines.
  • Increased brand awareness by developing and executing strategic marketing campaigns.

Account Supervisor

Leo Burnett Worldwide
06.2011 - 10.2013
  • Served as lead contact for national clients, managing briefs, timelines, and budgets.
  • Led strategic campaign planning, creative development, and multi-channel rollout.
  • Conducted competitive and audience analysis to optimize campaign performance.
  • Clients: TD Canada Trust, Kellogg’s, Foodland Ontario

Account Manager

TAXI Canada Inc.
06.2007 - 06.2011
  • Led integrated campaigns for Canadian Tire, TELUS, and Covenant House.
  • Oversaw content development and multi-disciplinary team management.

Account Executive

Arnold Worldwide
08.2005 - 06.2007
  • Executed cross-channel campaigns (print, broadcast, digital) for Volkswagen, Fidelity Investments, and GSK.

Education

Master of Arts - History

University of Toronto
Toronto, ON
06-2005

Honours Bachelor of Arts - History Specialist & English Minor

University of Toronto
Toronto, ON
06-2024

Skills

  • Strategic Marketing
  • Strategic Planning
  • Digital Marketing
  • Social Media Strategy
  • Content Strategy
  • Marketing Analytics
  • Communications Management
  • Staff Management
  • Event Marketing
  • Influencer Marketing
  • Partnership Development

Accomplishments

  • Marketing Leadership: Proven ability to craft marketing, communication, and acquisition strategies that directly impact business growth while leading a team.
  • Brand Growth: Developed the marketing strategy for Aqua-Tots Swim School in Canada, leading four local franchises to outperform 165+ global locations.
  • ·Author & Speaker: Traditionally published author and member of The Writers' Union of Canada; experienced in delivering compelling presentations to large, diverse audiences.


Awards

  • Aqua-Tots Mississauga – Top Global Enrolment (2021–2024)
  • Canadian Tire – Ice Truck: CASSIES, MIA (2014)
  • Canadian Tire – House of Innovation: Strategy Magazine (2011)
  • TELUS - Go Pink: CASSIES, Top Facebook Trends (2010)
  • Covenant House – Envelope Project: Applied Arts (2009)

Timeline

Director of Marketing

Aqua-Tots Swim Schools
12.2016 - 04.2025

Associate Marketing Manager, Automotive

Canadian Tire Corporation
10.2013 - 12.2015

Account Supervisor

Leo Burnett Worldwide
06.2011 - 10.2013

Account Manager

TAXI Canada Inc.
06.2007 - 06.2011

Account Executive

Arnold Worldwide
08.2005 - 06.2007

Master of Arts - History

University of Toronto

Honours Bachelor of Arts - History Specialist & English Minor

University of Toronto

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Natalia Paruzel-Gibson