Summary
Overview
Work History
Education
Skills
Timeline
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Nastassia Steavu

Rosemre,Canada

Summary

Creative and results-driven copywriter with 10+ years of experience crafting compelling, strategic content for B2B and B2C brands. Proven expertise in transforming complex concepts into clear, engaging copy across web, email, social, and print. Adept at content strategy, SEO writing, and brand storytelling. Passionate about language, marketing, and building genuine audience connections.

Overview

12
12
years of professional experience

Work History

Content Marketing Specialist

Demers Ambulances / Crestline Bus & Ambulance
10.2023 - Current
  • Write blog posts, web copy, and marketing content for Canadian EMS and ambulance audiences
  • Develop SEO-focused content for three brands under the Demers Group
  • Manage cross-division content alignment and collaborate with sales/engineering teams
  • Lead brand ambassador and influencer engagement strategies

Communications & Content Manager

Busbud
08.2022 - 10.2023
  • Own editorial calendar and brand voice across blog, email, and partner communications
  • Write SEO articles and landing pages to improve web traffic and conversions
  • Create copy for product, HR, and design teams
  • Manage social content and influencer collaborations

Communications & Content Manager

Lotus Medical
04.2022 - 07.2022
  • Built and executed full content strategy and social calendar
  • Produced long- and short-form content: articles, case studies, email campaigns, whitepapers
  • Managed PR, social media, and guest blogging initiatives

Content Marketing Manager

Booxi
05.2020 - 04.2022
  • Created blogs, newsletters, webinars, and social content
  • Led brand storytelling and voice development
  • Managed paid campaign copy and public relations content

Communications & Marketing Manager

Smartrek Technologies
07.2019 - 01.2020
  • Delivered SEO-optimized blog posts and managed web content
  • Drove brand awareness through content strategy and social media

Social Media Manager

La Maison Simons
08.2018 - 07.2019
  • Produced social content and ad copy for product launches
  • Managed Instagram/Facebook content, reporting, and audience engagement

Brand Manager

Sekure Merchant Solutions
01.2013 - 10.2018
  • Wrote and managed all brand communications and social content
  • Built loyalty programs and implemented brand recognition tactics

SMD Community Manager

LOral (MySalon-Edu)
05.2015 - 09.2016
  • Coordinated content between Paris and Montral teams
  • Produced video scripts, interview copy, and educational app content

Education

Diploma - Public Relations Management

McGill University
01.2013

BA - Communications and Cultural Studies, Minor in Womens Studies

Concordia University
01.2012

Skills

  • Copywriting (short- and long-form)
  • SEO & web content writing
  • Brand storytelling
  • Content strategy & calendars
  • Social media campaigns
  • Blog & article writing
  • Email marketing
  • Influencer & PR outreach
  • Analytics (Google Analytics, UTM)
  • CMS (WordPress, Contentful)

Timeline

Content Marketing Specialist

Demers Ambulances / Crestline Bus & Ambulance
10.2023 - Current

Communications & Content Manager

Busbud
08.2022 - 10.2023

Communications & Content Manager

Lotus Medical
04.2022 - 07.2022

Content Marketing Manager

Booxi
05.2020 - 04.2022

Communications & Marketing Manager

Smartrek Technologies
07.2019 - 01.2020

Social Media Manager

La Maison Simons
08.2018 - 07.2019

SMD Community Manager

LOral (MySalon-Edu)
05.2015 - 09.2016

Brand Manager

Sekure Merchant Solutions
01.2013 - 10.2018

BA - Communications and Cultural Studies, Minor in Womens Studies

Concordia University

Diploma - Public Relations Management

McGill University
Nastassia Steavu