NAS ELIS

Producer with the Francophone station tvRogers :

• Producing and realizing studio and on-location shows both in live broadcast or live to tape settings.
• Managing production staff, including producers, technical producers, volunteers and students.
• Coordinating the selection of locations, crew, equipment, props and other resources needed for each project.
• Creating detailed call sheets and ensuring all talent, crew and stakeholders are informed on set expectations.
• Creating manuals and SOP for various production facets
• Supervising and executing post-production processes such as editing, color correction, sound mixing.

• Overhauled the video production pipeline and shaped the visual storytelling language of the company.
• Managed production personnel and equipment.
• Collaborated with stakeholders and creative team members to develop the creative vision and to understand the final scope of a video project
• Managed pre-production & post-production activities and collaborated with different creative members such as Voice-over actors, Visual effects artists…
• Directed and/or oversaw the technical aspects of video shoots.
• Troubleshot on-set and post-production issues
• Implemented and adopted new technologies within the creative team
• Team training and coaching
• Ensured that projects are delivered on time and within budget
• Managed multiple projects simultaneously under tight deadlines.

Notable Projects :

• Royal Golf Federation: Supported the Federation’s communication needs by providing a yearly stream of video content.
• European Union Forcap-Ue program : Created a series of branded documentary portraits to highlight the achievements of the program.
• Lear Engineering: Created a corporate film that showcases the company’s history and success centered around the company’s core values and human resources.
• Délégation générale à l'administration pénitentiaire et à la réinsertion du Maroc: Supported the Moroccan DGAPR in creating branded documentaries highlighting the Delegation’s achievements, goals and philosophy.

• Conceptualized, developed and produced various multimedia products in support of various marketing needs.
• Produced more than 250 high-quality video productions and photography projects from concept through completion.
• Built and managed a strong network of creative talents and collaborators.
• Oversaw the production of video content, including managing production schedules, budgets, and equipment needs.
• Managed the day-to-day operations of the company, such as handling administrative tasks and maintaining financial records.
• Animated a Youtube channel and maintained a social media presence to build a community and a brand name.

Notable Projects :

• UAE Board on Books for Young people: NGO. Shot and edited 6 branded documentary videos in Morocco/Jordan/Italy/UAE where we told the story behind different UAEBBY initiatives in promoting book reading and publishing in the Arab world.
• International Film Festival of Marrakesh: 6th edition 2016. Directed, shot and edited daily video content for the festival's Social Media presence.
• SIEMENS GAMESA: Created highly curated images for a newly inaugurated Wind Farm project in Midelt, Morocco.
• AXA Maroc: Created high quality videos and photography for internal communication needs ranging from facility presentation videos to event coverage.

• Developed lesson plans and teaching materials for photography courses adequate for a journalism institute students
• Prepared and delivered lectures and presentations on photography concepts and techniques.
• Developed and delivered hands-on workshops