Nancy Jutasi
Ottawa,ON
Summary
Dynamic leader with a proven track record in the profit and not-for-profit sectors. Adept in sales, marketing and operational planning, excels in creating strategic partnerships, enhancing company reputation and achieving goals.
Recognized for exceptional problem-solving abilities and approachable leadership, consistently delivering innovative solutions and fostering team success. Awarded for excellence in collaborative initiatives, underscoring a commitment to building positive relationships in the community.
Overview
28
28
years of professional experience
Work History
Executive Director and Director of Sales/Marketing
Elmsmere Villa Retirement Residence
03.2015 - 02.2023
- Acted in dual Senior Management roles for a small retirement residence
- Managed a diverse team of professionals including Departmental Managers and SEIU unionized staff
- Acted in an HR capacity to facilitate interview/hiring of new staff both unionized and non-unionized
- Collaborated successfully with SEIU on all related staffing matters
- Optimized internal resources to ensure successful outcomes in both operations and sales/marketing
- Developed strategic partnerships with key stakeholders to expand the company's positive reputation, occupancy and financial goals
- Monitored and ensured compliance with laws and regulations governing all operational and administrative aspects of the home
- Developed, wrote and published all content required to facilitate marketing plans and promotional materials, media opportunities, community speaking engagements and presentations
- Managed all site inquiries in person, phone and online in a timely and creative manner. Implemented creative follow up programs to achieve budgetary targets and organizational goals
- Problem solved staffing concerns and issues, resident matters and maintained transparent working relationships with families
- Worked collaboratively and successfully with owner to achieve all company goals
Director of Sales and Marketing
Revera Inc.
09.2006 - 03.2015
- As collaborative and flexible manager, developed and implemented all site specific marketing and sales programs to achieve budgetary targets, advertising plans, media relations, promotional materials and overall messaging for several of Revera's retirement residences in Ottawa
- Analyzed industry trends and competitor activities to inform strategic decision-making and maintain a competitive edge
- Cultivated long-term partnerships with key industry influencers, strengthening the company's credibility in the marketplace.
- Organized promotional events and interacted with community to increase sales traffic and build credible reputation with stakeholders. Received Revera's national "Quest for Excellence" Award twice for collaboration events with City of Ottawa
- Coached new hires in general staff orientations by presenting, "Everyone's a Marketer"seminar
- Worked collaboratively as both a team member and team leader to ensure overall success
Regional Manager, Eastern Ontario
Canadian Liver Foundation
09.2002 - 09.2006
- Reporting directly to the Provincial Director of Fund Development in Toronto this dual position of fund development and health promotion/public relations required management of offices in Ottawa, Kingston and Cornwall.
- Established and maintained operational standards for three Chapter locations in Eastern Ontario
- Mentored and developed high-potential staff and volunteers for leadership roles through one-on-one peer support
- Enhanced Chapter development by creating and implementing annual budgets, business plans, fundraising initiatives/activities, public relations, media opportunities and relations, volunteer recruitment and overall management
- Hosted monthly support group meetings and participated on local municipal committee in Ottawa to develop community strategy and resource guide for persons with Hepatitis
- Promoted health topics of the national foundation at speaking engagements in high schools and community groups
Coordinator of Special Events and Public Relations
Boys and Girls Club of Ottawa
01.2000 - 09.2002
- Spearheaded and lead all fundraising special events
- Developed marketing plans to seek community sponsorships for organizational programs and services
- Managed project timelines for successful completion, ensuring deadlines adhered to
- Coordinated all public relations opportunities
- Created content for media releases, radio and television advertising, speaking engagements and the United Way program
Special Events Manager
Children's Aid Foundation
02.1995 - 01.2000
- Managed administrative logistics of events planning, event booking, and event promotions.
- Coordinated vendors for events.
- Selected and ordered refreshments, decor and event materials.
Education
Legal Administrative Diploma -
Algonquin College
Ottawa, NoneSkills
- Project Management
- Fundraising expertise
- Communications strategy
- Speechwriting and Public Speaking
- Coaching and counseling
- Multitasking Abilities
Timeline
Executive Director and Director of Sales/Marketing
Elmsmere Villa Retirement Residence
03.2015 - 02.2023
Director of Sales and Marketing
Revera Inc.
09.2006 - 03.2015
Regional Manager, Eastern Ontario
Canadian Liver Foundation
09.2002 - 09.2006
Coordinator of Special Events and Public Relations
Boys and Girls Club of Ottawa
01.2000 - 09.2002
Special Events Manager
Children's Aid Foundation
02.1995 - 01.2000
Legal Administrative Diploma -
Algonquin College
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