NATALIA BERTIROTTI
Beverly Hills,CA
Summary
Detail-oriented digital media professional with 5+ years of experience managing high-value advertising accounts, optimizing cross-platform campaigns, and partnering with agencies to drive measurable business results. Strong expertise in ad operations, data analysis, client strategy, and technical troubleshooting across major ad-tech platforms. Proven ability to influence stakeholders, improve campaign efficiency, and deliver revenue growth through data-driven insights and cross-functional collaboration.
Overview
5
5
years of professional experience
Work History
Account Manager
The Walt Disney Company
03.2022 - Current
- Manage a $100M+ digital media portfolio, overseeing full-funnel campaign execution across video, display, programmatic, and social channels while ensuring 98–100% delivery accuracy.
- Act as the primary strategic partner for agencies and senior clients, advising on media planning, optimization, measurement strategy, and platform best practices to drive business outcomes.
- Translate complex performance data into clear insights and actionable recommendations that improve ROI, strengthen client strategy, and unlock incremental revenue opportunities.
- Collaborate closely with internal product, engineering, operations, and measurement teams to troubleshoot technical issues, improve accuracy in campaign delivery, and streamline cross-functional workflows.
- Lead client-facing performance reviews and strategic roadmapping discussions, influencing decision-making and reinforcing long-term partnership value.
- Identify optimization opportunities through pacing analysis, creative testing, and audience segmentation, resulting in double-digit efficiency improvements across key accounts.
- Elevate operational excellence by improving trafficking workflows, documentation standards, and reporting consistency across campaigns.
Advertising Analyst
Spark Foundry
05.2021 - 03.2022
- Managed end-to-end digital campaign activation in Google Ad Manager, ensuring flawless trafficking, pixel implementation, and data accuracy across major advertising accounts.
- Supported agency planning teams with reporting, forecasting, pacing analysis, and strategic insights that shaped media direction across channels.
- Reduced trafficking errors by 30% through the creation of streamlined processes, QA checkpoints, and improved internal communication.
- Acted as the primary liaison between planning, analytics, creative teams, and external vendors to ensure technical integrity and on-time delivery.
- Contributed to performance optimization strategies through audience analysis, creative performance reviews, and pacing adjustments.
Advertising Operations Intern
Studio71
09.2020 - 04.2021
- Trafficked, monitored, and optimized digital campaigns using Google Ad Manager, ensuring correct targeting, pacing, and KPI alignment.
- Implemented and QA’d Nielsen tracking tags and pixel setups, improving measurement accuracy across campaign reporting.
- Conducted impression forecasting and inventory analysis to support sales teams with accurate projections and campaign planning.
- Launched Programmatic and IO campaigns from end to end, collaborating with clients to align on strategy, approvals, and creative direction.
- Built and optimized targeting lists and channel groupings to improve campaign delivery and reduce wasted spend.
Education
Bachelor of Science - Marketing Communications
California Lutheran University
Thousand Oaks05.2021
Skills
- Platforms: Google Campaign Manager, DV360,YouTube, Nielsen
- Technical: Pixel implementation, tag management, trafficking, API integrations (basic), data QA
- Analytics: Excel (Pivot Tables & VLOOKUP), performance insights, forecasting, pacing analysis
- Media: Media planning & buying, direct response marketing, audience strategy, optimization
- Cross-Functional: Agency & client relationship management, product collaboration, technical troubleshooting
- Project Management: Workflow improvement, large portfolio management, stakeholder communication
Timeline
Account Manager
The Walt Disney Company
03.2022 - Current
Advertising Analyst
Spark Foundry
05.2021 - 03.2022
Advertising Operations Intern
Studio71
09.2020 - 04.2021
Bachelor of Science - Marketing Communications
California Lutheran University