Movies, Television, Music, Singing, Piano, Ukulele, Concerts & Events, Crafting, Up-cycling, Traveling, Hiking, Running, Snowboarding, Coffee Shops, Art Museums
Nancy Mercado
Los Angeles
Summary
Creative professional with proven experience managing and executing multimedia projects across diverse platforms. Skilled in project management and digital marketing, with a track record of fostering collaborative environments, overseeing end-to-end creative processes, and driving successful outcomes within dynamic teams. Recognized for adaptability, strategic thinking, and consistently driving successful outcomes in fast-paced environments.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Creative Producer
Warner Bros Discovery, Max
06.2023 - Current
- Collaborates with cross-functional teams to ensure alignment on campaign goals, strategies, creative guidelines, synergy of assets, and campaign process across organizations.
- Identifies obstacles and is an advocate for the KPI driven decisioning of Growth Marketing within our strategies.
- Serves as the central point of contact for key internal and external business stakeholders, as well as with Brand and Original departments to ensure the integrity of single titles & brand core guidelines are being represented throughout Max creative.
- Partners with internal and external teams to produce compelling creative assets, test hypotheses by building out a/b test plans, and establish accurate measurement and reporting of creative performance.
Account Manager
Cactus & Pearl LLC
06.2020 - 03.2021
- Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
- Supported the sales lead with product presentations, client negotiations, and new business acquisition, contributing to increased order volume.
- Established clear communication channels with clients, internal, and internal, teams ensuring seamless project execution.
- Negotiated cost, calculated margins, and cultivated client relationships
- Trained supporting team members, developed training materials for new hires, and managed project priorities with CRM system.
- ensuring smooth onboarding process.
- Prepares weekly calendar meetings with production teams
- Collaborates with design team on concept direction and requests
Content Claiming Specialist
Create Music Group
06.2020 - 03.2021
- Surveyed 100+ assets and content to place copyright claims to maximize artist monetization
- Tagged copyrighted assets for lifestyle accuracies
Product Development Assistant
Lucky Brand
06.2018 - 08.2018
- Assisted Men’s and Women’s design and development teams to establish standards for fabric quality, color, and print
- Communicated with global vendors daily to ensure these standards
- Organized submissions and tracked status daily in accordance with calendar deadlines
- Freelance
Product Development Associate
J Brand
10.2016 - 08.2017
- Collaborated within nine departments to produce and approve samples from design handoff to salesman sample for 90+ styles concurrently
- Created, updated, and tracked all data on development WIP
- Led cross-functional development meetings with sample status updates and estimated approval times
- Department appointed for PLM system’s data entry
Education
Bachelor of Arts - Music Business
Columbia College, Chicago
Chicago, IL12-2019
Skills
- Project Management
- Team development
- Creative Solutions
- Data-driven reporting
- Computer-aided design expertise
- Technical specification documents
- Line sheet development
- Excellent written and verbal communication
- Collaborative Team Player
- Effective issue resolution
- Effective time management
- Ability to learn and adapt quickly
- Attention to Detail
Certification
- Google Ads Search
- Google Ads Display
Affiliations
- AEMMP Record Label
- Student Programming Board
- International Thespian Society
- Premiere Merchandise Product Development Group
- National Retail Federation
- Phi Theta Kappa Honor Society
- FIDM MODE Magazine PR/Social Media Manager
Interests
Timeline
Creative Producer
Warner Bros Discovery, Max
06.2023 - Current
Account Manager
Cactus & Pearl LLC
06.2020 - 03.2021
Content Claiming Specialist
Create Music Group
06.2020 - 03.2021
Product Development Assistant
Lucky Brand
06.2018 - 08.2018
Product Development Associate
J Brand
10.2016 - 08.2017
Bachelor of Arts - Music Business
Columbia College, Chicago
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