Nasrin Shaikh

Executed AWS projects, mastered data visualization with Tableau, and contributed to team-driven innovations in Cloud Computing. In Machine Learning, developed models boosting decision accuracy by 30%. Led a digital transformation initiative at Focus Acquisitions, applying AI and analytics to streamline recruitment, enhance cybersecurity, and achieve 15% cost savings.

Cloud Computing Technologies:

• Designed, developed, and supported data pipelines, warehouses, and reporting systems to address business operations and University HR department’s challenges, leveraging cloud technologies.
• Successfully migrated Data & Analytics platforms and applications to AWS cloud environment, ensuring seamless transition and optimized performance.
• Built infrastructure for optimal data ETL, enhancing scalability and efficiency of Data Processing.
• Assembled large, complex data sets meeting functional/non-functional business requirements, supporting Advanced Modeling and Optimization team in product innovation.
• Collaborated with cross-functional teams to strategize and implement innovative solutions improving quality of data, University website web outcomes, and operational efficiencies.
• Conducted research on structured and non structured data and developed proof-of- concept prototypes, applying expertise in data engineering and advanced analytics.
• Have also worked on Amazon Cloud Computing environment and learned technologies like AWS (EC2, S3, ECS, RDS, Lambda), IaaS, PaaS, SaaS.
• Additionally, participated in team-based projects, learning to collaborate effectively and apply my knowledge to real-world scenarios. This background ensures my readiness for future technology changes and enhancements.

Machine Learning Tools and Technologies:

• Created predictive models to enhance customer credit credibility, improving decision-making accuracy by 30% using Python, TensorFlow, Scikit-learn, and pandas.
• Worked with datasets for practical exercises, such as population census data and phishing datasets.

Digital Transformation for HR Practices

• Identified inefficiencies in Focus Acquisitions' HR practices.
• Proposed AI, Cloud, and bigdata analytics to streamline recruitment with centralized platform.
• Conducted detailed analysis and utilized models for change management.
• Improved organizational culture, reduced costs by 15%, and enhanced cybersecurity.
• Implementation cost detailed with 15% overall savings.

• Technologies used: Java, Angular, React, REST APIs, HTML, Jenkins, Azure build pipeline
• Led the development of a product – Planned Maintenance
• Designed and developed various modules & microservices for Aug.
• Coordinated with product owners in Poland and USA
• Reviewed and revised technical design and specification
• Led planning, reviews, and retrospective meetings
• Monitored development efforts to maintain high levels of quality control and reduce the impact of unforeseen issues, producing higher customer satisfaction
• Administered monthly and annual reviews and directed reports
• Set clear and measurable goals, action plans, and follow-up procedures for the team
• Expanded cross-functional organizational capacity by collaborating across departments on priorities, functions and common goals
• Managed multiple projects simultaneously, delivering high-quality results within tight deadlines.
• Also Coded websites using HTML, CSS and JavaScript languages.
• Optimized load times by 20% reducing file sizes, compressing images, minifying CSS/JS files 19.

Web and Digital strategist adept at crafting and managing impactful campaigns and optimizing online platforms. Led high-profile projects like Ashraf Ghani's campaign website and RobotikWorld, delivering significant increases in engagement, traffic, and conversions.

Project 1: Campaign Website for President of Afghanistan - Ashraf Ghani, Sep 2019.

• Led the development and launch of Ashraf Ghani's campaign website, contributing to a 15% increase in online voter registration and a 20% boost in overall campaign donations.
• Directed a cross-functional team to ensure a user-friendly, secure, and responsive online platform, resulting in a 30% rise in user engagement and a 25% reduction in bounce rates.
• Coordinated with stakeholders to align digital strategy with overall campaign goals, achieving a significant online presence with a 40% increase in website traffic and a 50% growth in social media interactions.

Project 2: Web Developer and Marketer, RobotikWorld

• Developed RobotiKWorld from scratch, creating a responsive, user-friendly design that increased user retention by 40%.
• Implemented SEO strategies that drove a 50% increase in organic traffic and a 35% improvement in search engine rankings within six months.
• Created and optimized content, resulting in a 45% boost in user engagement and a 30% rise in average session duration.
• Monitored and analyzed website performance, leading to continuous refinements that improved overall site speed by 25% and reduced bounce rates by 20%.

Project 3: Adwords, SEO, SMM : Battersea Exchange, OryxWorld Business Center, Ottobox

• Battersea Exchange : Managed Google AdWords campaigns, resulting in a 35% increase in click-through rates and a 25% rise in lead generation. Implemented SEO strategies that boosted organic search traffic by 40%.
• OryxWorld Business Center : Directed social media marketing efforts, achieving 50% growth in follower base and 30% increase in engagement rates. Enhanced website SEO, leading to 45% improvement in search engine rankings.
• OttoBox : Optimized AdWords campaigns, reducing cost-per-click by 20% while increasing conversions by 30%. Developed and executed comprehensive SMM strategy, driving 60% rise in social media-driven web traffic.

Successfully managed multiple software and web development projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.

Project - ERP Software : TEPTH, Silicon Oasis, Dubai.

• As part of ERP software project at Tepth, contributed to its Software Development Life Cycle (SDLC), focusing on requirements gathering, system design, implementation, and testing phases. Used C# as a language and OOPS, design patterns, agile software methodologies during its development phase.
• Collaborated with cross-functional teams to identify user needs, develop scalable solutions, and ensure integration with existing systems.
• This project aimed to streamline operations, reduce operational costs, and enhance overall efficiency, resulting in significant process improvements and cost savings.

Project: Tanache Jewels: E-commerce website selling Diamond jewellery

• Managed website, ran campaigns by doing A/B Test on social media campaigns especially on facebook and ultimately increased their online sales revenue by 30% through targeted digital marketing campaigns as well as Google Ads.
• Improved social media engagement by 50% through strategic content and community management.

Project - Emotions.ae - An E-commerce Gifting platform

• Achieved a 40% increase in website traffic through SEO optimization and content enhancements.
• Boosted conversion rates by through effective AdWords and social media advertising strategies.

Project - FamousFlowersUAE.com: E-commerce Flower shop.

• Developed comprehensive project plans with clear timelines, milestones, and budget requirements, ensuring timely delivery of high-quality results.
• Reduced bounce rates by 20% through website optimization and user experience enhancements.
• Implemented continuous improvement initiatives to optimize project outcomes while maintaining costeffectiveness.
• Increased customer retention by 35% via personalized email marketing campaigns and loyalty programs.
• Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.

Provided technical support to British Telecom clients in UK, troubleshooting and resolving technical issues.

• Assisted in setting up and configuring technical systems for clients related to internet and wireless connections with router.
• Collaborated with internal teams to report and resolve bugs using ticketing systems.
• Offered guidance to clients on the use of various technologies and best practices and did regular follow ups.
• Maintained effective communication with new 25 clients daily to ensure their technical needs were met.
• Generated reports to track performance and analyze trends.
• Installed and configured operating systems and applications.
• Tested new software and hardware prior to deployment.