NASREEN DALAL
Toronto,ON
Summary
Experienced Marketing and Events specialist with a proven track record of delivering impactful marketing campaigns and executing large-scale events. Skilled in managing end-to-end event logistics and building strategic client relationships to drive measurable results. Successfully coordinated over 40 events, including product launches, golf outings, tradeshows, and corporate townhalls, resulting in increased engagement and brand visibility. A creative and data-driven professional dedicated to achieving success through innovative marketing strategies and exceptional event execution.
Overview
8
8
years of professional experience
Work History
REGIONAL MARKETING PROGRAMS SPECIALIST
OPTIV
05.2024 - 12.2024
- Lead event logistics with venues and third-party vendors, including developing BEOs, catering, event rentals, speakers, and presentations for 20+ events per quarter
- Managed email campaign logistics for 20+ events each month across various stakeholders
- Oversaw event correspondence, including invite distribution, registration updates, and post-event communications, ensuring clear and timely stakeholder communication
- Managed logistics for third-party conference materials, including booth displays, collateral, signage, and giveaways, coordinating shipment and inventory
- Conducted post-event follow-ups with relevant stakeholders, facilitating debriefs, reviewing attendee lists, and analyzing ROI for continuous improvement
- Optimized contract negotiation and finalization with partner organizations to support regional marketing budgets
CLIENT ACCOUNT MANAGER
KONICA MINOLTA
06.2023 - 05.2024
- Business analyst and account manager to a roster of over 40 accounts as their first point of contact for clients and sales reps
- Conducted account audits quarterly to identify new business and improve ongoing account health
- Prepared and presented product proposals and quarterly business reviews with clients
- Closed 10+ account deals with new and existing customers every quarter in collaboration with sales teams
- Maintained account health by proactively monitoring client's account and liaising with sales and customers regularly
- Triaged difficulties faced by client via different channels and resources and troubleshooted based on priority
PRODUCT MARKETING SPECIALIST
CANON CANADA
01.2022 - 03.2023
- Increased product awareness by developing and implementing strategic marketing campaigns for the printer and camera catalog
- Planned budgets and timelines for quarterly marketing campaigns and events; oversaw event logistics, venue scheduling and accommodations (tradeshows, planning meetings, corporate dinners, special events)
- Created and presented technical training materials for sales teams
- Developed high-impact marketing collateral materials for dealer, B2B, and consumer channels
- Conducted research and analyzed trends to identify new marketing opportunities and audiences for upcoming product launches and promotional periods
- Utilized analytics tools to track website traffic patterns, identifying areas of improvement for better user experience and lead generation results.
- Collaborated with cross-functional teams to ensure clear communication of product features and benefits.
SOCIAL MEDIA MANAGER
ACISA
05.2022 - 08.2022
- Developed and executed social media strategies to promote events across various platforms, including Facebook, Instagram, and LinkedIn increasing ticket sales by 25%
- Created and curated engaging content for social media channels, including event highlights, behind-the-scenes photos, and event-related news
- Analyzed social media data and metrics to identify opportunities for growth and improvement, and adjusted strategies accordingly; results in followers doubling across social media platforms
- Developed and managed social media advertising campaigns to reach event-specific audiences, including setting up targeting, creating ad creative, and monitoring performance
- Managed social media budgets and reported on social media performance to stakeholders and executives
MARKETING & OPERATIONS MANAGER
SAVEMAX REAL ESTATE
06.2021 - 01.2022
- Developed and executed marketing strategies to drive lead generation and sales for real estate listings; utilizing a mix of traditional and digital channels
- Managed and oversaw day-to-day operations of the brokerage, including team management, budgeting, and performance tracking
- Managed the production of marketing collateral such as property brochures, advertisements, and email campaigns
- Created and implemented social media campaigns to promote properties and build brand awareness for the brokerage
- Maintained relationships with industry partners and vendors, negotiating contracts and managing relationships to ensure high-quality service and cost-effectiveness.
ADMINISTRATIVE SERVICES SPECIALIST
GOVERNMENT OF ALBERTA
05.2017 - 08.2020
- Processing and assessing student loan and scholarship applications using knowledge of funding policies to designate applications to the correct departments
- Direct client and school inquiries to the appropriate departments
- Drafting Student Aid Alberta correspondence using strong written communication skills
- Conflict resolution between students and their financial aid applications
- Implemented system procedure to cut down financial aid application review times by half
- Resolve request for application reviews from students
- Work within tight deadlines and strict time frames and perform exceptionally under high pressure scenarios.
Education
Bachelor of Science - Biology, English
University of Alberta
11-2019
Associate's Degree - Marketing Management
British Columbia Institute of Technology
08-2021
Diploma - Visual Communications
Northern Alberta Institute of Technology
08-2021
Skills
Marketo NetSuite SAP Salesforce Adobe Creative Suite
HTML CSS Microsoft Office Excel
Meta/Google Ads and Analytics Trello
Cvent Eventbrite
Languages
English
French
Timeline
REGIONAL MARKETING PROGRAMS SPECIALIST
OPTIV
05.2024 - 12.2024
CLIENT ACCOUNT MANAGER
KONICA MINOLTA
06.2023 - 05.2024
SOCIAL MEDIA MANAGER
ACISA
05.2022 - 08.2022
PRODUCT MARKETING SPECIALIST
CANON CANADA
01.2022 - 03.2023
MARKETING & OPERATIONS MANAGER
SAVEMAX REAL ESTATE
06.2021 - 01.2022
ADMINISTRATIVE SERVICES SPECIALIST
GOVERNMENT OF ALBERTA
05.2017 - 08.2020
Bachelor of Science - Biology, English
University of Alberta
Associate's Degree - Marketing Management
British Columbia Institute of Technology
Diploma - Visual Communications
Northern Alberta Institute of Technology
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