Summary
Overview
Work History
Education
Skills
Linkedinprofile
Personal Information
Languages
References
Timeline
BusinessAnalyst
Nancy Bédard

Nancy Bédard

Dorval,Québec

Summary

With over 24 years of experiences in Retail, skilled in sales and customer relationship management, with background in diverse sales environments. Possess strong communication, negotiation, and strategic planning skills critical for success in sales roles. Demonstrated ability to increase customer satisfaction and loyalty through effective sales tactics and service excellence. Contributed to significant growth in client base and revenue in previous positions by identifying new opportunities and optimizing sales processes.

Overview

24
24

Years of professional experience in Retail

Work History

TERRITORY SALES REPRESENTATIVE

B/S/H Home Appliances
Montreal, Québec
02.2019 - Current
  • Act as a point of contact for existing and potential customers within the assigned territory to support sales increase and address customer needs, utilizing excellent communication skills and high motivation to meet sales goals
  • Present products and services to prospective customers, effectively identifying customer needs and recommending product solutions
  • Work closely with the sales team and other internal teams to meet individual group sales quotas
  • Collaborate with sales representatives to share best practices and support a cohesive sales approach
  • Address customer inquiries about features, pricing, and additional services, demonstrating effective presentation and negotiation skills.

SALES DIRECTOR FOR CANADA

Cavavin
Montreal, Québec
02.2016 - 02.2019
  • Responsible for building business with the trade, developing distributor relationships within the specified marketplace, and providing leadership to the field sales agents in the territory to deliver on the company's sales objectives and goals
  • Developed and achieved the region sales performance targets, ensuring full implementation of sales processes
  • Participated and advised in business development matters, including sales calls and market blitzes and provided in-market leadership to the distributor sales teams
  • Worked directly with key on- and off-premise customers and maintained direct contact with key accounts within the region
  • Fostered and leveraged strong personal relationships with all levels of distributor and account management, including ownership
  • Played a key role in national sales meetings and other training initiatives, including leadership training, wine education, and systems training.

DISTRICT MANAGER

Electrolux Canada
Montreal, Centre and West
03.2014 - 01.2016
  • Managed all aspects of the customer business relationship within the assigned territory, which included managing the relationship of the account with respect to sales performance, advertising, promotion, merchandising, forecasting, account development, reconciliation, customer service and service, competitive opportunities, and execution on the Electrolux strategies and forecasts
  • Developed and executed a merchandising strategy to achieve the objectives for the retailer and maximized the sales/profit for the company
  • Oversaw promotional funds to achieve sale/profit objectives for both the retailer and the company without exceeding budget
  • Gathered market intelligence and competitive information on an ongoing basis
  • Organized and conducted store level sales training to include product demonstrations outlining features and benefits of Electrolux products
  • Maintained floor positioning of Electrolux products and ensured that they are visible, clean, and in working or demo mode
  • Tracked performance of assigned product lines against specific volume objectives.

REGIONAL SALES MANAGER

AGA Marvel
Montreal, Québec-West
11.2011 - 03.2014
  • Responsible for developing and implementing sales, marketing, financial, and structural strategies in stores across a group of territories
  • Recommended service and product enhancement to improve the sales potential and customer satisfaction
  • Ensured the delivery of targets through individual recognition, performance review, people management, and reward
  • Brought the renowned brand, 'La Cornue' to Signature Bachand and gave them exclusivity
  • Opened the account of Corbeil Electromenagers (33 stores Quebec, ON)
  • Obtained triple sales of Marvel in the first year at JC Perreault
  • Improved and developed relationship with dealers, which resulted in boosting and regaining their confidence due to past issues.

MERCHANDISING TRAINING REPRESENTATIVE

Whirlpool Canada
Montreal, Québec-West
12.2006 - 10.2011
  • Provided training to sales teams to help them engage with customers in a retail environment to promote and sell products, focusing on driving sales and achieving sales targets
  • Excelled in national events training and in-store training for national road shows, Sears road shows, and independent training
  • Demonstrated product usage and functionality to customers, effectively showcasing product value and capabilities.

Education

Certificate in Retail and Distribution -

HEC Montreal
Montreal, Québec
01.2001

B.A.A. - Business Administration -

Université du Québec à Rimouski
Rimouski, Québec
01.1997

D.E.C. - Computer Science -

Cégep de Rimouski
Rimouski, Québec
01.1993

Skills

  • Territory Management
  • Business growth management
  • Sales strategy development
  • Relationship Building
  • Teamwork and Collaboration
  • Active Listening
  • Effective Communication
  • Adaptability and Flexibility
  • Problem-solving aptitude
  • Organizational Skills
  • Analytical Thinking
  • Attention to Detail

Linkedinprofile

https://www.linkedin.com/in/nancy-bedard-03961414/

Personal Information

Title: Senior Retail Sales Territory Manager

Languages

French
Native/ Bilingual
English
Native/ Bilingual

References

References available upon request.

Timeline

TERRITORY SALES REPRESENTATIVE

B/S/H Home Appliances
02.2019 - Current

SALES DIRECTOR FOR CANADA

Cavavin
02.2016 - 02.2019

DISTRICT MANAGER

Electrolux Canada
03.2014 - 01.2016

REGIONAL SALES MANAGER

AGA Marvel
11.2011 - 03.2014

MERCHANDISING TRAINING REPRESENTATIVE

Whirlpool Canada
12.2006 - 10.2011

Certificate in Retail and Distribution -

HEC Montreal

B.A.A. - Business Administration -

Université du Québec à Rimouski

D.E.C. - Computer Science -

Cégep de Rimouski

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