Summary
Overview
Work History
Timeline
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Naresh Parameswaran

Toronto,ON

Summary

Performance-driven marketing professional with over 5 years of experience managing $8M+ in ad spend across Google, Bing, Meta, and other platforms. Proven track record of delivering an average 6x ROI for E-commerce clients and generating $65M+ in total sales for D2C and B2B clients. Adept at managing large-scale, multi-channel campaigns, including PMAX, Paid Search, and YouTube ads, consistently exceeding client goals and driving significant business growth.

Overview

9
9
years of professional experience

Work History

Performance Marketer

Freelancer
03.2020 - Current
  • Managed over $8M in ad spend across Google Ads, Meta, and other major platforms, delivering an average 6x ROI for E-commerce clients.
  • Achieved 65% growth in conversion rates for clients through A/B testing of creative elements, bidding strategies, and landing pages.
  • Optimized Google and Bing Ads campaigns, improving overall click-through rates (CTR) by 35% and lowering cost-per-click (CPC) by 20% across multiple industries.
  • Spearheaded the launch of PMAX and Shopping ads, resulting in a 25% increase in revenue within the first three months for D2C brands.
  • Developed data-driven optimization strategies, improving visitor-to-customer conversion rates by 300% and increasing average order value (AOV) by 20% year-on-year.
  • Improved lead quality for B2B clients by 30%, increasing conversion rates (CVR) with advanced segmentation and targeting.


Marketing Manager

Fully Filmy
12.2016 - 03.2020


  • Led a team of 10 in creating and optimizing Google, Meta and YouTube campaigns, resulting in a consistent 10x ROAS and a 2x year-over-year growth in sales.
  • Boosted retargeting conversion rates by 450% through the execution of advanced A/B tests across creative and bidding strategies.
  • Reduced customer return rates to below 2%, while maintaining a 30% customer retention rate within a calendar year.
  • Grew the brand's Instagram following organically from 1k to 100k in 3 years, driving a 20% increase in sales through social campaigns.

Retail Associate

Amazon
09.2015 - 12.2016
  • Worked on different operational techniques to maintain competitive pricing across North America region for the categories Home, Electronics and Toys.
  • Collaborated on Black Friday and Cyber Monday promotional campaigns, improving conversion rates by 15% through competitive pricing and strategic ad placements.
  • Led audits on product catalogs and landing pages, improving the accuracy and relevance of ads across multiple channels.
  • Worked with vendors on onboarding different range of products.
  • Provided multiple SOP improvements to avoid operational hurdles.

Timeline

Performance Marketer

Freelancer
03.2020 - Current

Marketing Manager

Fully Filmy
12.2016 - 03.2020

Retail Associate

Amazon
09.2015 - 12.2016

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Naresh Parameswaran