Nancy Kamerer
SAN FRANCISCO
Summary
Creative, passionate Leader with successful track record of creating
and leading Engagement Programs for Customers, Community, and Employees. Well-rounded background of Sales, Marketing,
Customer Programs across Oracle, Netsuite, and Salesforce.
Overview
24
24
years of professional experience
Work History
Sr. Director, Trailhead Marketing
Salesforce
11.2024 - Current
- Increased Trailhead Monthly Active Learners by 10% Year over Year through multi-channel engagement strategy.
- Created Go to Market strategy for Agentblazer Status, a gamified AI-focused learning program on Trailhead, resulting in 250,000 completions so far.
- Delivered inspiring Agentblazer activation at Dreamforce and TrailblazerDX events, engaging 4K+ attendees.
- Collaborated across teams to deliver programs that celebrate and motivate our Trailblazer Community, including films, enablement programs, and spotlight moments.
- Created operational efficiency with agents and workflows
Sr. Director, Customer Success Marketing
Salesforce
01.2023 - 11.2024
- Launched Trailblazer Challenge Program to drive adoption at top customers - 4.8 CSAT Score, $93M+ Pipeline influenced
- Won 'Golden Hoodie' award for exceptional leadership impacting Customers and Community.
- Led Cross-functional team to deliver Customer Zero Marketing showcasing how Salesforce uses Salesforce
- Delivered largest Customer Zero activation to date at Dreamforce '24 driving 12K+ attendee engagements.
- Led Signature Customer experience at Dreamforce '23 and planned inaugural Successfest reception.
Sr Director, Trailblazer Engagement Programs
Salesforce
04.2016 - 01.2023
- Drove evangelism and engagement of Trailhead across our Customers, Community, and Employees.
- Launched Trailblazer Ranger Program, recognizing exceptional Trailhead engagement, resulting in 500,000+ Rangers.
- Launched Trailblazer Challenge Program to drive Trailhead engagement at Top Accounts such as Apple, Pepsico, Barclays, etc.
- Partnered with Sports Marketing and the US Olympic and Paralympic Committee to launch the Athlete Reskilling Program.
Sr. Director, Salesforce Innovation Center
Salesforce
02.2012 - 04.2016
- Led HQ Executive Briefing Center Team of 12, responsible for hosting 700+ Exec meetings/year, influencing $3B in Pipeline.
- Spearheaded Training, Recognition, and Rewards for Speakers leading to higher engagement and higher CSAT scores
- Created strategy and design for Dreamforce conference EBC, hosting 1400+ meetings in 1 week.
Account Executive, General Business
Salesforce
05.2010 - 02.2012
- Drove significant amount of New Business – 49% of overall revenue
- Organized Denver Cloud Innovation Summit – 300 Registrants
Director, Sales Development, North America
Salesforce
01.2005 - 04.2010
- Led North American/Latin American Sales Development Dept of 90+ Employees, generating $150M in Pipeline
- Hired, onboarded, and developed 300 SDRs and 10 SDR Managers/ Directors
Manager, Sales Development
Netsuite
12.2003 - 12.2004
- Started Sales Development Dept: Hired, Trained, and Managed 8 Reps
- Led team to contribute $4.5M in Closed Revenue
Manager, Sales Development
Oracle
01.2002 - 12.2003
- Hired, Trained and Promoted 16 Reps
- Contributed $26M to Pipeline, of which, $5M Closed
Education
Bachelor of Arts - Sociology - Organizational Psychology Emphasis
University of California, Los Angeles
Los Angeles, CA12-1992
Skills
- GTM Strategy and Execution
- Engagement Program Design and Delivery - Customer, Community, Employee
- People Leadership
- Cross-Team Collaboration
- Culture Development
- Creativity
- Innovation
- Experience Design
- Employee/Community Enablement
- Public Speaking
Salesforce Golden Hoodie, 2023
Awarded to a select few Employees every year for outstanding contributions to Salesforce.
Timeline
Sr. Director, Trailhead Marketing
Salesforce
11.2024 - Current
Sr. Director, Customer Success Marketing
Salesforce
01.2023 - 11.2024
Sr Director, Trailblazer Engagement Programs
Salesforce
04.2016 - 01.2023
Sr. Director, Salesforce Innovation Center
Salesforce
02.2012 - 04.2016
Account Executive, General Business
Salesforce
05.2010 - 02.2012
Director, Sales Development, North America
Salesforce
01.2005 - 04.2010
Manager, Sales Development
Netsuite
12.2003 - 12.2004
Manager, Sales Development
Oracle
01.2002 - 12.2003
Bachelor of Arts - Sociology - Organizational Psychology Emphasis
University of California, Los Angeles