Natacha Hawchar
Montreal,QC
Summary
With 16+ years of experience across advertising, e-commerce, and social media, I turn complex ideas into clear, compelling content that drives action. I specialize in copywriting, digital strategy, and brand storytelling - whether I’m ghostwriting for CEOs, building course content, or managing high-growth social platforms. I bring adaptability, systems thinking, and a deep understanding of human behavior.
Overview
17
17
years of professional experience
Work History
Digital / Social Media Manager + Account Executive
Madman Agency | Ty Frankel Enterprises
Miami
10.2024 - Current
- Work alongside Ty Frankel to co-develop and refine the educational backbone of LinkedIn League, his flagship client acquisition coaching program.
- Help turn raw insights, voice notes, and strategies into structured, high-impact learning modules, and actionable frameworks.
- Collaborate on student onboarding flows, resource libraries, and retention systems that guide users through a frictionless, outcome-driven learning journey.
- Support the creation of SOPs, call scripts, and sales assets to improve program delivery and client results.
- Co-create educational content and ghostwrite high-performing LinkedIn posts & DM scripts that reflect Ty's unique positioning.
- Assist in managing weekly curriculum planning, live session prep, and community content to deepen engagement inside the LinkedIn Client Lab.
- Partner on the development of AI-based systems and prompt workflows to streamline content production and operational scale.
- Provide ongoing feedback to improve student experience, product clarity, and educational outcomes in a fast-moving environment.
- Manage Ty’s social media presence across LinkedIn, X, and Facebook, aligning every post, comment, and story with his personal brand.
- Monitor post performance, repurpose content across platforms, and engage with leads and community members to deepen visibility and trust.
- Coordinate live session content, group interactions, and Q&A prompts for Client Lab to drive community value and reduce churn.
- Assist in building AI workflows and automation systems to scale Ty's content production and internal processes.
- Contribute to strategic planning sessions and feedback loops to continuously improve the product, brand, and learning experience.
Freelance Copywriter
Freelance Copywriter
01.2008 - Current
- Crafting compelling copy for innovative advertising while maintaining brand identity across marketing materials.
- Collaborating with cross-functional teams to bring creative concepts to life within project timelines.
- Adapting writing styles for diverse mediums to maximize impact.
- Conducting research for data-informed decision-making, analyzing industry trends and consumer behavior.
- Generating captivating taglines to enhance brand recognition.
- Efficiently managing multiple projects, exceeding client expectations and meeting deadlines.
Ghostwriter to Founder & Chief of Staff
RemotelyX - Lebanon / USA
Remote
11.2024 - 03.2025
- Ghostwriting thought leadership content for RemotelyX's founders and chief of staff across LinkedIn and X.
- Developing distinct yet complementary voices for B2B and B2C positioning, targeting global founders, and Lebanese talent.
- Crafted narratives that build trust, drive inbound leads, and reflect the mission of empowering Lebanon’s workforce.
- Created client-facing posts, application funnels, and storytelling sequences to support remote hiring growth.
- Collaborating closely with internal teams to align messaging with operations, hiring goals, and brand values.
Copywriter & Digital Marketing Executive
L'Artisan du Tapis
Lebanon
01.2017 - 01.2023
- Created persuasive content for digital marketing campaigns, enhancing brand visibility and driving web traffic.
- Conducted market research, analyzed trends, and optimized content using data-driven insights.
- Managed social media, growing the online community and increasing user engagement.
Copywriter & Communication Executive
Kilim.com
Istanbul, Turkey
02.2022 - 07.2022
- Company Overview: An international e-commerce platform specializing in handmade rugs.
- Researched industry and market trends to inform marketing strategies for an international e-commerce platform specializing in handmade rugs.
- Crafted product descriptions, promotional materials, and marketing content to enhance brand image and outreach.
- Orchestrated marketing campaigns to introduce products and services effectively.
- Overseeing all social media communications.
- Monitored and improved digital presence, web ranking, and user activities using tools like Semrush, Google Analytics, and Mouseflow.
- Applied SEO and keyword expertise to optimize search engine rankings.
- An international e-commerce platform specializing in handmade rugs.
Copywriter & Digital Executive
Spirit Beirut
Dubai
04.2015 - 01.2016
- Devised and executed successful social media ad campaigns, driving website traffic.
- Managed brand presence on Instagram, Twitter, and Facebook.
- Developed promotional materials, sales kits, and brochures for a diverse client base.
- Proofread and edited content for precision and clarity.
- Tailored language and tone to align with specific products and media channels.
- Executed project plans based on client specifications and feedback.
- Optimized and measured marketing tactics across the customer journey stages.
Copywriter
MCAA - Marketing, Communication, and Advertising
12.2011 - 12.2014
- Crafted content for advertising campaigns.
- Developed central themes, plots, and characterizations to enrich the narrative.
- Wrote informative materials such as sales letters and articles to bolster strategic promotional campaigns.
- Adapted language and tone to specific products, media, and target audiences to engage consumers effectively.
- Assisted advertisers in refining messages for better customer connection.
- Maintained efficiency to meet established deadlines while consistently delivering quality work.
- Worked with the creative team to develop graphic and video content.
Copywriter
WonderEight
12.2011 - 12.2014
- Crafted compelling slogans and invented memorable names and phrases for product packaging.
- Acquired an in-depth understanding of products for effective promotional strategies.
- Collaborated closely with sales and marketing teams to ensure a deep understanding of products and services.
- Assisted advertisers in refining messaging for stronger customer connections.
- Created engaging advertising copy for a diverse range of products.
- Presented drafts and revised copy based on feedback for intended impact.
- Edited and submitted written material for approval, maintaining quality standards.
Education
Advertising & Marketing -
Notre Dame University
Lebanon01.2013
Advertising -
American University of Beirut
01.2013
Skills
Copywriting (Web, Social, Ads, Sales)
Ghostwriting for CEOs & Founders
Content Strategy & Editorial Planning
LinkedIn & X (Twitter) Growth Tactics
Personal Branding & Thought Leadership
Social Media Management
Course & Curriculum Development
Community Engagement & Retention
Prompt Engineering & AI Workflows
Marketing Funnel & DM Script Creation
SEO Writing & Keyword Optimization
UX Writing for E-commerce & Education
Cross-functional Team Collaboration
Project & Client Communication
Research, Analysis & Brand Positioning
Languages
- English
- Arabic
- French
Notable Clients
- NATACHA
- HAWCHAR
References
References available upon request.
Timeline
Ghostwriter to Founder & Chief of Staff
RemotelyX - Lebanon / USA
11.2024 - 03.2025
Digital / Social Media Manager + Account Executive
Madman Agency | Ty Frankel Enterprises
10.2024 - Current
Copywriter & Communication Executive
Kilim.com
02.2022 - 07.2022
Copywriter & Digital Marketing Executive
L'Artisan du Tapis
01.2017 - 01.2023
Copywriter & Digital Executive
Spirit Beirut
04.2015 - 01.2016
Copywriter
MCAA - Marketing, Communication, and Advertising
12.2011 - 12.2014
Copywriter
WonderEight
12.2011 - 12.2014
Freelance Copywriter
Freelance Copywriter
01.2008 - Current
Advertising & Marketing -
Notre Dame University
Advertising -
American University of Beirut
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