NATALI RIOS UBAQUE
Toronto,ON
Summary
Experienced Marketing Communications Manager with a proven track record in digital media, event planning and promotion of diverse product portfolios. A competent content creator in Spanish and English and writer of texts that fit the brand identity. My strengths include cultivating collaboration, embracing adaptability, taking initiative, quickly adopting emerging technologies, and effectively facilitating productive meetings.
Overview
20
20
years of professional experience
Work History
Supervisor Business Centre
Robinson Show Services Inc / CheckT Business Centre
08.2022 - Current
- Proficiently handling inventory management, ensuring top-notch customer service, and providing valuable assistance to guests, groups, exhibitors in a differents events, meetings, and fairs during year.
- Offering extensive communication services in both Spanish and English to enhance overall Business Center experience
- Acting as first point of contact for Business Center leader in Communications services at events in 99% to engagement.
- Data entry of new events, logistics and reception of work requests, including quotations for printed materials, decoration, and exhibitor orders
- Completed design of company's services portfolio 100%.
- Daily write different scripts messages for show managers and groups.
Safety Ambassador COVID-19
BBW International
09.2021 - 08.2022
- Help tenants and visitors navigate for new protocols for physical distancing, traffic flow by indicating appropriate use of elevators or other areas where queuing is required
- Bilingual in supporting Spanish-speaking clients on new COVID-19 protocols in food courts
- Reduction of lines and accumulation of people in income of food courts through quick and effective review.
- Communicated safety performance and progress to management and employees to provide up to date information.
- Devised and monitored safety performance metrics to assess and improve safety performance
Cashier - Customer Care
CANADIAN TIRE STORE 192
12.2019 - 08.2021
- Ability to process customers' purchases efficiently and correctly, while delivering friendly and courteous service
- Skill on computerized cash register system and interpersonal skills help create enjoyable shopping experience for customers
- Reception of 70% of phone calls and customer support in store purchases
- Control, monitoring, packaging and shipping of products to homes with 95% effectiveness in 1-day response
- More than 40 effective calls with 78% phone purchase with collection in front of store.
Marketing and Communications Manager
KENZO RETAIL
04.2018 - 02.2019
- Design plan, implement and control Marketing strategy for all brand's points of sale, generating positive customer experience in branding, newsletter and corporative image.
- Created and managed social media campaigns to increase brand engagement.
- Communication plan for participation in different media.
- Communications strategies for activation of brand in more than 100 locations.
- Prepared cross-platform social media promotions, capitalizing on strengths of each site to effectively reach target audiences.
- Coached executives on key talking points and communication strategies for different audiences.
- Managed consistent design theme, look and content of organization's online presence.
Director of Communication and Marketing
OUTLET FACTORY MALL
08.2017 - 03.2018
- Implement the communications and marketing plan for the shopping center including the different stores, in order to increase customer traffic, service and the different campaigns through CRM and social networks
- Increase in customer traffic to the shopping center by 180% through the marketing plan with the stores and the digital communication strategy
- Effective monitoring of the monthly budget with 100% compliance
- Campaign for attracting customers through digital giveaway through social networks
- 95% increase in new followers and 100% compliance in the number of registrations to the draw.
- Led strategic development and implementation of clients' branding and marketing plans.
- Worked with public relations team to launch and update company social media profiles, website and blog.
Communications Coordinator
KUMON COLOMBIA
05.2013 - 07.2017
- Leader in study and analysis of communications plan for the franchises, internal and external image of the company that will help to reinforce the prestige and the recruitment of new students
- Increase in brand vision by 70%
- 120% increase in the number of registered students nationwide
- Increase in the acquisition of new clients through the media strategy by 250%
- Design and implementation of the campaign of Kumon English for Spanish-speaking countries (Bolivia, Argentina and Chile)
- Wrote and edited content for operations, marketing and public relations needs.
- Designated translator entrusted with the task of translating educational materials from Portuguese to Spanish, tailored for children in Spanish-speaking regions this role is backed by Kumon North America.
- Assisted with planning, production and execution of email blasts, digital signage boards, special event flyers and social media campaigns.
- Collaborated with senior leaders to offer recommendations and creative communications solutions to drive results across multiple programs.
Director of Marketing and Communications
Clinic of Aesthetic Medicine and Plastic Surgery BELYSA
08.2011 - 05.2012
- Definition and development of the marketing plan for the BELYSA business unit of Cafesalud MP
- I lead several campaigns and agreements with organizations in order to promote the brand and promote it to the target market
- Development of the project to identify the target segment, positioning it in the target segment and increasing customers by 20%.
- Supported internal teams with knowledgeable communications and marketing advice, helping each meet targets while maintaining cohesive organizational strategy.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
Webmaster - Award Coordinator
FENALCO Bogota
09.2003 - 07.2010
- Implement the entire Nemequene award project for the promotion of values in Communication from the creation of the judge's manual to the review of the participating projects
- Launch of the website, registration and registration for company events and registration of merchants and their companies
- More than 120 companies registered for the project with national impact
- Recognition of the project for the promotion of values in communication
- Attendance to the event of 100% of participants and guests
- Design and implementation of the website with an increase of 380% in traffic and visits to the page
- Registration of merchants and companies in the portal as strategic alliances.
- Reviewed and studied blueprints to double-check installation and implementation project requirements by Nemequene awards.
Education
Micro credentials Communications - Communications
Seneca College
Toronto08.2023
OSLT Program Sales / Marketing - Marketing Management - Marketing Communications
Seneca College
Toronto07.2023
Master of Corporate Communications Management -
University of Barcelona & OBS Business School
Barcelona, Spain01.2017
Certification in Consumer Psychology -
University Konrad Lorenz
Bogota, Colombia01.2013
Bachelor of Science - Psychology
University The Bosque
Bogota, Colombia01.2010
Certificate Technology in Marketing & Advertising -
UNITEC Corporacion Universitaria
Bogota, Colombia01.2004
Skills
- Share point
- Adobe acrobat design
- MS Suite
- Canvas
- Google Analytics
- Microsoft Office
- Promotional Events
Volunteer Experience
- Scarborough Citadel Community Church - Salvation Army, Communication Area - creation of the different contents, images and church bells to increase the number of followers, 08/2021, 10/2021
- YMCA Colombia - Hogar AmaneSer, content editor annual magazine and godparents plan, 07/2010, Present
Languages
English
Full Professional
Spanish
Native or Bilingual
Portuguese
Limited Working
Timeline
Supervisor Business Centre
Robinson Show Services Inc / CheckT Business Centre
08.2022 - Current
Safety Ambassador COVID-19
BBW International
09.2021 - 08.2022
Cashier - Customer Care
CANADIAN TIRE STORE 192
12.2019 - 08.2021
Marketing and Communications Manager
KENZO RETAIL
04.2018 - 02.2019
Director of Communication and Marketing
OUTLET FACTORY MALL
08.2017 - 03.2018
Communications Coordinator
KUMON COLOMBIA
05.2013 - 07.2017
Director of Marketing and Communications
Clinic of Aesthetic Medicine and Plastic Surgery BELYSA
08.2011 - 05.2012
Webmaster - Award Coordinator
FENALCO Bogota
09.2003 - 07.2010
Micro credentials Communications - Communications
Seneca College
OSLT Program Sales / Marketing - Marketing Management - Marketing Communications
Seneca College
Master of Corporate Communications Management -
University of Barcelona & OBS Business School
Certification in Consumer Psychology -
University Konrad Lorenz
Bachelor of Science - Psychology
University The Bosque
Certificate Technology in Marketing & Advertising -
UNITEC Corporacion Universitaria
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